Screening of people with interest tags doesn’t rely on guessing. Use Facebook’s real registration list to increase advertising hit rate

existIn the Facebook advertising system, interest tags are the basic tool for precise targeting. Advertisers often set parameters such as audience interest tags, behavioral preferences, and page interaction records in ad groups in order to accurately reach target users. However, many companies ignore a premise:You have set interest tags, but are the imported lists actually registered?Facebook? Can these users really be matched by the system?

Especially in overseas markets, the sources of lists are more complex and data quality is difficult to guarantee. If a large number of users in the list are not registeredIf your Facebook account or account has not been used for a long time, no matter how precise the label setting is, it will not be able to hit it.

To solve this problem, the core lies in:First filter out users who cannot be matched, and then use interest tags for targeting.

Common reasons why interest tag crowd matching fails

Many advertisers find that after setting up interest tags, ad reach, click-through rates and even conversion effects are still not satisfactory. Common problems behind this include:

lMost numbers in the imported customer list are not registeredFacebook

lThe number of valid registered accounts is too small, causing the advertising system to narrow the audience scope.

lThe system cannot recognize the virtual number or the wrong number format, causing the matching to fail.

lThe proportion of active accounts in the list is low, and there is no response after the advertisement is exposed.

lThe proportion of high-risk accounts is high, which affects the weight of advertising accounts.

These questions all point to one point:Interest tag setting needs to be realFacebook account support can really work.

How does Digital Planet improve the accuracy of interest tag advertising?

【Digital Planet】As a globalThe social account detection platform in 244 countries can help advertisers complete the registration status and matchability detection of customer lists in advance before using interest tag targeting to improve the quality of advertising execution. The core functions are as follows:

1. Registration status detection

After uploading the mobile phone number, the system automatically determines whether the number is registered.Facebook, unregistered users will be marked as "unavailable".

2. Automatic recognition of numbers from multiple countries

The platform can identify mobile phone number formats in Southeast Asia, the Middle East, Latin America, Europe and other regions, and uniformly handles international area codes and local rules to ensure standardized formats.

3. Assisted identification of active status

The system can determine whether the account is nearby based on the modelBe active within 30 days to increase subsequent advertising response rates.

4. Label export

The platform will print the test results onLabels such as "Registered", "Unregistered" and "Registered + Active" support exporting to advertising platforms, CRM systems or SCRM tools.

Application scenario: precise interest tags≠For successful delivery, list screening is a prerequisite

A Southeast Asian food brand plans to target"Healthy eating", "vegetarian food" and "local organic products" interest tags are used for Facebook advertising promotion.

They imported data collected through offline activitiesThere are 12,000 mobile phone numbers, the matching rate of the advertising system is less than 50%, and the advertising effect is far lower than expected. After using Digital Planet detection, we found:

lRegisteredFacebook accounts: 7,300

lUnregistered account:3,000 items

lThe format is not standardized or the recognition fails:900 items

lRegister butInactive for 30 days: 1,100 items

they willThe "registered + active in the past 30 days" account is imported into the advertising system again, combined with the interest tag settings, the results are as follows:

lAd matching rate increased to89%

lIncreased click-through rates1.7 times

lThe unit price of investment dropped by approx.34%

lFollow-upMessenger conversions are smoother

Which business processes are recommended for list screening?

lBefore importing interest tag groups

lExecute advertisingAudience cleaning before A/B testing

lCustomer behavior data integration stage (such asCRM, CDP)

lOverseas users’ mobile phone numbers are collected and used before advertising is launched.

lReclassify interest tag groups during secondary marketing for private domain customers

Whether it is the first ad placement or a private domain re-investment, identifying the registration status in advance can significantly improve the execution effect.

Digital Planet supports batch testingFacebook registration status, activity status, abnormal account filtering and label classification export, covering global mobile phone number formats. Welcome to contact customer service to get a free trial and optimize your interest tag advertising plan so that the accuracy of advertising not only stays in the setting stage, but is truly implemented at the reach level.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official