How to analyze the popularity of Instagram accounts: How to avoid wasting budget on low active

existIn Instagram marketing, the popularity of the account directly affects the effectiveness of advertising. Highly popular accounts tend to have frequent interactions, timely content updates, and closer relationships with fans, while cold accounts may not have logged in for a long time, have stopped updating content, have no interaction, and may even be zombie accounts. Accurately identifying the hot and cold status of Instagram accounts can help brands more efficiently screen high-value reach targets and avoid wasting advertising budgets.

This article will systematically explain the identification principles of hot and cold accounts, data observation points, and filtering logic.How to analyze the popularity of Instagram accounts.

1. What isInstagram “Hot and Cold Accounts”?

The core of the definition of hot and cold accounts lies in theActivity level and interaction quality. Common standards are as follows:

lhot account: The account is active, the posting frequency is high, the fans interact frequently, and there have been some likes and comments recently.

lCold account: The account has not been logged in or operated for a long time, the content has stopped updating, there is almost no fan interaction, or it is in"Half-dead" state.

When doing private domain traffic, ad targeting, and content push, if you reach cold accounts, not only will you not get conversions, but it will lower the interaction rate and affect the system recommendation mechanism.

2. Three dimensions of hot and cold account identification

to judgeThe hot and cold status of Instagram accounts can be analyzed around the following three dimensions:

1. Login and active time

lThe last login time and active time are the primary references for judging whether it is hot or cold.

lNormally,Accounts active within 30 days are considered hot accounts,Accounts that have been inactive for more than 60 days tend to be cold accounts.

lSome cold accounts are online but have no real interaction. This kind of"Fake activity" also needs to be identified.

2. Content release and update frequency

lHave you posted any content recently? Are the update intervals regular?

lNo news posted for a long time,Story or Reels, and no comment reply, it is most likely a cold account.

lAlthough the content has been updated, accounts that are only automatically synchronized and have no interaction need to be checked.

3. Interactive behavior and fan reactions

lFrequency of likes, comments, and private messages.

lWhether to engage in hashtag interaction, retweet or participate in voting.

lWhether the average number of fan interactions with content is growing steadily.

lIf the account has little interaction, even if it posts content, it will easily be judged as a cold account by the system.

3. Key data points for hot and cold account detection

When actually performing testing, accounts can be rated based on the following data points:

lHave you registered?Instagram

lWhether the mobile phone has been bound/Mail

lWhether to set avatar and personalized signature

lIs there more thanMore than 1 piece of published content

lWhether you logged in recently (for example, recently7th, 30th)

lHave you recently interacted with likes, comments, etc.

lIs there a serious imbalance between the number of fans and the number of followers (the abnormality may be a zombie account)

lWhether the content is synchronized from other platforms (easy to transfer cold accounts)

lWhether the IP address or device is abnormal (such as frequently changing devices or logging in silently)

By combining these dimensions and data points, a complete hot and cold scoring model can be built to gradually filter out low-engagement or invalid accounts.

4. Strong correlation between hot and cold accounts and marketing effectiveness

Brand placementWhen advertising or diverting content on Instagram, if the account screening is not precise and a large number of cold accounts are mixed in the target audience, the following problems will occur:

lThe CTR (click-through rate) is low, and the advertisement is judged to be of low quality.

lExposure does not equal conversion.ROI pulls down

lThe system does not give recommendations and private domain content sinks to the bottom.

lThe growth of fans seems normal, but the number of active users does not increase but decreases.

On the contrary, if the hot and cold screening is completed in advance and only delivered to accounts with high interaction and high onlineness, not only will the cost be lower, but the conversion efficiency will also be significantly improved.

5. Digital Planet helps you efficiently complete hot and cold account detection

In actual operation, if we rely on manual analysis of thousands ofThe hot and cold status of Instagram accounts is not only inefficient, but also difficult to guarantee accuracy. At this time, a professional screen number detection platform is particularly critical.

digital planetAs a one-stop global number detection platform, it specifically supports:Multi-platform account screening, including Instagram, has the following advantages:

lMulti-dimensional detection support: Can identify the account’s active time, registration status, interactive behavior and other dimensions.

lExtremely fast batch processing: Support batch upload of numbers, one-click detection of hot and cold status, no manual operation required.

lSelf-service ordering system: No customer service intervention is required, the platform self-service uploads, detects, and exports, and the process is transparent and efficient.

lSupport customized filtering logic: Filtering rules can be flexibly set according to brand needs to meet different marketing scenarios.

Whether you are targeting private areas accurately or filtering out invalid accounts before delivery, you can use Digital Planet to quickly complete hot and cold account detection and improve overall delivery efficiency and data quality.

Go to the official website of Digital Planet to start yourPractical experience of Instagram account screening.

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