doingWhen it comes to TikTok advertising, talent cooperation, private domain traffic and other businesses, the common troubles faced by many teams are:The account seems to have fans and content, but the effect after posting is extremely poor.In the final analysis, it’s just that you didn’t do itTikTok account screening, and even lack of a set of identification methods to identify which accounts are worthy of cooperation and which accounts have real users behind them.TikTok account screening is not just about brushing data or comparing the number of fans, but a set of analysis processes related to platform ecology, user behavior, real activity and other factors. Mastering this ability can directly determine your conversion efficiency, budget usage and marketing hit rate.

why it must be doneTikTok account screening?

As a content-based platform, TikTok has a large number of the following types of accounts in its ecosystem:

lMoving content: The content seems rich, but has no originality and low fan interaction;

lAccount number maintenance: Accounts generated for subsequent reselling or accepting tasks have no marketing value;

lNo active account: The content release time is concentrated and there is no update for a long time;

lFake fan account: Buying fans in large quantities, the data is inflated but there is no real interaction;

lRobot or automatic account posting: No natural comments or likes, abnormal behavior pattern;

If you don't do account screening, you can easily waste resources on these accounts.

Especially when it comes to cross-border product promotion, brand planting, and celebrity advertising, choosing the wrong account can directly lead to problems such as conversion failure, account ban, and data anomalies.

What are the key dimensions for TikTok account screening?

a qualityTikTok accounts must pass basic judgments in at least the following five dimensions:

1. Fan structure

lIs the number of fans real and whether the growth is natural?

lIs the fan region consistent with your product’s target market?

lWhether the fan account is active (whether there is an avatar, interactive behavior)

2. Quality of published content

lWhether it is original and whether there are any obvious signs of handling or editing

lIs the video cover uniform and clear?

lIs the video theme focused and the content style confusing?

3. Account activity

lIs the last time you posted a message?Within 15 days

lWhether the comments are real user content and not machine replies

lDoes the number of likes and retweets match the number of fans?

4. User interaction level

lCan I see real users asking questions in the comment area?/feedback

lAre there multiple user interactive conversations under the video?

lWhether it can form a natural forwarding communication chain

5. Account behavior stability

lIs there frequent fan cleaning and batch deletion of content?

lHave you ever been banned, had your account blocked, or had your content removed?

lexistsThe behavior of “following trending searches” rather than the accumulation of content

How to do it in batchesTikTok account screening?

When you have hundreds of expert accounts waiting to be screened, it is obviously unrealistic to open and view them one by one manually. At this time you need to use a specialized tool platform:

1. Data screening platform (such as Digital Planet)

Support batch importTikTok account link, the system will return the following information:

lAccount country/area

lTotal number of fans and average daily growth rate

lContent update frequency

lActivity score (combined with number of comments, like rate, content release time)

lIs there any abnormal behavior (such as short-term high growth, data fluctuations)

2. Screen number labeling system

Some platforms support labeling accounts, such as"Active bloggers", "risk of account maintenance", "highly original content", "multi-platform synchronization of accounts", etc., to facilitate one-click screening of the cooperation list in the future.

3. Output result application

After filtering, the platform will export a structured data file, which supports importCRM, advertising system or docking community delivery process to help you integrate subsequent distribution and delivery plans.

Application case: How to improve delivery effect through filtering?

A cross-border e-commerce brand once planned to find products in the Indonesian marketTikTok experts put:

lIn the early stage, I found it based on the number of fans ranking.30 bloggers;

lIt was found that there are15 people are not active at all, and 7 of the remaining 10 people have a very low video like rate;

lSubsequently, a screening platform will be used to re-identify account authenticity and fan interaction data;

lsuccessfully found12 real influencers, the average conversion rate of each post increased by about 70%;

This example illustrates,Without screening, the placement is based on guesswork; with screening, the placement is scientific.

FAQ

Is the more followers the account has, the better?

uncertain. Account fans must be real and match the business to make sense. oneAn account with 100,000 fake fans is not as good as an account with 20,000 accurate fans.

Is it possible to detect whether an account is a robot?

Can. By analyzing account behavior, comment content, posting frequency and other characteristics, abnormal account models can be identified.

Can the master account match the fan tag?

Some platforms can provide fan interest tag extraction, device distribution, active time period and other information to help you judge whether it meets the target group.

Summarize

TikTok account screening is not just for marketers;entireAn important basis for data-driven decision-making in the TikTok ecosystem.

From talent placement to content distribution, from private domain traffic to live broadcast cooperation, whether the account is authentic, active, and stable determines the controllability of your final input and output.

Rather than holding people accountable afterward, it’s better to screen beforehand. By locking high-quality accounts in advance through third-party screening services such as Digital Planet, your delivery plan will be more efficient and robust. Don’t waste your budget on fake fans and dead accounts. Set up your account screening mechanism now to make every content submission well-founded and cooperation more secure.