How to obtain Korean LINE active user data? Suitable for social advertising

Do you want to do social advertising in the Korean market, but the ads are in vain as soon as you push them? Have you sifted through tens of thousands of LINE user data, and finally found that no one paid attention to you after adding friends? The problem may not be the delivery strategy, but that you simply don’t have a batch of active Korean LINE user data. When doing LINE promotion or social advertising, activity is one of the most critical indicators. Although many accounts are registered, they are not commonly used and do not receive unfamiliar messages. While you spend money to recruit new people, your budget will be eaten up by "zombie numbers". At this time, if you have actively filtered Korean LINE user data, you can place ads to people who are "currently using LINE" instead of users who are "only registered but have abandoned it."

Do you want to do social advertising in the Korean market, but the ads fizzle out as soon as they are launched? You have screened tens of thousands of itemsLINE user data, finally found that no one cares after adding friends? The problem may not be the delivery strategy, but that you simply don’t have a batchactive koreaLINE user data.doingWhen promoting LINE or social media, activity is one of the most critical indicators. Although many accounts are registered, they are not commonly used and do not receive unfamiliar messages. While you spend money to recruit new people, your budget will be eaten up by "zombie numbers".At this time, if you have a copy of the experience in your handActive screening of South KoreaLINE user data, you can place your ads toPeople who are "currently using LINE" rather than users who "have only registered but have abandoned it".

 

Why are active users valuable?

Social platform promotion is characterized by interaction drive. If you want people to reply, add you, join the group, scan the code, and place an order, the premise is that the other person is still using this account and is willing to interact with strangers. If he hasn't logged in for monthsLINE, or if you set "Do not receive messages from strangers", it will be useless no matter how accurate your advertisement is.

The benefits of active users are obvious:

lThe advertising reach rate is higher, and it will not be lost in the sea.

lThe success rate of adding followers is increased, making it easier to trigger interactions.

lCan continue marketing to form subsequent private domain monetization

lSupports customer label classification to facilitate targeted delivery

lShorter conversion path, saving operating costs

In other words, what you need is not“Everyone”, but “people who still use LINE”.

 

How to judge aIs your LINE account active?

Regular users cannot directly determine whether an account is active, but in the data service industry, activity screening is usually carried out through the following dimensions:

lHave you recently sent or received messages?

lHave you logged in to the main device or switched devices?

lWhether to participate in group chats, be pulled into the group, or leave the group record

lHave you added friends or accepted the invitation to add friends?

lHave you updated your avatar or status content?

These behaviors are used to calculate the user's activity score. Users with high scores represent themRecently used frequentlyLINE, ideal for advertising or interactive marketing.

andProfessional platforms such as Digital Planet can help complete active screening in this dimension, based on the target range you provide (such as gender, region, age, etc.), filter out those who are still usingLINE and a user account suitable for marketing.

 

Why are social ads better suited for active user data?

Unlike traditional advertising, social advertising requires"Personal setting" interaction, for example, if you send a message, whether the other party clicks on it, replies, scans the code, enters the mini program, or opens the web page, all of this requires the user's behavior, interest, and time.

And if you invest in a group of cold accounts, zombie accounts, and accounts that have not been logged in for a long time, the advertisement will have almost no effect.

A highly active data package can at least do the following in social advertising:

lImprove the pass rate of adding friends

lIncrease the probability of users opening messages

lShorten the interaction cycle and quickly reach the target group

lConducive to establishing long-term social links and retaining and monetizing

lCan be used with secondary contact systems (SMS, emails, etc.) to advance simultaneously

Only accurate and active data can prevent social advertising from burning money and being silent.

 

Which industries need the most activeLINE user data?

In fact, not only people who advertise need it, almost everyone who passesThe industries where LINE reaches customers are inseparable from the criterion of activity:

lBeauty, clothing, etc.DTC sellers: Whether users can see your products is a prerequisite for transaction

lEducation promotion: Course recommendations must be sent to the other party’s message page

lLocal recommendation service: If sweeping the streets and recruiting people are dead accounts, it will be all in vain

lRegional event merchants: Active local users can bring offline conversions

lInsurance, real estate and other high-customer single industries: Inactive accounts cannot even make the first step of introduction

If you don’t know which type of people to advertise to, it is recommended to start withUsers who are "active and can add friends" start trial and error, which will definitely save more budget than random trial accounts.

 

Can active user data also be filtered by tags?

Of course you can, and that's the key.

Taking the Korean market as an example, if you only sell toFor users like "Korean women, aged 25-40 years old, highly active, and like shopping", your ad click-through rate and friend-adding success rate will be significantly higher than that of the general population.

So, a high-quality KoreanLINE active user data should support:

lAge screening: Young people and middle-aged people use different marketing methods separately

lGender label: Men and women have different preferences, which affects the design of advertising creatives

lCity Classification: Customer Acceptance Varies Largely between Seoul and Regional Cities

lActivity sorting: give priority to groups that have been active recently

lStructured contact information: mobile phone number orClear ID, easy to import tools

Digital Planet can complete this type of multi-condition filtering, making active user data truly"Available, manageable and operational".

 

What tools can be used with active data?

Obtaining active users is only the first step. Later, you can also use these methods to amplify conversions:

limport toLINE fan adding system, automatically send messages

limport toCRM system for hierarchical customer management

lCooperate with the SMS platform to make secondary reminders

lOpen up the advertising platform to target people

lAfter establishing the group, perform group operations based on tags

The quality of data at the beginning determines whether these subsequent tools are efficient.The more accurate the active user data is, the shorter the conversion path will be..

 

Summarize

If you are in the Korean marketIn LINE marketing or advertising, activity is the most noteworthy data dimension.

Really useful KoreanLINE active user data is not just "registered LINE", but "customers who are still using LINE, willing to interact and can be contacted."

You no longer need to go through trial and error or verify each account. You only need a set of data solutions with activity filtering, classification, and importability.

Digital Planet can solve these problems for you and help you quickly identify target groups so that advertising no longer burns up your budget.. The next step is just waiting for you to use the right data and make the right delivery.


digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:

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The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.

Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.

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