How to screen out active users by screening Australian WhatsApp numbers?

Australian number screening is the first step before entering the local social media market. especially doingIn WhatsApp private domain marketing, Australian number screening is not only related to whether the account is successfully registered, but more importantly, whether active users can be screened out and real connections can be established, thereby increasing the response rate and conversion rate. After many teams got a batch of mobile phone numbers that "looked to be local to Australia", they rushed into the system to send them in bulk, but they had little effect - either no one responded or they couldn't be sent out. The essential problem behind this is that you have not done a good job in the "activity detection" part of number screening.

along withWhatsApp has become one of the commonly used communication tools in Australia. More and more foreign trade companies, educational institutions, digital service providers and brand teams use WhatsApp as an important channel for customer management and marketing. However, not all numbers registered with WhatsApp are valuable;Only truly active users with behavioral records, is a goal worth investing time and energy into.

Why is activity more important than registration status?

Registration status is just the minimum threshold. Many numbers though"Registered for WhatsApp" but:

lHas not been online for more than half a year

lThe user no longer uses the original number after changing the device

lI registered a corporate fixed-line phone number, but no one responded at all.

lSome accounts have expired due to bans or violations.

In other words, if you only screen the registration status and not the activity, it is equivalent to sending the advertisement to"Unmanned inbox" is inefficient and a waste of resources.

Active users usually have the following characteristics:

lrecentOnline records for 7 days

lHave had conversations with others or joined groups

lThe account is a real mobile terminal (not an emulator)

lNo record of being banned, normal communication possible

AustraliaActual usage of WhatsApp users

Based on market research and customer feedback, AustraliaWhatsApp users show the following trends:

Highly active people

lThe age distribution is concentrated in25~45 years old, preferring young middle-class and working people

lMainly concentrated in big cities such as Sydney, Melbourne, and Brisbane

lHighly dependent onWhatsApp handles daily tasks such as food ordering, service inquiries, course registration, etc.

Enterprise users

lSmall business owners and home service providers (such as cleaning, moving, real estate agents) generally openWhatsApp Business

loften passWhatsApp to connect with customers, manage orders, send quotes

Loss/ban people

lUse overseas registered devices (such as emulators,VPN) is easily blocked

lSome temporary numbers registered for a short period of time (such as express delivery, one-time business) have extremely short active periods and low screening value.

Therefore, in AustraliaWhatsApp marketing,Only by first screening out active users can we build a private domain pool steadily.

How to judgeIs WhatsApp user active?

You can start from the following dimensions:

1. Last online time

lcloseOnline in 3 days: strong active users

lOnline within 7 days: medium active users

lExceedNot online for 30 days: low activity or account will be abandoned soon

2. Behavior records

lWhether to join the group

lWhether to interact with others (send or receive messages)

lHave you clicked on links, opened pictures, or watched videos?

3. Determination of equipment type

lAndroid/iOS real mobile phone device → priority reservation

lemulator/Cloud Phone → Easily subject to risk control and should be excluded or managed separately

4. Analysis of registration time

lRegister more than60-day accounts are usually more stable

lNew account (Within 7 days) Although it looks "clean", the conversion rate is low and the security risk is high

These data are difficult to judge manually. With the help of professional platforms such as Digital Planet, it can be automatically identified and labeled, laying a solid foundation for subsequent mass distribution, customer service, and automated marketing.

The value of activity screening in actual combat

Case1: Cross-border e-commerce WhatsApp bulk messaging optimization

An e-commerce team specializing in home furnishings purchased products in the Australian market10,000 WhatsApp numbers, almost no one responded to the early mass marketing. After using the Digital Planet platform to conduct activity screening, it was found that only 3,200 of them were active users in the past 7 days. After sending promotional information again only to this group of users, the click-through rate increased to 18.5%, and the order conversion also increased to 2.3 times.

Case2: Course promotion to attract new customers through WhatsApp

Passed by an English training institutionFacebook ads collect student numbers and import them into the WhatsApp system to activate "trial class invitations." However, a large number of users show "registered but no response". After screening, it was found that many numbers were filled with school landline numbers or parent numbers when registering, and their activity was extremely low. Through the secondary screening of activity, only mobile phone numbers + numbers that have been online in the past 3 days are retained, and the trial class registration rate has increased from the original 1.6% to 4.9%.

Case3: Customer maintenance after registration for offline events

An Australian Chinese life services company collected a large number of user numbers through forms at the event. Filter by Digital PlanetActive WhatsApp users will give priority to push event photos and follow-up offers to obtain high clicks and conversions, and convert high-frequency interactive users into loyal customers.

How to use tools to effectively screen out active users?

useDigital Planet PlatformConduct AustraliaWhen filtering WhatsApp numbers, you can:

lImport mobile phone number list with one click

lThe system automatically detects whether it is registered, active, and device type.

lSupport output"High activity/medium activity/low activity" hierarchical label

lGroup messaging strategies or customer service assignment rules can be configured based on activity levels

landSeamless integration of CRM system to realize user group management

The screening process does not require manual judgment orAPI development can be operated by ordinary operations.

Activity filter+ Layered Strategy = Marketing Multiplier

Screening out active users is only the first step. What really needs to be grasped isLayered communication strategy:

lHighly active users: Can directly push discounts, promotions, event registration links

lMedium active users: Recommended to send soft content, guide to join the group

lLow active users: Wake up regularly or precipitate tags, waiting for the opportunity to convert

lInactive or banned user: Automatically eliminate to avoid causing system burden

Combined with registration time, online status, device model and more tags, you can create areal“Mobile” private domain operation ecology, every conversation is more valuable.

Become a digital planet nowVIP users can obtain functions such as activity tag screening, device identification, account health detection, batch export of high-quality customer lists, etc. Use real active users to create your own breakthrough in the Australian market.