Tips for acquiring users on Snapchat

Analyze and profile user portraits to determine user needs.

Many advertising platforms have done a good job in this regard, such asMobvista, Youmi, InMobi, etc. According to the analysis results, users aged 14-34 account for about 70% of Snapchat’s US user base, of which 36% are aged 18-24. Judging from this age group, it can be said that the user base of Snapchat is mostly young people who are sensitive to technology, interesting and fun. Therefore, when advertising, you should pay attention to the fun of the advertisement, and try to use native video ads, playable ads, rewarded video ads and other advertising forms that have strong visual and auditory impact, can show creativity and are more interesting to cater to the needs of young users.

Accurate delivery, cater to your needs

People usually only pay attention to what interests them, and teenagers are the same. By analyzing basic information such as user interests and hobbies through big data and intelligent algorithms, we can understand user preferences and deliver ads of interest to them.Maximize ROI. For example, if we want to place game ads to acquire users, then we need to make the ads appear on the Snapchats of young people who like to play games. This will make it more likely to acquire users. Through this precise delivery, we can accurately find potential customers and accumulate more high-quality users.