Line’s four most recommended marketing

LINE is currently divided into four marketing models: "LINE official account marketing", "LINE positioning marketing", "LINE information transmission marketing", and "LINE corporate sponsorship marketing".

LINE official account marketing

The official account is similar to the WeChat public account. You can write articles and publish content to create your own brand and fans. Through functions such as focus marketing, you can deeply interact with friends; push information that the other party is deeply interested in at the right time, so that brands or businesses can easily respond to friends' interests and needs! In promoting brands and products.I have also written in the previous article about LINE that when advertisers conduct display advertising, referred to as "LINE LAP", the official account is an indispensable way to attract buyers.

Various functions and marketing of LINE official accounts include one-to-one marketing with friends, group messaging, graphic messages, graphic menus, points, coupons, questionnaires, AI automatic replies, call chats, and posts. And the most popular focus system built into the LIN official account can target specific friends and send personalized messages to respond to friends' needs, which is simple and effective. The official account's Focus+ can help you "tag" based on your friends' replies, allowing you to focus on your friends and easily implement focus marketing within the LINE official account.

There are endless possibilities for LINE official account Focus! LINE official accounts are divided into three types: general (gray shield), certified (blue shield), and enterprise (green shield). From basic message push to professional API connection, certification will make your marketing skills more powerful.

LINE positioning marketing

LINE Beacon (positioning marketing) is coordinated with the official account. With LINE Beacon as the center, when users enter the signal range within 50 meters, they will receive your official account message content, achieving product exposure and attracting customers. Using Bluetooth signal transmitting devices, the store's special services and promotional messages can be sent to nearby consumers' mobile phones LINE, attracting customers to visit and purchase. You can choose to use the official account management backend or API connection to set LINE Beacon messages.

LINE messaging marketing

useLINE notification messages send important notifications to customers through official accounts. Advantages: Quick and direct transfer to guide customers to join the official account, expand your friend pool, low cost.More considerate and thoughtful than traditional text messages. As long as you have the customer's mobile phone number, you can send it through the official account.LINE notification message. Disadvantages: Messages cannot send marketing or promotional content,Blocked friends will not receive this message. Must be a practical notice(such as billing notifications, arrival notifications, etc.).

LINE corporate sponsorship marketing

existWhen it comes to stickers in LINE, it’s the popular mascot “Brown Bear”,"Connie Rabbit" and "Sally Chicken". Stickers have become a style culture. LINE has long been popular around the world with its famous sticker style, and its downloads are even more popular in Southeast Asian countries. Corporate-sponsored stickers quickly add friends and create brand exposure. Small stickers, hidden big business opportunities! By using LINE corporate-sponsored stickers, you will be able to create a lot of exposure for your brand in a short period of time, add a large number of friends to the official LINE account, and conduct follow-up targeted communications with users who download the stickers.

It can be created for friends who join the official account after downloading the stickers"Add friends through stickers" audience package, and use LINE Ads Platform for cross-product remarketing in the future. How to use stickers for marketing? 1. Add official account friends to get limited stickers. It can achieve the effect of increasing the number of friends in a short time! 2. When chatting, send brand-embedded stickers. Effectively help publicity and exposure. 3. As a reward for marketing activities, consider stickers as activity rewards. Consumers can obtain them by participating in marketing activities or completing designated tasks.

Four major types of stickers:

1. Small sticker shop. Putting stickers on the official sticker shop can gain greater exposure, or help the brand gain a large number of friends in a short period of time. Billing per download: starting from $1

2. Pair it with an independent brand website for your own promotion. For example, banners, event official websites, and QR codes guide consumers to the sticker download page. Billing per download: starting from $1

3. Download the sticker after completing the specified task. You can ask the customer to download the sticker after completing the task. For example, binding accounts, answer sheets, etc. Billing per download: starting from 10$

4. Easy small-amount sticker scheme. LINE has also launched a download-based pricing plan, which determines the upper limit of sticker downloads based on the company's marketing budget, and can add tens of thousands of friends in a short period of time. Billing per download: starting from 3$.