4 core strategies to screen global Apple and Android devices and improve data quality
Global Apple and Android device screening is an important part of precision marketing, user data management and device identification. Whether it is advertising delivery, anti-fraud detection or device behavior analysis, it is necessary to ensure the accuracy and timeliness of device data. The goal of global Apple and Android device screening is to eliminate invalid devices, identify real active devices, and optimize data classification, thereby improving data quality. However, when many companies screen device data, they encounter problems such as duplicate devices, invalid data, and confusing device information, resulting in reduced marketing effectiveness and increased operating costs.