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What you fear most in marketing is not that no one pays the bill, but that you spend your energy, budget and tools on a bunch of unresponsive, unbehavioral, and worthlessOn "cold data". Many practitioners say "precise marketing" at once, but the actual data used is dead numbers, zombie numbers, and virtual numbers. No one looks at it when sent, and no one answers when calling. That's the questionHow to screen precise marketing data? Is there a way to only retain truly active users?
This article starts from a practical perspective and explains clearly how to filter out accurate users. The key is two words:active. At the same time, the key role of the digital planet number screening and detection platform in this process will also be introduced.
Why"Active" is the first criterion for data?
Many companies believe that a mobile phone number can be connected and sent messages is enough. But when you really do social media marketing, telemarketing follow-up or customer maintenance, you will find that theseIf the "contact number" is never opened through WhatsApp, never logged in to Telegram, or use Line to chat, it is a waste of effort.
The criteria for active users usually include:
lrecentLogin or use history within 3 or 7 days
lJoin the community, send messages, reply to messages, etc.
lUse it on the target platform for a long time, instead of not using it after registration
In other words, active means this userYou may see your information, be willing to communicate, and have the opportunity to convert. The core of precision marketing is actually to try to find only this kind of people.
How does Digital Planet screen active users?
The big reason why the Digital Planet Number Screening and Detection Platform is used by a large number of marketing teams is that it supports theIdentification of “User Active Status”.
Specific functions include:
lMulti-platform detection:supportWhatsApp, Telegram, LINE, Signal and other social account detection
lActive Dimension Tags:3-day active, 7-day active, frequency of use, behavioral tags, etc.
lDetermination of subdivided behavior: For example, sending messages, receiving messages, adding groups, and frequently switching devices as the basis for judgment
lVisual filter configuration: Users can combine screening logic that meets the target according to business needs
For example, you need a batch"WhatsApp users in Southeast Asia who have been active in the past week" can generate a batch of contact information that meets the criteria by simply setting the area + platform + active days in the platform background.
What key points should be paid attention to in the filtering logic?
The most common problem when many people use sieving tools is"The setting is too wide". As a result, a bunch of inactive and irrelevant users were derived. Although there was a lot of data, the effect was poor. Therefore, when setting filter conditions, it is recommended to focus on the following four dimensions:
lPlatform dimension: Make sure you want to doWhatsApp marketing, Telegram reach or LINE customer service
lActive dimension: It's clearActive users on 3 days or active users on 7 days
lAttribute Dimensions: Such as age, gender, country, language, etc. (depending on the platform support)
lBehavior dimension: Whether to join the group, whether to log in frequently, whether there is a sending record
These conditions can be selected one by one in the digital planet. The filtering process requires no code or professional background.
For example: Screening Southeast AsiaHow to set up WhatsApp users?
Taking a customer who does cross-border e-commerce as an example, he wants to find a group of female users in Indonesia and the Philippines, and the request isWhatsApp has been active in the past 7 days. The filtering logic can be set like this:
lplatform:WhatsApp
lRegion: Philippines, Indonesia
lGender: Female
lActivity:7-day active
lTag selection: There are recent sending records, chat behavior
The data filtered out in this way will be a batch of them after exportingUsers who are more likely to answer your marketing messages, reply to your conversations, and click on your links.
Where can I use the filtered data directly?
Digital Planet supports export standardsExcel or CSV data format, you can connect to one click:
lWhatsApp mass sending platform
lTelegram message distribution tool
lFbsee and other customer service systems add powder, group and follow up
lCRM system for follow-up customer tracking management
The platform itself also provides filter numbersThe integrated process of +detection +export can eliminate the hassle of switching data between different software.
How to avoid"Search too much, but can't use it"?
The most feared situation of sieving numbers is:"100,000 pieces were screened out, but no more than 10,000 pieces could be used." The root of this problem is usually that the filtering conditions are too loose. So I suggest you:
luseTest filtering rules in a "small first, then big" way
lOnly sifting at the beginningTry the effect of less than 10,000 data
lCheck the proportion of actual active users in the detection results, and then decide whether to expand the number
The Digital Planet Platform also providesAnalysis of data label proportionFunction, can be viewed after filtering"How many are active on 3 days", "How many are unopened accounts", "How many are users with incomplete labels" to avoid you exporting a bunch of invalid data.
Summarize
The true value of precise marketing data is not based on"More" wins, but relying on "right" to win efficiency. Especially in the case of tight resources and fierce competition, only by investing every contact information towards "people who may be converted" can you run one step faster than others. This is why the digital planet number screening and detection platform was created.
No matter if you are an e-commerce seller, education team, financial promotion, or content creator, you want to"Screen data" becomes "finding customers". First, filter out active users to have room for later conversion. Don’t send messages blindly, and don’t buy a bunch of invalid numbers. Use the right filtering tool, and the results will naturally be different.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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