Viber Active Account Screening Guide: How to Increase the Reach Rate of Social Marketing
In modern social marketing, Viber is still the communication tool of choice for many cross-border and local teams. Whether it is community operations, customer service or private domain promotion, Viber allows companies to directly reach users. However, many teams encounter a problem when using Viber account data: although a large number of accounts exist, there are very few active users. Some accounts have not been logged in for a long time, some barely participate in any chats, and some have been abandoned. If you do not screen active accounts first and directly launch marketing activities, the message delivery rate will be low and the interaction rate will be poor. In the end, a lot of time and resources may be wasted.