Just because a number has been activated for WhatsApp does not mean that the user is still using it or is willing to communicate in the near future. If it is impossible to know the last time an account was online, the marketing team can only reach all numbers indiscriminately, which will easily consume resources on users who have been inactive for a long time.
It can only confirm whether the account is opened, but cannot determine whether the user has been active recently.
Long-term offline numbers are mixed in the customer list, increasing the cost of invalid sending and follow-up.
Lacking the last online time, it is difficult to determine the priority of customer contact
Millions of numbers cannot rely on manual checking of online status or last online records
Lack of data basis for marketing timing, affecting response rate and sales follow-up efficiency
