Mobile phone numbers and Facebook account data are stored separately, and the lack of a unified UID will affect customer identification, data merging, and social media operation management.
Only mobile phone number, cannot correspond to Facebook identity
Users with the same nickname are prone to customer matching errors.
Missing UID makes it difficult to merge different data sources
Facebook homepage needs to be manually searched and organized item by item
There may be duplicate records for the same customer in the CRM
It is difficult to check the information in time after the account homepage changes.
