How to obtain active user data from LINE in South Korea? Suitable for social advertising

Do you want to do social advertising in the Korean market, but the advertisement will be wasted as soon as it is pushed? You've sifted tens of thousandsLINE user data, but after finally finding out that friends are added, no one will pay attention? The problem may not be the delivery strategy, but you don't have a batch of them at all.Active South KoreaLINE User Data.DoingWhen promoting LINE or socially, activity is one of the most critical indicators. Although many accounts have been registered, they are not commonly used and do not receive unfamiliar messages. While you spend money to attract new things, you are being eaten by the "zombie account".At this time, if you have a passActive filtering KoreaLINE User Data, you can place your adsThe crowd of people who are "using LINE" instead of users who are "registered only but have been deprecated".

 

Why are active users valuable?

The characteristic of social platform promotion is interactive driving. If you want someone to reply, add you, join the group, scan the code, and place an order, the premise is that the other party is still using this account and is willing to interact with strangers. If he hasn't logged in for several monthsLINE, or if you set "Stranger Message Not Received", no matter how accurate your ad is, it will be useless.

The benefits of active users are obvious:

lAdvertising arrival rate is higher and will not sink into the sea

lIncreased success rate of adding powder, making it easier to trigger interaction

lCan continue to market and form subsequent private domain monetization

lSupport customer tag classification, which helps targeted delivery

lShorter conversion paths, saving operational costs

That is, what you need is not"Everyone", but "the person who is still using LINE".

 

How to judge aIs the LINE account active?

Regular users cannot directly determine whether an account is active, but in the data service industry, active filtering is usually performed through the following dimensions:

lHave you sent or received messages recently?

lHave you logged in to the main device or switched the device

lWhether to participate in group chat, be pulled or exit the group record

lHave you added a friend or accepted an invitation to add a friend

lHave you updated your avatar or status content?

These behaviors are used to calculate the user's active score. Users with high scores represent themFrequent use recentlyLINE, perfect for advertising or interactive marketing.

andProfessional platforms such as Digital Planet can help complete active filtering of this dimension, according to the target range you provide (such as gender, region, age, etc.), screening out is still in useLINE and a marketing-friendly user account.

 

Why is social advertising more suitable for active user data?

Unlike traditional advertising, what social advertising requires is"Personal Design" interaction, such as if you send a message, whether the other party clicks on, replys, scans the code, enters the mini program, and opens a web page, all require the user to behave, interested, and have time.

And if you are investing in a batch of cold accounts, zombie accounts, and have not logged in to an account for a long time, the advertisement will have almost no effect.

A highly active data packet can at least do in social advertising:

lIncrease the friend access rate

lIncrease the probability of users opening messages

lShorten the interaction cycle and quickly reach the target population

lIt is conducive to establishing long-term social links, retaining and monetizing

lIt can be promoted simultaneously with the secondary reach system (SMS, email, etc.)

Only accurate and active data can prevent social advertising from burning money and silently.

 

Which industries need the most activeLINE user data?

In fact, it is not just the people who advertise, but almost allThe industries that LINE reaches customers cannot do without the activity standard:

lBeauty, clothing, etc.DTC seller: Whether users can see your product is the prerequisite for transactions

lEducational promotion: Course recommendations must be sent to the other party’s message page

lGround promotion service: If you are going to sweep the street and pull people, it will be useless

lRegional event merchants: Only when local users are active can they bring offline conversions

lHigh customer order industries such as insurance and real estate: Inactive accounts cannot even introduce the first step

If you don't know which type of person to advertise, then it is recommended toUsers who are "active and can add friends" start trial and error, which will definitely save more budget than random trial numbers.

 

Can active user data be filtered by tags?

Of course, it can, and this is the key among the keys.

Take the Korean market as an example, if you only invest in it"Korean women, aged 25-40, have high activity and like shopping" users, their advertising click-through rate and friend-added success rate will be significantly higher than that of ordinary people.

Then, a high-quality KoreanLINE active user data should support:

lAge screening: Young and middle-aged people use different marketing methods separately

lGender tag: Different preferences of men and women affect creative design

lCity Category: Customer acceptance varies greatly between Seoul and local cities

lActivity ranking: Priority to the recently active groups

lContact structured: mobile phone number orClear ID, easy to import tools

Digital planets can complete this kind of multi-condition filtering, making active user data truly"Available, manageable, and operational."

 

What tools can active data be used with?

Acquisition of active users is only the first step. You can also superimpose and amplify the conversion in these ways:

lImport toLINE powder adding system, automatically send messages

lImport toCRM system for customer layer management

lCooperate with the SMS platform to make a second reminder

lOpen up advertising platforms to serve as a group of people

lAfter group establishment, group operation is carried out according to the label

The data quality at the beginning determines whether these tools are efficient in the future.The more accurate the active user data, the shorter the conversion path.

 

Summarize

If you are in the Korean marketIn LINE marketing or advertising, activity is the most worthy of attention to data dimension.

Really useful KoreaLINE's active user data is not just "registered with LINE", but "customers who are still using LINE, willing to interact and able to contact".

You don’t need to try and error, or verify each account, you just need a set of data solutions that have activity filtering, sortable, and importable.

Digital Planet can solve these problems for you, helping you quickly identify target groups and prevent advertising from expending budgets.. Next, just wait for you to use the right data and do the right delivery.


Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:

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The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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