How to filter out active users when filtering WhatsApp numbers in Australia?

Australian number screening is the first step before entering the local social media market. Especially in doingDuring WhatsApp private domain marketing, Australian number screening not only affects whether the account is successfully registered, but more importantly, whether active users can be screened out and real connections can be established, thereby improving the response rate and conversion rate. After many teams got a batch of mobile phone numbers that "looks local to Australia", they rushed to import the system to send a mass, but the results were very little - either no one replied or they could not send it out. The essential problem behind this is that you have not done a good job in the "activity detection" link in number screening.

along withWhatsApp has become one of the commonly used communication tools in Australia. More and more foreign trade companies, educational institutions, digital service providers and brand teams have used WhatsApp as an important channel for customer management and marketing. However, not all numbers registered with WhatsApp are valuable.Only users with real active and behavioral records, is the goal worth investing time and energy.

Why is activity more important than registration status?

Registration status is only the minimum threshold. Many numbers though"Registered WhatsApp", but:

lNot available for more than half a year

lUsers no longer use the original number after replacing the device

lThe registered company's fixed number has no reply

lSome accounts have expired due to ban or violation

In other words, if you only filter the registration status but not the activity level, it is equivalent to sending the advertisement to"Unmanned Inbox" is inefficient and wasteful of resources.

Active users usually have these characteristics:

lrecent7 days of online record

lHad conversations with others or joined a group

lThe account is a real mobile terminal (not an emulator)

lNo blocked records, normal communication

AustraliaWhatsApp users' actual usage

Based on market research and customer action feedback, AustraliaWhatsApp users present the following trends:

High-frequency active people

lThe age distribution is concentrated inAged 25 to 45, preferring young middle-class and working people

lMainly concentrated in major cities such as Sydney, Melbourne, Brisbane, etc.

lHighly dependentWhatsApp handles daily affairs, such as meal ordering, service consultation, course registration, etc.

Enterprise user group

lSmall business owners and family service providers (such as cleaning, moving, real estate agents) will generally be openedWhatsApp Business

lPass frequentlyWhatsApp connects with customers, manages orders, and sends quotations

Loss/Public Crowd

lUse overseas registration equipment (such as emulators,VPN) is easily blocked

lSome short-term registered temporary numbers (such as express delivery and one-time business) have very short active cycles and low screening value.

So, do it in AustraliaWhatsApp Marketing,Only by first screening out active users can we build a private domain pool steadily.

How to judgeAre WhatsApp users active?

You can start from the following dimensions:

1. Recent online time

lclose3 days online: Strong active users

lOnline within 7 days: Active users

lExceedNot online for 30 days: low activeness or abstaining account soon

2. Behavior record

lWhether to join the group

lWhether to interact with others (send or receive messages)

lHave you clicked on the link, opened the picture, and watched the video

3. Equipment type judgment

lAndroid/iOS real mobile device → priority reserved

lEmulator/Cloud Mobile→ Easy to be risk-controlled, should be excluded or managed separately

4. Registration time analysis

lRegistered more than60-day account is usually more stable

lNew number (Within 7 days) Although it looks "clean", it has low conversion rate and high security risks

These data are difficult to judge manually. With the help of professional platforms such as Digital Planet, we can automatically identify and label and classify, laying a solid foundation for subsequent mass distribution, customer service, and automated marketing.

The value of activity screening in practice

Case1: Cross-border e-commerce WhatsApp mass distribution optimization

An e-commerce team that specializes in household goods purchased it in the Australian marketThere are 10,000 WhatsApp numbers, and almost no response to the previous mass marketing. After using the Digital Planet Platform for activity screening, it was found that only 3,200 of them were active users in the past 7 days. After sending promotional information again for these users alone, the click-through rate increased to 18.5%, and the order conversion also increased to 2.3 times.

Case2: Course promotion will attract new products through WhatsApp

An English training institution passedFacebook ads collect student numbers, import them into WhatsApp system and start "Trial Class Invitation". But a large number of users show "registered but no response". After screening, it was found that many numbers filled in the school landline number or parent number when registering, and the activity level was extremely low. Through the secondary screening of activity, only the mobile phone + numbers that were launched on the past 3 days were retained, and the registration rate for audition classes increased from the original 1.6% to 4.9%.

Case3: Customer maintenance after registration for offline activities

An Australian Chinese Life Service Company collected a large number of user numbers through forms at the event site. Filtering through digital planetActive WhatsApp users will give priority to pushing active photos and subsequent offers, obtaining high clicks and conversions, and converting high-frequency interactive users into loyal customers.

How to use tools to efficiently screen out active users?

useDigital Planet PlatformCarrying AustraliaWhen filtering WhatsApp numbers, you can:

lImport the mobile phone number list with one click

lThe system automatically detects whether it is registered, active, and device type

lSupport output"High Active/Medium Active/Low Active" layered tag

lYou can configure mass sending policies or customer service allocation rules according to your activity level

landSeamless integration of CRM system to realize user group management

The screening process requires no manual judgment orAPI development, normal operation can be operated.

Activity filtering+ Layered Strategy = Marketing Multiplier

Screening out active users is only the first step, what you really need to grasp isLayered communication strategy:

lHighly active users: You can directly push the registration link for discounts, promotions, and event

lActive users: Recommend sending soft content and guiding it to join the group

lLow active users: Wake up regularly or label precipitation, waiting for the opportunity to change

lInactive or blocked users: Automatically eliminate to avoid system burden

Combining more labels such as registration time, online status, device model, etc., one can be createdreal"Moving" private domain operation ecosystem, every conversation is more valuable.

Become a digital planet nowVIP users, obtain activity label filtering, device identification, account health detection, batch export of high-quality customer lists and other functions, and use real active users to create your own Australian market breakthrough.