Line's four most recommended marketing methods

Currently, LINE is divided into four marketing models: "LINE official marketing", "LINE positioning marketing", "LINE information transmission marketing", and "LINE enterprise sponsored marketing".

LINE official marketing

The official account is similar to the WeChat official account, writing articles and publishing content, creating your own brand and fans. Through functions such as Focus Media marketing, you can interact in-depth with friends; promote information that the other party is deeply interested in at the right time, so that brands or merchants can easily respond to friends’ interests and needs! In promoting brands and products.I have also written about the previous article of LINE. When advertisers conduct display advertisements, "LINE LAP", the official account is an indispensable way to attract buyers.

The functions and marketing of LINE's official account include one-to-one marketing for friends, group messages, graphic messages, graphic menus, points, coupons, questionnaire surveys, AI automatic reply, call chat, and posts. And the most popular focus system built into the official LIN account can lock in specific friends and send personalized messages to respond to friend needs, which is simple and effective. The official account Focus + can help you "tag" based on your friends' reply, so that you can easily practice Focus Media marketing in LINE's official account.

There are still unlimited possibilities for LINE official account Focus Media! LINE official accounts are divided into three types: general (gray shield), certification (blue shield), and enterprise (green shield). From basic information promotion to professional API connection, your marketing skills will become stronger and stronger through certification.

LINE Positioned Marketing

LINE Beacon (positioned marketing) is in conjunction with the official account. With LINE Beacon as the center, when the user enters the signal range within 50 meters, he will receive the information of your official account, achieving the effect of product exposure and customer acquisition. Using Bluetooth signal transmitting device can send the store’s special services and promotional messages to the mobile phone LINE of nearby consumers, attracting customers to visit and buy directly. You can choose to use the official account to manage the backend or API connection method to set LINE Beacon messages.

LINE Information Transmission Marketing

useLINE notification message, send important notifications to customers through the official account. Advantages: Transmit fast direct delivery to guide customers to join the official account and expand your friend pool, with low cost.More thoughtful than traditional text messages, as long as you have a customer's mobile phone number, you can send it through your official account.LINE notification message. Disadvantages: Information cannot be sent to marketing or promotional content,Blocking friends cannot receive this information. Must be a practical notification(such as billing notice, arrival notice, etc.).

LINE Enterprise Sponsored Marketing

existLINE says that the stickers are the very popular mascot "Brown Bear","Koni Rabbit" and "Sally Chicken". Labeling has become a style culture. Zaozao LINE became popular all over the world with its famous stickers, and its download volume is even more popular in Southeast Asian countries. Corporate sponsored posters quickly add friends and create brand exposure. Small stickers, hidden great business opportunities! Using LINE enterprise sponsored stickers, you will be able to create a large amount of exposure for the brand in a short time, increase the number of friends for the official LINE account, and provide follow-up focus communication with users of the downloaded stickers.

For friends who add the official account after downloading the sticker, you can createThe audience of "Add friends through stickers" will be used to use LINE Ads Platform for cross-product re-marketing in the future. How to use stickers for marketing? 1. Add friends with your official account to get limited stickers. It can achieve the effect of increasing the number of friends in a short time! 2. When chatting, send the stickers placed by the brand. Effectively help publicity and exposure. 3. As a marketing activity reward, use stickers as event rewards, and consumers can get it by participating in marketing activities or completing designated tasks.

Four major map types:

1. Small sticker shop. Putting the stickers on the official stickers store can get a larger exposure, or help the brand get a large number of friends in a short period of time. Billing per download: Starting from 1 Ｅ

2. Pair with the independent brand website you promote. For example, banner, event official website, and QR code guide consumers to the map download page. Billing per download: Starting from 1 Ｅ

3. Complete the specified task to download the map, and the customer can be asked to download the map after completing the task. For example, binding accounts, answer sheets, etc. Billing per download: Starting from 10 ¥

4. Easy micro-map solution. LINE has also launched a plan that is priced based on download volume, which can determine the download limit of the map in line with the company's marketing budget, and can add tens of thousands of new friends in a short period of time. Billing per download: Starting from 3 ￥.