Teach you how to better operate Snapchat for marketing

Unlike other platforms (such as Tumblr, Pinterest), Snapchat can last for a long time after being released. Its "life span" is very short, but in fact this is a "good news" for marketers. Why is it called good news? How should we make good use of this so-called gospel? Let’s get it easily!

1. Add friends&Build a fan group

The first step is to add friends and create your own circle of friends. When you have registeredWhen the snapchat account is set, the system will automatically pop up a message asking whether to add friends to the mobile address book! This obviously has no advantage for Chinese users.

There are very few Chinese users of Snapchat, and we are engaged in foreign trade. So here comes the question: How to add friends?

Function1. Add friends

Generally, the mobile phone we bind when registering is domestic, so the only way we can add friends now is through username.

Function2: Search

This is a friend-adding environment, so how do I get others to take the initiative to add me as a friend? This is no different from promotion on other platforms.

(1) Have your own snapcode;

(2) You can publish a good article or picture on other platforms, encourage others to add you on snapchat, send your snapcode, and let others easily add you as a friend;

(3) Just turn on the geographical location. Others can search for you through "Add nearby friends". Our geographical location is China, what should we do? This is also very easy. Search online how to disguise your location. , then you can also use this function to add friends. As long as you disguise your location.

2. Publish high-quality content

What is the platform playing on? We all know that all platforms are aggregation of pictures and text! If you want others to pay attention to you and click on your content, you need some high-quality tools with content to attract people! How to create high-quality content?

1.Introduce some of your experience in certain areas, such as how to thread a needle easily or how to choose a safe password;

2.Slightly show a certain scene of the company, such as how the product is made? Share the inspiration and energy behind the company, or chat with the artist;

3.Showcase the product in action, such as showing someone wearing your company's dress or reading your book.

Ask users of your product to share pictures and videos and send themFans like them will find it useful to “snapshot” them, and your audience will discover other uses for your product.

Reuse content from other platforms, where appropriatesnapchat content! The tone should be natural and fun, similar to Vine and Tumblr.

No social platform is100% self-dumping. Therefore, you can tell interesting things about the company, or a leader's secret to success, or your opinions on the latest events.   

Social media is all about communication, not one-way promotion. It is impossible to respond to every content. But what you can do now is this: imagine if a guitar brand user responded to the content of one of your songs, you will definitely follow this merchant very happily! In the same way, think about this issue from the perspective of a businessman!

Invite others to answer your content or post answers on another platform! Sephora uses this tactic— Sweepstakes. They asked customers to share photos of makeup and graffiti and post them on other social platforms.

Think about responding to others When someone sends you a snapshot, read it and respond appropriately. Let others know you are a real person or a real platform for your networking team.

3. Get creative

After deciding what content to publish, the next step is to think about how to display it creatively! The following methods canGet up!

Doodles on photos either add humor or emphasis.Dove uses snapchat to inspire viewers to celebrate their beauty. In this piece of content, the company used bold colors to emphasize the message they wanted to convey!

Find amazing ways to get people interested in your photos! GrubHub uses a series of images to display coupon codes with each eaten pizza slice? This can be said to create concern and guide users to go deeper. This is also a way to attract attention.

with a series ofsnapchat tells stories! Make your photos interesting in no time. Here’s a little story: In what year was Taco Bell founded?

If you are just sharing pictures rather than videos and have music playing in the background, make sure the music has a Creative Commons license or that you have the rights to use it.

4. Call to action

If you want users to take action to view your content, then try the following:

1. Ask users to take a screenshot of your snapshot (reward: consider at your own discretion). You can post a content saying: You want to give an exclusive discount code, and suggest users to take a screenshot of your snapshot to get the discount code. And count the discount code to see how many people opened it and viewed the snapshot. You can also track promo codes since they are distributed entirely within snapchat.

2. Invite users to enjoy your website, but make sure it gives them a strong incentive to open it. It's like you tell a story in a snapshot and then tell them the rest is on your website. By creating a unique URL that only exists in your snapchat (like blog.com/snap), and tracking it with Google Analytics.