How to find the target customer's LinkedIn email address? Testing ideas and screening skills

One of the most direct ways to develop customers through LinkedIn is:Get the email address that the customer is using. You can send emails, do private messages to guide, tag layering, and even establish email marketing automation, but there is only one premise——You found the right person and the right email address..

The problem is that the list of emails in many people is not reliable. Some emails are not used by customers at all, some accounts are not target groups at all, and some are more serious, even invalid addresses or shared emails.All emails are gray.

How can I find those that are truly valuableLinkedIn Customer Email? Are there any ideas and techniques to improve accuracy? This article will help you solve this problem.

 

It’s not that you don’t have an email address, but that the quality of your email address is too low

Many people say they have thousands of email data, but they can't really contact them.10%. Why?

lSome mailboxes are sales mailboxes and market mailboxes, not used by the customer themselves.

lSome of them were public emails that were arrested and had long been abandoned or redirected.

lSome email addresses are registered with LinkedIn, but the user is not active and does not reply.

lSome people are not even targeted industry or country, and they are meaningless at all.

So the key to the problem is not"Do I have an email?" but "Do I have a wayFilter out a good email address in advance”.

 

What is the standard for a good email?

It is actually very simple to determine whether a LinkedIn email is worth sending a message.3 criteria:

1.Have you registered for a LinkedIn account?

→ If the account corresponding to the email does not exist at all, then sending an email is meaningless.

2.Is the account active or complete

→ Whether the other party logs in, updates, and interacts recently is an important reference for judging intentions.

3.Whether the account meets the target portrait

→ For example, if you are looking for a purchase, you don’t want the email address to be an intern or marketing assistant.

If a batch of mailboxes can meet these three conditions at the same time, then every email you send may be a conversation opportunity.

 

How to determine whether an email is a good email?

It can't be seen with the naked eye. What you need isset"Can identify customer quality" detection method.

Common ideas are as follows:

lUpload email to batch identification to see if you have registeredLinkedIn account

lIdentify whether the account information is complete, including company, position, country, avatar, etc.

lDetermine whether the account is active recently (such asUpdated, liked, posted within 7 days)

lMatch industry keywords and position levels to determine whether they are real target customers

lIf the customer platform preference can be identified (such as registering at the same time).Facebook, WhatsApp, etc.) can also help with multi-channel contact

The above,Digital Planet Number Filtering Detection Platform Can Help Solution. Whether you want to do email delivery, social private messages, or advertising modeling, you can pass the test first and put thoseAccount real, email address in use, portrait matchingSelect the customers.

 

How to use the best results after detection and filtering email data?

Many people will ask after testing a batch of email addresses:"Then how can I use it to work best?" Here are a few practical suggestions:

lPriority for cold start mail: The most fear of being treated as spam when contacting for the first time is that the delivery rate of good emails is high, and the reply rate will naturally increase.

lUse with customer group: Divide customers intoClass A, B, C, stratified speech send emails or add friends.

lUsed for content targeting recommendations: Import high-quality mailboxesCRM, do touch-based marketing such as PDF material delivery, free experience recommendation, etc.

lPromote ads after a second test: Create an advertising crowdsourcing and serve verified emailsFacebook and Google ads are more accurate.

lCooperate with social platforms to follow up: The email itself isAt the entrance to LinkedIn account, you can also try to check the account name and become a social fan.

 

Why is testing the starting point of precision marketing?

In today's environment of information flooding, no one wants to waste time collecting invalid emails and processing spam information. Customers will block you, not because you are not professional, but because youNot sure about them.

Email detection is actually the first layer of filtering between you and your customers——

lSend it to real people

lSend to the address you are using

lDeliver real and valuable content

Compared to buying tens of thousands at a time"Raw data", what you should do more is: from the existing resources, transfer the 10% of the people who are most likely to convertDig out, identify, and operate.

All of this can be effective, the inspection begins, the screening is coordinated, and the conversion can be effective.

 

Summarize

Not every email address is worth sending an email, and not every customer should spend the same time and energy to communicate.

If you already have a batch of email data but don't know which ones can be used, which are active accounts, and which are real target customers, then what you need to do is not to pick up a new batch of emails, but——First test the round and select the valuable group of people.

The Digital Planet Number Screening and Detection Platform can help you complete this step. You don't need to know how detection is implemented, you just need to know:Through it, you can find customers who can really talk to.

The essence of marketing is not quantity, but precision. Finding the right person, talking, and appearing at the right time is more effective than any high-frequency push. If you are looking for a customer, it is better to start by finding the right email address.


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