Detailed explanation of LINE account hot and cold status identification techniques: the logic you must understand before operating a private domain

in progressBefore LINE's private domain operation, judging the hot or cold status of an account was often the most easily overlooked, but also the most critical link. Have you ever experienced: spending a lot of time adding friends, pushing activity links but no one clicks, or sending private messages but never getting anywhere? What really affects your reach may not be the content, but that the accounts you reach are not “hot” themselves.

This article will focus onLINE account’s hot and cold status definition, identification logic, detection methods and application scenarios, to help private domain traders, customer service teams, and cross-border brands clarify a basic understanding: not all accounts are worthy of your investment in resources.

what isWhat is the “hot or cold status” of LINE account?

In the operational dimension,The hot or cold status of a LINE account can be understood as the account’sCurrent activity level:

lhot account: Recently online frequently, frequently interacting with friends, consuming content, and responding promptly to private messages.

lCold account: Has not been online for a long time, has little interaction with friends, does not read or reply to messages, and has almost no trace of activity.

Different from the presence or absence of an account that can be seen on the surface, the hot or cold status determines the account's status."Whether it is still being actually used" will directly affect the actual output of your private domain actions.

identify5 key dimensions of the hot and cold status of LINE accounts

1.Last online time

This is the most direct judgment indicator. Hot accounts usually remain online every day, or are active at least once a week; cold accounts may not log in for weeks or months, and the system does not record any behavior.

2.Message read status

If the user has not read the message for a long time, even adding him as a friend has no practical meaning. Common messages from cold accounts stay on"Sent but not read"; hot accounts usually have the ability to read in time.

3.frequency of interaction

Whether you click on the link, respond, and participate in social activities all reflect the temperature of the account. Especially in one-on-one conversations, whether you are closeActive interaction within 30 days is an important basis for identifying hot accounts.

4.Device login and notification status

Hot accounts are usually bound to stable devices and allow push notifications; the common status of cold accounts is"Notifications are not turned on" or "has been pushed offline on multiple devices".

5.system behavior indicators

For example, in some detection tools, it will be displayedPrompts such as “account status is normal but notifications are not activated” and “no behavior traces in the last 30 days” are all high-probability features of cold accounts.

Which operational actions must identify hot and cold conditions in advance?

lBefore private message promotion: If sent to a cold account, it will only consume the account quota or sending quota in vain.

lFriend pool layered operation: Cold accounts must be excluded from key operation objects, and only hot accounts should be targeted for content.

lAutomated push system settings: Hot accounts can be set to reach a higher frequency, cold accounts need to be set"Gentle Awakening Process".

lCustomer tag grouping strategy: Using account popularity as a first-level label indicator will help with subsequent in-depth marketing logic.

How to batch testIs the hot or cold status of LINE account?

Method 1: Manual statistics+observation

Suitable for scenarios with a small number of accounts. Observe up close through the background30 days of message read records, interaction logs, and manual labeling.

Limitations: Extremely low efficiency, dependent on manual judgment, and difficult to scale.

Method 2: Script to collect behavior records

The technical team can collect the opening frequency and message status of the account through the dialogue interface, but it requires technical ability and permission to access.

Limitations: High maintenance cost, unfriendly to small teams.

Method 3: Use third-party detection tools

It is also recommended to conduct batch hot and cold status detection through the platform, such as using professional platforms such as Digital Planet to supportLINE account batch detection and popularity scoring.

How to build a stable"Hot account pool"?

lEstablish a preliminary screening database of hot numbers through detection: Screen active users regularly.

lDynamic refresh mechanism: Detect heat changes once a month and update strategies in a timely manner.

lCombine behavior tags: Cross-match hot accounts with high-value behaviors (such as purchases, clicks).

lMulti-platform linkage verification:passFacebook, WhatsApp, etc. simultaneously determine the multi-platform behavior of the same user to improve the accuracy of judgment.

Realized with digital planetOne-click detection of hot and cold status of LINE account

Facing thousands ofFor LINE friend accounts, manual judgment is almost unrealistic.The Digital Planet platform provides professionalLINE account hot and cold detection solution, suitable for various scenarios such as private domain operations, community management, precise push, etc.:

lSupport mobile phone number,Upload in multiple formats such as LINE ID

lOne-click detection of account activation, online status, and message response frequency

lAutomatically mark hot numbers/cold number, generate operation suggestion grouping

landLINE private domain CRM system is opened to support behavioral data reflow and update

lAdapt to multi-regional account structure and behavior models such as Japan, Thailand, Taiwan, etc.

Through Digital Planet’s finished product testing service, private domain teams do not need to build their own screening logic.Quickly eliminate invalid accounts and concentrate resources for efficient conversion, so that every private message you send will not be in vain.

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