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Today, digital marketing, customer notifications and social interactions are increasingly relying on the accuracy of data channels, is the information still in the future?"Really being seen" is more important than the information content itself. Especially for companies targeting Apple users,iMessage enable filteringIt has become a key step in improving access efficiency and reducing resource waste.
Apple users are known for their high activity and strong payment capabilities, andAs a free communication service provided by iOS devices, iMessage is an ideal channel for low-cost and high-responsive interaction between enterprises and customers. But the problem is: not all mobile phone numbers have iMessage function enabled. If you don't filter which numbers can be used to iMessage at the beginning, all subsequent push actions may be "waste bullets".
At this time, establish a scientific set ofiMessage filtering solution is the watershed between whether you can reach the "right person".
What isiMessage enable filtering?
Simply put,iMessage Activation Filtering refers to:Which numbers are bound from a batch of mobile phone numbers?Apple ID, and iMessage function has been enabled, which can be used as an Apple information channel.
After the filtering is completed, the enterprise can send only these usersiMessage type messages, such as:
lWelcome notice for registration;
lSystem prompts or reminders;
lEvent promotion or marketing content;
lCustomer service automation messages, etc.;
These information is transmitted through the data network, without incurring traditional SMS fees, stable access, fast speed, rich format, and better user experience.
Why use professional screening plans instead of manual judgment?
Many companies mistakenly think it's OK in the early stage"Automatically switch the sending path through the system", this is not the case. If you import marketing or notification information directly into the SMS gateway or CRM platform, most systems will not recognize whether the mobile phone number supports iMessage, but ratherAll are treated asSMS processing, this will bring several hidden dangers:
lCost increase: International SMS is expensive;
lConversion declines: the display form of ordinary SMS is single and the interaction is weak;
lFailed to reach: noniMessage users may not activate the number at all or receive it;
lLegal compliance risks: Different regions have strict restrictions on excessive text messages;
By contrast, professionaliMessage filtering solutions can distinguish “available and unavailable channels” at the source to avoid detours.
Which industries are suitable for iMessage filtering?
Almost all industries related to customer interactions, as long as some of your users areiPhone users are worth importing the iMessage filtering mechanism.
Commonly applicable industries include:
lCross-border e-commerce: Activity notification, logistics reminder, order tracking;
lFinancial Insurance: Customer transaction reminders, risk warnings, renewal marketing;
lEducational Platform: Course updates, community notifications, reminder activation;
lAPP Developer: User login, function update, churn wake-up;
lCustomer Service System: Automatic response to customer problems and service progress feedback;
lSaaS tool provider: Account activation reminder, system message push;
Especially in the United States, Canada, Australia, Hong Kong, Singapore, etc.In areas with high iPhone penetration, iMessage almost becomes the default communication channel, and filtering its status becomes a "basic operation".
What are the key abilities of iMessage filtering solutions?
A qualified screening program, not just"Check whether the number is activated", you should also have the following capabilities:
1.Bulk import support
It can process a list of thousands of numbers, rather than just a single judgment.
2.Accurately identify the binding status
Use the real data verification mechanism to determine whether the number has been activatediMessage.
3.Output structured data
Can generate mobile phone numbers+IMessage status field list, easy to import into business system.
4.International number segment compatibility
Support screening of mainstream market numbers such as the United States, Canada, Australia, Southeast Asia, and Europe.
5.Real-time feedback and classification export
After the detection is completed, you can export it with one clickTwo types of numbers "Activated" and "Not Activated" improve operational efficiency.
Third-party data service platforms such as Digital Planet support this series of functions and become the basic screening tool for a large number of overseas teams and private domain marketing companies.
How can iMessage filtering improve marketing reach efficiency?
Many enterprises can clearly feel the following improvements after deploying screening solutions:
lDecreased sending costs More than 30%: Reduce text message waste;
lIncreased information delivery rate: Information is preferrediMessage channel is not easy to be intercepted;
lFaster user feedback:iMessage is highly interactive, with both opening and click-through rates higher than SMS;
lData can be reused: FilterediMessage users can be used for remarketing, crowd stratification, label modeling;
lAccurate content push: Distinguish copywriting and interactive methods according to the activation status to improve conversion rate;
Take an event notification as an example:
lYou have it in your hands 5000 customer mobile phone numbers;
lAfter filtering, it was found 2800 support iMessage;
lYou choose to send rich text interactive notifications only to this part of users, and the rest go through traditional channels;
lResults: Higher reach rate, lower cost, and higher interaction rate 40%;
This is the actual change that screening solutions bring to operations.
How to further use the filtered data?
An accurateiMessage filtering results are not just one-time data, but can be deeply integrated into customer life cycle management:
ljoin inCRM system, stored as a field;
ldistinguishiOS/Android users, formulate differentiated scripts;
lConnect with the marketing automation platform to realize intelligent distribution of channels;
lLong-term trackingiMessage status changes (such as periodic re-screening);
lCombinedChannel data such as WhatsApp, Telegram, etc., establish a multi-channel strategy model;
You're no longer"Blindly typing", instead knowing how each number should be communicated, when, and whether it is worth communicating.
Summarize
iMessage filtering solution is no longer an "optional function", but is in the modern enterprise precise communication systemStandard module. It not only saves costs, but also helps you to lock in high-quality users who are truly interactive and willing to respond.
Don't let your marketing budget be wasted in text messages that cannot be delivered. Create a clear"iMessage status judgment mechanism" is your first step to improve the efficiency of information reaching.
Data service platforms such as Digital Planet have been supportediMessage batch filtering function builds a complete closed-loop of screening from import to export for enterprises, helping you focus on the customer itself, rather than the number itself.
If you want to improveiOS user interaction efficiency, iMessage enable filtering is a solution that you deserve to deploy immediately.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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