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iMessage activation filtering is a keyword that is frequently mentioned in SMS marketing, user verification and social diversion. As Apple devices continue to grow its share of users worldwide, companies and marketing teams pay more and more attention to the basic step of "how to identify whether the target mobile phone number supports iMessage".
iMessage is essentially an exclusive feature for communication between Apple users through data channels. Unlike ordinary SMS, iMessage transmits faster, has lower cost, and can carry richer message formats (including pictures, link previews, etc.). But the premise is: the other party’s mobile phone number has enabled the iMessage function.
This also raises a key question:How to complete accurately and in batchesiMessage enable filtering?
Why filtering is needediMessage activation status?
In actual operation, the following types of people are most concerned aboutiMessage activation status:
lCross-border SMS Marketing Team: Avoid not being able to openiMessage's mobile number sends customized iOS text messages;
lAPP or SaaS product team: hope to send activation information or reminders through the IM channel;
lSocial operator: determine whether the customer has high qualityiOS devices to divert streams in layers;
lTelemarketing team: distinguish between Android users and Apple users and formulate different communication methods;
lPrivate domain operator: Hope to buildiMessage customer service entrance, accurately attract new products.
One is not enabledThe number of iMessage is a "failed path" for the above users. It is not only invalid, but also wastes sending resources or affects the conversion rhythm.
therefore,Complete your phone number in advanceiMessage screening is an important guarantee for reducing communication costs and improving reaching efficiency.
CommoniMessage Activation Judgment Method
For individual users, determine whether a mobile phone number supports itiMessage has a most traditional way: create a new contact in your iPhone address book and see if it appears as a blue bubble when sending a text message.
The blue bubble means the other party has been enabled iMessage, green means taking the normal SMS path.
Although this method is intuitive, it only works forManually test individual numbers, it is almost invisible in enterprise or large-scale operation scenarios. You can't be right10,000 mobile phone numbers will be created to test the contact person one by one.
batchPain points of iMessage screening needs
When the number of filtered numbers exceeds a few thousand, companies face several challenges:
1.No tool support, no way to determine the activation status
2.The number format is not unified, and errors are prone to verification interfaces
3.There is an overseas number, which cannot be identified by Apple system
4.There is no one-stop judgment result, you can only rely on blind testing
5.Difficult to form structured data output
This requires usePlatforms that support large-scale data detection, be able to judge whether each number is available based on technical logiciMessage activates the condition and outputs the filter results in a classified manner.
Brief description of the principle of iMessage number filtering
To filter whether the mobile phone number is supportediMessage requires the following support in principle:
lThe mobile phone number has been Apple ID binding;
lThe device is turned on iMessage and activate;
lThe detection request response returned by the Apple system background is“Registered”;
lIf it is an overseas number, it also needs to support verification of the international number segment;
That is to say,iMessage filtering is not judged based on the operator or mobile phone number prefix, butaccording toApple server returns status, this requires system-level call or platform access to achieve.
Which data platforms supportiMessage filter?
There is currently support on the marketMobile phone number status filtering andiMessage detectionprofessional platform. Taking Digital Planet as an example, this platform can batch identify whether the target mobile phone number has been activated.iMessage, mark the filter results, and output a structured data list.
The usage process generally includes:
lProvide a list of mobile phone numbers (supportedExcel, CSV, etc.);
lThe system background automatically recognizes the status of each number;
lIs the output ON?Basic information such as iMessage, home region, operators, etc.;
lIt can support export or tag classification according to whether it is enabled;
This method greatly reduces the cost of manual testing, allowing the operation team to have a data basis to follow in SMS push, user notification and other behaviors.
iMessage users are worth much higher than normal numbers
Why sifted outiMessage users are so important? The reasons are as follows:
lApple users generally have strong payment capabilities and high activity;
liMessage sending and receiving does not depend on operators and is not easily intercepted or blocked;
liMessage supports rich text formats, which is conducive to improving interaction rate;
lImmersive notifications within the iOS ecosystem are more easily accepted by users;
For example, if you are posting an event notification:
lSend toiMessage users may be able to read it within 30 seconds;
lSend to ordinarySMS paths, which may be filtered, delayed or failed by the operator;
lSend it to Android users, the display method may be inconsistent and the interactive experience may be poor.
By doing it in advanceiMessage filtering allows you to have consistent operating costs.Improve overall conversion efficiency at leastMore than 20%.
Examples of common application scenarios
The following isiMessage launch screening method for practical implementation in different industries:
lFinancial Platform: OpenediMessage users push account reminders or verification codes;
lEducational Platform: Send course updates or community notifications to Apple users regularly;
lContent typeAPP: Guide Apple users to passiMessage forward or invite friends;
lE-commerce team: Accurately push high activity during the promotion periodiOS customers;
lOverseas operator: Identify which foreign numbers can be passediMessage communicates.
As long as you are involved in your businessKeywords such as "user notification", "customer stratification", and "message access" should be established to enable iMessage filtering mechanism.
How to use iMessage filtering results?
Filter out enabledAfter iMessage users, there are usually the following ways to deal with it:
lSend customized content with exclusive message templates;
lImportThe CRM system is used as a tag field to divide customer levels;
landComparative analysis of WhatsApp and Telegram filter results;
lTagged as"High-quality access channels" are used to test message conversion rates;
lSelect from the SMS platformiMessage priority channel push;
These strategies all rely on the previous data accuracy and screening rigor.
Summarize
The opening and screening of iMessage is not only a technical action, but also an important part of the data operation logic. Identifying Apple users and further confirming their iMessage status can help you reach, convert and serve customers more efficiently.
Professional platforms such as Digital Planet provide efficient and batch-executable screening services to help the team grasp the operational initiative from the initial number cleaning process.
If your target market contains a large number ofiOS users, customers in high penetration areas such as the United States/Canada/Australia,EstablishiMessage filtering mechanism is the first step you must take.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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