Optimization of BN screen certification process: key actions to increase the proportion of effective users

In the digital asset industry, the number of users often grows rapidly, but the proportion of accounts with real value does not necessarily increase simultaneously. Many teams are doing itWhen BN screened for certification, it simply confirmed whether it was registered, but ignored the certification completion status and usage activity. As a result, the marketing action coverage was wide, but the response was limited. To increase the effective user ratio, the screening authentication process must be systematic rather than ad hoc.

The essence of BN screen certification is to focus limited resources on users with more potential through structural optimization. The more detailed the process optimization is, the more stable the subsequent conversion will be.

Data performance before optimization

A digital asset education platform isWhen the list data is compiled at the end of 2025, there will be approximately 18,000 contact details. When promoting courses, the reach rate is about 85%, but the actual consultation rate is less than 12%, and the transaction rate has stayed around 6% for a long time.

Further analysis found that the list contained a large number of accounts that had not completed certification or had low activity for a long time. Although this group of users exists in the database, they have little feedback on promotion. The list size looks huge, but the effective ratio is not high.

Optimized screening certification process

The team decided to redesignThe BN screening certification process is divided into three stages: activation detection, certification identification and activity judgment. The first stage filters out abnormal or unregistered accounts; the second stage determines whether authentication has been completed; and the third stage performs hierarchical management based on recent activity.

Through this round of optimization, the list has changed fromThe number of 18,000 accounts has been reduced to about 13,000 high-quality accounts, of which about 9,000 users have completed certification and remain active. The structure is clearer and marketing objectives are clearer.

During the batch identification phase, the team used Digital Planet for auxiliary detection. digital planet as globalThe social AI number screening platform for 244 countries supports multi-country number screening capabilities and can quickly complete authentication and active status identification, which is particularly practical in cross-border market operations.

Changes in effective user ratio

After optimizing the screening certification process, the team promoted the course again. The reach success rate is increased to94%, the consultation ratio increased to about 20%, and the transaction rate increased to nearly 10%. Although the number of lists has decreased, the proportion of effective users has increased significantly.

From the data point of view, the effective proportion has changed from the original approx.50% increased to nearly 70%. This means that each promotion is more focused and marketing costs are significantly reduced.

The key to BN screen certification is not to pursue quantity growth, but to optimize structural proportions.

The importance of combining certification with activity

Pure authentication and identification are not enough. If an account completes authentication but is inactive for a long time, its marketing value will still be limited. Therefore, inIn the BN screen certification process, certification and activity should be considered together.

The team has established a monthly active update mechanism in subsequent management. Activity status will be re-checked every month, and long-term silent accounts will be transferred to the maintenance list. This keeps the proportion of high-quality users stable.

Digital Planet continues to play the role of batch inspection during the regular update phase, helping to quickly complete data refresh and avoid manual repetitive operations.

Screening strategies for different markets

The platform also covers the US, Japan and Southeast Asian markets. Through the combination of national classification and certification screening, the marketing rhythm can be adjusted for different regions. For example, American users tend to interact at night, Japanese users pay more attention to content details, and Southeast Asian users pay more attention to event rewards.

After screening and certification, the countries are grouped, and the marketing efficiency is significantly improved.

Long-term benefits of process standardization

whenAfter BN screen certification became a fixed process, the team's promotion rhythm became more stable. Within half a year, transaction data maintained a growth trend and fluctuations were significantly reduced.

Process optimization brings not short-term bursts, but long-term stability.

if you are doingBN related user operations can first establish a systematic screening certification process and then observe changes in the effective proportion.

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You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

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