Bukalapak e-commerce user screening, Indonesian market promotion closer to platform buyers

Before the start of this Indonesian e-commerce event, it seemed that there were not many target mobile phone numbers in hand. The numbers come from product pages, social content and event registration respectively, and the region basically meets the promotion requirements. When we were actually preparing to arrange the content, a very practical question arose: How many people use these numbers?Bukalapak?

If you don’t even know the platforms that users commonly use, product content can only be written very broadly. Therefore, this event did not use all the numbers directly, but first conducted it through Digital PlanetBukalapak account opening test screens out platform registered users from target mobile phone numbers.

Before the event, separate the three types of numbers first

The first type of number comes from the product page. Users have already browsed relevant content and usually have clear product interests when leaving their mobile phone numbers.

The second category comes from social platform activities. This group of users is more sensitive to discounts or interactive content, but whether they frequently use e-commerce platforms requires further confirmation.

The third category comes from shopping information subscriptions. Users are willing to learn about new products and promotion information, and their attention direction is relatively stable, but they may not necessarily use it.Bukalapak.

The three types of numbers are not mixed together, but submitted separately to Digital Planet for processingBukalapak e-commerce user screening. After doing this, each platform registered user still has the original source information, and can directly arrange content according to the direction of attention.

After filtering, the promotion scope becomes more specific

Brought to you by the product pageBukalapak users are suitable to continue to receive product information similar to the browsing content. Registered users of the platform during social events can communicate around promotion time, participation methods and event benefits. Subscribers are more suitable for receiving new product and shopping information.

Not here for allBukalapak user prepares the same piece of content. The account opening status only confirms their use of the platform, and the original number source explains why they entered the scope of this promotion.

Provided by Digital PlanetBukalapak account activation screening allows Indonesian target mobile phone numbers to add platform attributes. Combined with source classification, the content will be more specific than simply focusing on "Indonesian e-commerce users".

The language of Indonesian users cannot prepare only one expression

This campaign is mainly in Indonesian, but the users brought by different pages have different levels of familiarity with the content. Users who have already inquired about the product can directly continue the previous introduction; users who enter from the event page need to clearly explain the event theme and participation methods first.

Therefore, after the screening is completed, the copywriting is not processed uniformly according to the platform, but adjusted according to the content that the user has been exposed to. Even if they areRegistered users of Bukalapak, those who have had product inquiries and those who participate in the event for the first time have different reading focuses.

Keep the promotional information short, with the product name, event time and operation methods placed in an easy-to-see location. For mobile users, clear content is more important than a large amount of introduction.

During the event, only numbers that will be used in the near future will be added.

New registrations and inquiries continued to increase during the event. These numbers are not processed uniformly until the end of the event, but are processed according to daily promotion arrangements.Bukalapak account detection.

The numbers that need to be used that day are first screened by Digital Planet and have been registered.Users of Bukalapak enter corresponding groups and then arrange content according to the original source. Additional numbers added later will continue to be added in the same way.

In this way, number screening and promotion rhythm can be carried out simultaneously. People responsible for different content do not need to face a large amount of unclassified information, and only deal with what is needed for the current task at a time.Bukalapak user.

Source differences are easier to see after the event

After this promotion is over, you can view the actual feedback from the three sources separately.

If the product page bringsThe responses from Bukalapak users are more concentrated, indicating that the relevant pages have a high degree of match with the platform crowd, and that users can continue to be acquired around similar product themes in the future.

If social activities bring a larger number of registered users to the platform but less subsequent interactions, the content of the activity can be adjusted to make the information more relevant to shopping needs.

Shopping information subscribers are suitable for observing long-term performance. Such users may not respond immediately, but are more likely to stay tuned to continuously updated product and promotional content.

Because the source of the number is retained before the test, each category can be known after the eventWhere Bukalapak users come from, it is also easier to determine which type of channels should be added next time.

What does this screening really leave behind?

digital planetThe Bukalapak account opening test helped this campaign identify clear platform users from the Indonesian target mobile phone numbers. The value it brings is not just adding a "registered Bukalapak" category, but also giving the original product interests, activity sources and content subscription information a clearer direction of use.

There is no need to start over with a broad Indonesian number for your next promotion. ExistingBukalapak users can continue to use according to the source, and newly added numbers will be supplemented and filtered through Digital Planet. The scope of the crowd will gradually become clear with each event, and subsequent product promotions will be closer to the buyers who actually use the Bukalapak platform.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official