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Since its launch in 2011 as a social media and communications platform, LINE has experienced phenomenal growth. In 2015, its convenient, straightforward applications, including image and text messaging, video and audio sharing, VoIP phone calling and video conferencing, attracted 600 million users.
Starting in 2014, LINE began to expand its business by providing an easy-to-use advertising platform to help advertisers reach target consumers using LINE applications. Advertising platforms are showing signs of becoming valuable tools.
How to place ads on LINE platform
1. Find an official authorized agent to open an account
LINE currently provides three countries and regions: Japan, Taiwan, and Thailand. One advertising account can only be advertised in one region. Panda Overseas is the official LINE agent authorized by Japanese companies to assist mainland Chinese companies in promoting LINE.
2. Register LINE business official account
If you want to market and promote on LINE, you must have an official account, which is equivalent to a management platform for managing your advertising accounts, group messaging and other functions. You can log in and register directly using your LINE personal ID. If you do not have a personal LINE account, you must log in using your email.
3. Create a website and submit it for review
1. The website must have a logo
2. The website corresponds to the national language. If you choose to place it in Japan, it must be a Japanese website
3. The address and company number filled in on the website must also correspond.
Finally, submit the official account ID together with the website to Japan’s official LINE for manual review. Generally, manual review will be relatively slow (within 3 working days). If approved, the relevant LINE staff will hand over the advertising account and recharge it. After binding the LINE official account ID, you can create ads.
The above is the process of advertising on the LINE platform.
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