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Many companies and teams hold thousands or even tens of thousands of phone numbers in their hands when developing their customers, but they don’t know if these people are target customers. Some people sent messages but no one replied, some people hung up directly when they called, and even complained or blocked. At this point you may begin to doubt:Are the data I use inaccurate at all? What kind of data is real"Precise marketing data"? Is there any standard to screen?
This article starts from the perspective of actual marketers and disassemblesThe meaning behind the word "precision" will help you understand the composition, screening logic of precise marketing data, and how to achieve efficient screening through tools.
The core of precise marketing data is not quantity, but quality
Many people on the market say that data isThe dimension of "100,000 mobile phone numbers". But those who really do marketing know that a number that can be converted is better than ten thousand dead numbers. So what data can be called precise marketing data? In fact, there are the following basic standards:
lMust be a valid contact information, if you can receive text messages, answer calls, and open a social platform normally
lHave basic portrait information, such as country, language, gender, age, interests, behavioral trajectory
lHave been active recently, such as sending messages, logging into a social account, browsing websites or products
lMeet your target groupFor example, if you are doing Southeast Asian e-commerce, you should screen such users
In other words, precise marketing data is not yoursThe number "buyed back" is a data that can be truly identified, classified, labeled, and implemented in marketing actions.
How does a digital planet define and filter this data?
The logic of the Digital Planet Number Screening and Detection Platform is very clear: first determine whether the number has a social account, then determine whether the account is active, and finally label it according to the target conditions set by the user.
The core screening criteria of the platform include:
lActivation status: Register or notWhatsApp, Telegram, LINE, Signal, etc.
lLevel of activity: Is there any3-day active and 7-day active records, whether it is being used
lAccount behavior: Is there many group chats, frequent interactions, and fast reply
lAttribute tags: such as gender, age, language, region (partially supported)
You can understand these tags as a"Multi-dimensional filter", the platform is like an ultra-large screening funnel, leaving only the group of users that best match your needs.
How to set common filtering tags?
If you are using the screening platform for the first time, the most common tag combinations are probably the following:
lHighly active+ Activate WhatsApp + Filipino users: Suitable for Filipino e-commerce traffic
lOver 30 years old + Telegram enabled + active in the past 7 days: Suitable for trust communication in virtual currency, finance and other industries
lmale+Active Users + Indonesian Region: Suitable for promoting adult content and sports products
lfemale+LINE user + purchase intention tag: Suitable for maternal and child, skin care and education industries
These tag combinations can be set freely within the digital planet platform, and after sieving, they can be exported into standard formats, and can be directly used in mass transmission systems orCRM platform.
Where does this data come from? Is it legal?
This question is also very critical. Digital Planet Platform is not sold directly"User Personal Information" is provided insteadDetection and screening services. In other words, it does not sell your data, it helps you filter the data you already have, or identify which users you need from public data collected from legal channels.
You can upload the data set you collected or purchased by yourself and do it on the platform:
lWhatsApp activation detection
lActive status recognition
lFilter by gender and age
lPlatform preference recognition (I like to use it moreTelegram or WhatsApp)
This process is not only legal, but also more flexible and safe. For cross-border teams, private domain teams, and social media delivery teams, this method not only avoids the risk of violations, but also improves data accuracy.
Different platforms also have different requirements for accurate data
Not all platforms use the same set of standards to measure whether users are active or not. for example:
lWhatsApp: Whether it is enabled+ Whether it is sent/received in the past 7 days as an active indicator
lTelegram: Whether to join the group/Posted/Frequently switch the device to active metric
lLine: See if you join the community+Whether to browse the channel
lSignal: Mainly judge whether it is used in real terms rather than silent registration
Therefore, the digital planet will set different filtering dimensions according to the characteristics of different platforms. You just need to choose the target platform+Set filter conditions, and the remaining filtering work system will automatically handle it.
How to use the sifted data to be more effective?
Screening data is not the end point, the key is how to use it well. Here are some common ways to use it:
lImportWhatsApp or Telegram mass sends interactive content to active users first
luseThe Fbsee class customer service system adds friends in batches and sets tags to follow up
lUse different verbal templates for specific groups, such as"Send information" and "Question" templates to improve conversion
lWith Google Advertising,Facebook ads are remarketed or crowd testing
Through continuous adjustment"Crowd portrait + behavioral feedback", you will know more and more clearly which type of users are more likely to make transactions, thereby achieving accurate reach and efficient conversion.
Summarize
The more precise marketing data, the better,The more you fit your business model, the more valuable it is. Its value lies in——You can directly perform marketing actions, save budgets, and not disturb invalid customers. The digital planet number screening and detection platform provides a solution for data standardization, labeling and behavior. Whether you are doing e-commerce, finance, education, or localized business overseas, as long as you need a group of convertible users, screen them first and then send them, the effect will be different.
Don’t know what your target customer looks like? Then let’s try the digital planet, first sifting through a batch of sample data, and then let’s talk about it when you see the effect. Precision marketing starts with the first high-quality data.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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