Line four most recommended marketing methods

LINE is currently divided into four marketing models: "LINE official number marketing", "LINE positioning marketing", "LINE information transmission marketing", and "LINE Enterprise sponsor marketing".

Line official number marketing

The official number is similar to the WeChat public account, and the content of the article is published to create its own brand and fans. Through the functions of marketing, in -depth interaction with friends; in the right time to push the other party's deep interest, so that brands or merchants can easily respond to friends' interest and needs! In promoting brands and products. I also wrote the previous article of LINE. When the advertiser was referred to as "LINE LAP" for display advertisements, the official number was an indispensable way to drain buyers.

The functions and marketing of the LINE official account include one -on -one marketing, group messages, graphic messages, graphic menu, points, coupons, questionnaires, AI automatic reply, call chat, posts. And the most popular focus system built in the official number of Lin can lock specific friends, transmitting personalized messages to respond to friends' needs, simple and effective. Official account Focus +, can help you reply to the "post label" according to your friend's reply to make your friends easy to practice in LINE's official account marketing.

LINE official number is still unlimited! The official LINE account is divided into three types: general (gray shield), certification (blue shield), enterprise (green shield) from basic messages, to professional API connecting, through certification to make your marketing skills stronger.

LINE positioning marketing

Line Beacon (positioning marketing) is matched with the official account. With LINE Beacon as the center, when the user enters the range of the signal within 50 meters, it will receive your official account information content to achieve product exposure and accommodation effect. The use of the Bluetooth signal launch device can send the store's characteristic services and promotional messages to the mobile phone LINE, adjacent to consumers, attract customers to visit the buying qi. You can choose to use the official account management background or API connection method to set the LINE Beacon message.

Line information transmission marketing

Use the LINE notification -type message to transmit important notifications to customers through the official account. Advantages: Transmit fast direct direct guidance customers to join the official account and expand your friend pool, the cost is low . More thoughtful than traditional newsletters, as long as you have a customer's mobile phone number, you can transmit the LINE notification message through the official account. Disadvantages: Information cannot send marketing, promotional content , and blocking friends who cannot receive this information. It must be a practical notice (such as bill notification, arrival notice, etc.) .

LINE Enterprise Sponsor Marketing

In LINE, the texture is a very popular mascot "Brown Bear" , "Kenie Rabbit" and "Sally Chicken". The stickers have become a style culture. Earlier LINE was popular all over the world with the famous stickers, and the download volume was very popular in countries in Southeast Asia. Corporate sponsorship stickers quickly increase friends and create brand exposure. Small stickers, hidden big business opportunities! Use LINE corporate sponsorship stickers, you will be able to create a lot of exposure for the brand in a short time, add a large number of friends to the official account of LINE, and can make follow -up to the post -download user to make follow -up to the public.

Friends who add the official account after downloading stickers can establish an auditorium with "adding friends through the texture", and then use LINE ADS PLATFORM to make cross -product re -marketing in the future. How to use stickers for marketing? 1. Add the official account friends to get a limited chart. It can achieve the effect of increased the number of friends in a short time! 2. When chatting, transmit the sticker in the brand. Effectively help publicity exposure. 3. As a marketing activity reward, take the sticker as the activity reward. Consumers can participate in marketing activities or complete the designated task.

Four major stickers::

1. Putting small shops. Putting the stickers on the official sticker shop can get a larger exposure amount, or help the brand get a large number of friends in a short time. Each download fee: 1 费 费 费

2. With the independent brand website you promoted. For example, banner, event official website, and QR Code guide consumers to the download page of the texture. Each download fee: 1 费 费 费

3. After completing the designated task download sticker, the customer can be required to download the sticker after completing the task. Such as binding accounts, answers, etc. Download the cost every time: 10 费 费 费

4. Easily small sticker scheme. LINE also has a plan to launch the following load -load pricing. With the download limit of the company's marketing budget decision, the number of tens of thousands of friends can be added in a short time. Each download fee: 3 rises.