Snapchat’s marketing methods and

If you want to invest in the US market,Snapchat is indeed a good choice. There are currently three major types of advertising on Snapchat: Snap Ads, Story Ads and AR Lenses

1. Snap Ads

Snap Ads are video ads with audio playback effects that can be viewed in full screen when users open the app.

Snap ads are full-screen vertical video ads that last no longer than 10 seconds. Use these ads to bring people to and browse the website, or watch a long-form video.

two-thirds The proportion of Snapchat users turning on the sound when watching videos on the platform is much higher than that of Facebook and Instagram. Therefore, for ads on the Snapchat platform, users’ vertical screen visual habits and automatic playback listening habits need to be taken into consideration when creating ads. The more you cater to these habits, the easier it will be for the placement and promotion plan to be successful.

Once the user swipes, the user is presented with more in-depth content. For example, longer videos, up to 10 minutes, or present an article. Users can see Snap ads between stories. For premium content, they will see ads in Discover (i.e. the feed).

use"Sequential messaging" quickly sends a set of 10-second video ads, creating consecutively running segments in Discover to simulate longer videos.

This form of advertising isOne of the advertising forms commonly used by Snap, it is an excellent channel for testing popular products and promoting promotions.

A few words of caution: Snapchat has strict requirements for material review. On the basis of paying attention to policies, when advertising, it is recommended that the cycle be positioned for 1-2 weeks, and multiple video materials be placed separately for testing and comparison.

2. Story Ads

Story Ads are displayed as ad placement covers on the Discover page, which can bring Snapchat users into a series of Snaps and import them into web pages, in-app or app stores.

Story Ads will divide a video into three segments, each segment being no longer than ten seconds. This format requires the quality of the material to a certain extent.

My common approach is to contact local internet celebrities for video shooting, and attract users through localized creative content.A type of A/B test. Compared with conventional types, the ROI is 200% higher (excluding KOL costs)

3. AR lens

passAR creates memorable interactive moments that Snapchat users can watch and send to friends

ps: Brand advertising is commonly used and will not be elaborated here.

After introducing these three types of advertising forms, let’s take a look at ways to maximize advertising revenue.

Snapchat is an engaging, mostly vertical platform that is very different from other social networks. Here is my own experience of increasing ad revenue:

(1) Make the content interesting

Interesting, positive content will make your audience engage with your ad. Achieve this by using filters and lenses to create some fun and shareable snapshots. Give your ad a fun, playful feel. Use your creativity as much as possible so that your brand will match Snapchatters resonate more.

If your content is creative, exciting, and fresh, people will become your fans. Universal Studios, for example, was very creative when it launched "The Secret Life of Pets." they created a Snap Ad, where users can swipe up and create a Petmoji. Users spent an average of 72 seconds interacting with the film and its lovable characters.

(2) Know your audience

Choose the right lifestyle category to get the right users.

(3) Make the most of your audience data

for your campaign A/B testing to learn what’s working, what’s not, and what needs tweaking.

(4) Get users to take specific intended actions

Before creating an advertisement, I would like to remind you that you must first clarify the goals you want to achieve.

For example, if you want to increase your brand awareness and gain more views, you can write and design some clever content to please your audience. If you want people to buy, sign up, or contact you, use a compelling and powerful call-to-action so users choose that link or button.

(5) Measure and improve performance over the campaign lifecycle

For example, change a headline, run the campaign for three days and see what happens.

different fromGoogle, Facebook, and Snapchat put more emphasis on high-quality video-based advertising. While exploring advertising methods, don’t forget to communicate with our design and operations to create more popular and localized content.