Collection of TikTok user screening methods: Building effective TikTok customer portraits
TikTok user screening is a basic ability that brands, advertisers, and private domain operators must master before doing precision marketing.There are a large number of users every dayVideos, comments, private messages, and likes are viewed on TikTok, but who are these people? Is this your target user? Can I become a buyer?You won’t know until you filter.compared to"Account filtering" is biased toward bloggers, while TikTok user filtering is biased towardpersonal portrait, and is also closer to the actual needs of advertising, placement, and social drainage scenarios.This article will teach you how to passScreen TikTok users to build a real and convertible customer portrait system.
The essence of TikTok user screening: identifying potential conversion groups
existOn TikTok, the users with real commercial value are not those with the most likes, but:
lWill click on the link;
lWill leave comments or private messages;
lHave relevant interest or purchase intention;
lHave ability to pay or behavioral trajectory;
lPeople who can eventually be taken out of the platform by you, join the private domain or complete transactions.
andTikTok user screening is through certain technical means and behavioral analysis.find this category"Possible transaction" users.
How to determine whether a user is worth filtering out?
You can choose from the following5 behavioral characteristics determine the commercial value of a TikTok user:
1.Content interactive features
Do you frequently like and comment on content in specific categories? Does the comment content proactively ask questions and express interest?
2.Pay attention to behavioral paths
Do you continue to follow similar bloggers? Does it appear repeatedly in multiple related videos?
3.Account stability
Is the avatar complete, the username standardized, a personal profile or links to other social platforms?
4.Private message behavior
Have you ever taken the initiative to send a private message to an expert? Express purchase intention or seek cooperation?
5.Platform activity
Have you been active recently? Is there any sharing behavior? Are there any interactive links with other users?
The more users meet the above criteria, the more worthy they are of being defined as"Potential converting users".
Summary of common methods for TikTok user screening
1. Comment area collection + keyword filtering
lUnder a certain type of popular video, collect all commenting users;
lUse keyword filtering (such as"How to buy", "Where to buy", "Recommendations", etc.) to screen out high-intent users;
lEstablish"Purchasing tendency user list" is used as the follow-up diversion target.
Suitable for: e-commerce conversion, private domain group gathering, promotion and traffic drainage
2. Check the like track
lExtract users who like the video by specifying the likes list of the videoID;
lDetermine whether the user is a real user based on the user's homepage (whether there is content and who to follow);
lAfter aggregation, it is used for precise targeting or exporting the data into the remarketing system.
Suitable for: advertising targeting, secondary contact, and clue digging
3. IP region and device filtering
lDetermine the user’s registration area and common usageIP country (supports tool identification);
lFilter out the markets you specify, e.g."Highly active users in the US";
lDevice type can be further identified (iOS/Android), used to distinguish willingness to pay.
Suitable for: overseas brands, virtual product promotion, high-value user screening
4. Hashtag cross filtering
lExtract topics (challenges, tags, hot words) that users have recently participated in;
lDetermine whether their interest concentration is related to your product;
lCombine labels and interactive behaviors to perform hierarchical classification marking.
Suitable for: content-based marketing, interest e-commerce, expert planting
After user filtering is completed, how is the data used?
Screening is only the first step, the real value comes from howUse this user data to convert:
lfor advertising platforms"Crowd-like delivery"
lSend a private message or direct to a private domain platform (such asWhatsApp/Telegram)
lexistCategory follow-up in CRM system
lBuild a user behavior prediction model to prioritize conversion actions
Once your data reaches a certain scale, it can also be used reversely for product development, content selection, channel optimization, etc.
Recommended screening tools: Why use a professional platform?
TikTok itself does not support the public export of user interaction data, and manual capture is very time-consuming. At this time, you need to use a professional screening system such as "Digital Planet", which supports:
lCapture video comments and like user information in batches;
lAutomatically identify user region, device, and active status;
lFast output is available forUser list for CRM and advertising;
lProvide cross-platform user matching (such as associationInstagram, Facebook);
Such tools allow you toThe manual screening process that originally took 3 days can be completed within 1 hour, which is especially suitable for batch operations and precise new acquisition projects.
Summarize
The ultimate purpose of TikTok user screening is to identify who are your "potential customers" faster and more accurately.
Instead of blindly advertising and diverting traffic, it is better to create user portraits first, and through multi-dimensional cross-verification such as behavior, interaction, interests, and regions, we can lock in those who are truly likely to convert.
Professional screening platforms such as Digital Planet can greatly improve yourThe operational efficiency on TikTok makes every advertisement and every private message recipient not a waste of resources, but an opportunity to close a deal.
DoTikTok is not about who has the most fans, but whether you find the right person. Precise user screening is your underlying ability to outperform your peers in the long term.
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The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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