Teach you how to operate Snapchat better and do marketing

Snapchat is not like other platforms (such as Tumblr, pinterest), which can be published for a long time. Its "lifetime" is very short, but in fact, this is a "gospel" for marketers. Why is it called a gospel? How should we use this so-called gospel well? Let's get it easily!

1. Add friends& Build a fan group

The first step is to add friends and create your own circle of friends. When you registerThe snapchat account will get time, and the system will actively pop up a message whether to add a friend to your mobile address book! This obviously has no advantage for Chinese users.

Snapchat has few Chinese users, and we are engaged in foreign trade. So the question is: How to add friends?

Function1. Add friends

Usually, the mobile phones we bind when registering are domestic, so the only way we can use to add friends is through the username.

Function2: Search

This is an environment for adding friends, so how can we let others take the initiative to add me as a friend? This is no different from the promotion of other platforms.

(1) Have your own snapcode;

(2) You can publish a good article or picture on other platforms, and encourage others to add snapchat and post your snapcode to allow others to easily add your friends;

(3) It is to open the geographical location. Others can search for you by "Add friends around". Our geographical location is China, so what should we do? This is also very easy, search online for how to pretend your position. , then you can also use this function to add friends. As long as you disguise your position.

2. Publish high-quality content

What is the platform playing? We all know that all platforms are a gathering of pictures and texts! If you want others to follow you and let others click on your content, you will need some high-quality tools with content to attract people for a long time! How to create high-quality content?

1.Introduce some of your experience in certain categories, such as how to choose a security password if you thread a needle easily;

2.Slightly displaying a certain scene of the company is like how the product is made? Sharing the inspiration and energy behind the company, or a scene of chatting with artists;

3.Showing products in behavior is like showing a person wearing your company's skirt or reading your book.

Users who use your products need to share pictures and videos and send them"Snapshots" flatter them and fans will think it is very useful, and your audience will also find other uses of your product.

Reuse content from other platforms, suitableSnapchat content! The tone should be natural and funny, similar to Vine and Tumblr.

No communication platform is100% self-dumping. Therefore, you can talk about interesting things related to the company, either the success tips of a guide, or the opinions on the latest events.   

The only social media is communication, not one-way promotion. It is not a rough answer to each content. But this is what you can do now: imagine if a guitar brand user responds to the content of your song, you will definitely be happy to follow the merchant! Then the same is true, you think about this issue from the perspective of a business!

Ask someone to answer your content or publish another platform’s answer! Sephora uses this tactic—Raffle draw. They ask customers to share photos of their makeup and graffiti, and publish them on other social platforms.

Think about responding to others When someone sends you a snapshot time, read and give appropriate answers. Let others know that you are a real person or a real platform for communication team.

3. Get creative

After deciding on the content released, the next step is to think about how creatively you should show it! The following methods can beGet it!

Doodle on photos either add humor or focus.Dove uses snapchat to inspire the audience to celebrate their beauty. In this article, the company embraced bold colors to exaggerate the information they wanted to convey!

Find amazing ways to make people love your photos! GrubHub uses a series of pictures to show the discount code through each piece of pizza that is eaten? This can be said to create concern and guide users to go deeper step by step, which is also a way to attract attention.

Use a series ofsnapchat tells a story! It can make the photos interesting in a very short time. Here is a short story: In which year was Taco Bell established?

If you are just sharing pictures instead of videos, and playing music in the background, please make sure that this music has a creative sharing permit or you have the right to use it.

4. Call for sexual behavior

If you want to see your content by accepting the user, try the following points:

1. Ask the user to take a screenshot of your snapshot (reward: think about it at your own discretion). You can send a content saying: You need to give an exclusive discount code and suggest that the user take a screenshot of your snapshot to get the discount code. And count the discount code to see how many people opened it and looked at the snapshot. You can also track the discount codes, as it is completely distributed in snapchat.

2. Ask users to appreciate your website, but make sure they can give them a fierce motivation to open it. It's like you tell a story in a snapshot and then tell them that the rest is on your website. By creating a weird url, only if you have this link in your snapchat (such as blog.com/snap), and track it with Google Analytics.