We promote financial education content on Zalo, aiming to reach users genuinely interested in investing. Previously, our campaigns had overly broad reach, resulting in significant waste. Later, we used targeting features to focus on users who had logged in, engaged with content, and had authentic profile pictures within the past 30 days. We then segmented our audience by gender and age. This approach led to more stable follower growth and a more precise audience.
We promote blockchain products in India and aim to reach real users with trading habits. By combining Telegram and Google Ads with interest targeting and recent activity filters, we successfully focused on high-value crypto users. Registrations increased by 38% and retention by 25%.
As Indonesian cross-border sellers, we wanted to reach real buyers. Our old lists were inaccurate and caused wasted ad spend. With Facebook Ads + WhatsApp tools, we cleaned old lists and retargeted active shoppers. Ad engagement increased 52% and ROI rose 1.8×.
We promote beauty products in Thailand and aim to reach real, beauty-interested consumers. Using LINE and TikTok Ads with activity + interest filtering, we precisely targeted female shoppers. CTR increased 60%, invalid impressions dropped 40%, and brand awareness improved.