What does WhatsApp advertising account mean? Detailed
WhatsApp advertising account is a term that has been frequently mentioned in cross-border e-commerce, foreign trade sales and private domain marketing in recent years. The so-called WhatsApp advertising account usually refers to a WhatsApp account specially used for advertising promotion, marketing reach, and customer communication. The core goals of this type of account are to send marketing information at high frequency in a short period of time, quickly cover a large number of user groups, engage in batch conversations or attract groups, so as to achieve promotion and conversion. However, advertising accounts are not an official classification of WhatsApp, but a "gray concept" derived by users based on usage in actual operations. Because the intensity of use of advertising accounts is much higher than that of normal users, it is very easy to be blocked or have their functions restricted once they are not operated properly. Therefore, understanding what a WhatsApp advertising account is, its usage scenarios, advantages and potential risks is the basic knowledge that every marketer must master before officially investing in WhatsApp promotion.
what isWhatsApp advertising account? The popular understanding is "an account only used for advertising"
WhatsApp advertising account is not a special account type officially provided, but a practical term in the user circle. Its essence is an ordinary WhatsApp account, but it is specially used for marketing, advertising, and group messaging functions.
Common advertising account features include:
lNo personal communication, only used for promotion, attracting groups, and attracting traffic
lSend hundreds or even thousands of messages every day
lOften bound to automated tools, such as group messaging software, keyword responders, etc.
lThe content sent is mainly product introduction, promotional links, promotional posters, etc.
lBeing replaced frequently, the life cycle is usually short (to prevent account bans)
Many cross-border merchants will be equipped with a matrix of advertising accounts. While sending cold start information in bulk, they will guide users to add their main account, customer service account or transaction account to complete the diversion.
4 common usage scenarios of WhatsApp advertising accounts
1. First touch: used to cold-start potential customers
After obtaining the number through external channels, first use the advertising account for the first round of contact to verify whether the number is registered and active, and send the first product information or greeting.
2. Multi-language market distribution: regional promotion and mass distribution
Some teams will configure advertising numbers in multiple country number segments, corresponding to different regional language packages, to distribute information in different markets at the same time.
3. Event promotion: limited-time promotions and invitations are sent together
Advertising accounts are very suitable for pushing high-density information in a short period of time, such as holiday promotion notifications, registration reminders, coupon distribution, etc.
4. External link drainage: used to follow up on social platform drainage links
existWhen advertising on Facebook, Instagram, YouTube, etc., leave the advertising account as a communication portal to guide users to add their accounts to obtain information, quotes and other content.
What are the advantages of WhatsApp advertising account?
Although advertising accounts have certain risk control risks, they are still widely used. The core reason is that they can indeed improve efficiency and expand reach:
lFast batch access: With the mass sending tool, thousands of messages can be efficiently delivered.
lStrong diversion ability: Use the advertising account to guide you to the customer service account to effectively isolate the risk of account suspension.
lCost controllable: The registration cost is low, and the investment cost of configuring multiple advertising accounts at one time is acceptable.
lrisk transfer: Once the advertising account is blocked, the main account and transaction chain will not be affected.
For cross-border business, advertising accounts are more like"Cannon fodder forward" is both a risk isolation tool and an efficiency acceleration engine.
What are the risks of WhatsApp advertising accounts?
1. Easily trigger risk control
High frequency of advertising accounts, repeated content, and adding a large number of friends in a short period of time are allThe WhatsApp risk control system focuses on monitoring behaviors, and if you are not careful, you will be restricted and your account will be blocked.
2. High user reporting rate
Because advertising content is generally cold-started and lacks interactive foundation, users are more likely to click directly."Report" will cause the account to be judged as spam by the platform.
3. Account life is short
Even with careful operation, the life cycle of advertising accounts generally ranges from a few days to a few weeks. Especially for newly registered accounts, which have not beenThe operation of "maintaining an account" is more likely to be blocked by the system.
4. High data inefficiency
If the data pushed by advertising accounts is not filtered, a large amount of information may be sent to unregistered or inactive users, which wastes resources and increases risk control risks.
How to avoid risks? Advertising account operations must be followed5 principles
1.Control sending frequency: It is not suitable to send high-intensity centralized transmission, no more than 1 hour per hour50 items are safer
2.Content deduplication: Even template information should be processed with subtle differences to avoid"Batch copy" suspicion
3.in advance"Keep an account": The new account will be used for normal communication for a few days first, and then gradually carry out marketing activities.
4.Clear diversion strategy: The advertising account guides users to add customer service accounts or transaction accounts to avoid concentrating all functions on one account.
5.Use with data filtering tools: Reduce the sending of zombie numbers and empty numbers, and improve the hit rate
Use the Digital Planet platform to screen high-value numbers and improve the efficiency of advertising numbersMore than 50%
A large part of the risk of WhatsApp advertising accounts comes from "not knowing who to send them to", resulting in a large number of messages being sent to invalid users, which wastes account activity.Digital Planet PlatformThis problem can be solved from the root.
The core functions of the platform include:
lIs the batch detection number registered?WhatsApp
lDetermine whether the number is active and whether the avatar is complete
lIdentify risk accounts, zombie accounts, and banned accounts
lSupports country segment and region segment filtering
lExport high-quality reachable numbers and directly connect to the advertising account group sending system
By cleaning target users in advance, advertising accounts can send information more accurately and have a higher response rate. At the same time, it can also effectively avoid account bans caused by large-scale placement of invalid numbers.
Register for Digital Planet and systematically improve the effectiveness of advertising accounts
If you are usingTo carry out promotion work with WhatsApp advertising accounts, you may wish to access the Digital Planet platform as early as possible and conduct a systematic screening of the user resources in hand. Filtering out empty and risky accounts from the source, and retaining only accounts that are truly registered and active, can not only improve the efficiency of advertising accounts, but also significantly reduce the probability of account closure. After registering as a Digital Planet VIP, you can enjoy 24-hour fully automatic detection service, unlimited data processing capabilities, and support direct connection with your marketing process. If you need demonstration or access docking, please contact official customer service for support information.
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