How to rationally use Snapchat's advertising format to attract traffic

Now that you have learned why It’s worth your time and effort to place ads on Snapchat, so this article will clearly explain how to create ads that appeal to the platform’s unique audience.

Six different types Snapchat Advertising

Before you begin your advertising journey, you should know the different paths you can take. At once For Snapchat, there are six different ad types.

Snapshot ads

Snap ads can take many forms: videos, photos, GIFs, etc. Regardless of format, the ads are full screen, appearing between different types of Snapchat content. They allow viewers to take immediate action, such as installing an application or clicking on a specific URL.

Although Snap ads can be up to three minutes long, but they are most effective in three to five minutes in seconds.

This screenshot is from mobile gaming company Nanobit's 9-second ad. You can see the complete thing in this case study on the Snapchat website – it has a CPI of 50% lower than other platforms.

Filter

exist In the Snapchat world, the word “filter” doesn’t work with all kinds of edits and overlays we make on our faces to make it look like we have huge anime eyes or wear particularly ridiculous hats. These are “lenses”, which we will outline below. Instead, the filter contains stylized text and images and targets specific demographics. The filter below is developed by Quaker Oats for college students and young professional women, female fitness enthusiasts, convenience seekers and working moms.

Snapchat also offers GeoFilters, which targets geographic regions rather than specific demographics. Custom GeoFilters are popular in cities, universities and other public places, and they can create community Geofilters for free (provided there is no brand logo).

Enterprises can Create your own GeoFilters for $5. (Although the larger the territory, the longer the advertising time, the higher the cost.)

For areas around a specific office building, a two-day period GeoFilter costs $13. Increased the radius to a full city block would increase the price to about $45. If you want to be bigger rather than go home, you can target 70 city blocks (or about 5 million square feet) for $3,000.

GeoFilters is perfect for specific locations such as theme parks and hotels.

Lens

When you think of When you are Snapchat, you may think of puppy ears and/or corolla selfies. Those are the lenses!

From an advertising perspective, they can also turn you into a giant burrito, like This one by Taco Bell. If you see this in the feed, it's unlikely that you forget it even if you work very hard.

Except for the above mentionedIn addition to “Face Lenses,” Snapchat also offers “World Lenses,” which uses a front-facing camera to make objects look like they are in your physical space. So you can imagine, say, what it feels like to put a burger on the plate in front of you! Created from images of real burgers, such as this lens from Bareburger, lets potential customers imagine their meals from every angle.

Story Advertising

Story ads are fast and continuous Collection of Snap ads. You know, at those times when it takes more than three to five seconds to convey what you want to say!

The story ad appears inThe "Discover" feed comes with a cover photo and title designed to appeal to you.

Product advertising

Want to showcase your products and services? Upload your directory or service list and create it"Shopable" ads (also known as product ads).

Here is an example of what you see when you make these ads as an advertiser. Below is an example that the user sees. They can click on the most attractive item and buy it now!

Snapchat ads (available in certain countries only) are what they sound like. They clocked in for six seconds and couldn't be skipped.

Dynamic Advertising

Latest products (Launched in mid-October 2019) Dynamic ads bring automatic personalization to Snapchat ads. While remarketing allows you to send ads to past visitors to your website or mobile app, dynamic remarketing allows you to direct people to the online catalog page of the exact product they view on your website. Dynamic ads from clients such as Swarovski and Ivory Ella have achieved good results during the holidays.

How to Advertising on Snapchat

1.Navigate to Snap Advertising Manager

2.Determine the type of ad you want to create: 

3.Select the target of the ad you want to create: 

4.Copy and paste what you want to increase traffic URL. (Importing photos will prevent you from having to upload them yourself.)

5.Select title and call to action: 

6.Choose your demographics based on gender, age, location, and (if you prefer) lifestyle.  

exist How much does it cost to advertise on Snapchat?

Snapchat chat costs are a bit like the question of “how long is a rope”. To give you an idea of ​​the different levels of investment, here is Snapchat’s estimated week-long daily average card swipe rate for the above population, $20 per day, $200 per day and $2,000 per day.

Snapchat advertising best practices

As with any type of campaign, it is important to be familiar with best practices before starting your own ads, especially if you want to maximize your budget.

Get to know your audience

As we mentioned at the top of the article,Snapchat is particularly popular among people aged 18 to 24. Therefore, the platform is best suited for people under the age of 25. Make sure you also build your audience from your Snapchat customer list or based on similar audiences from your Snapchat customers.

Define your business goals

Don't just put it on Snapchat ads and Snapchat ads are served. Make sure you know what you want your campaign to achieve. Otherwise, you will not be able to develop a strategy and test it to see if it succeeds. So make sure you know if you are trying to increase the number of views of your video, re-interact with your app users, increase website traffic, and more.

Testing and optimization

Snapchat automatically optimizes your ads based on the goals you selected during the setup process. While your campaign is running, try A/B testing and keep an eye on things like which visuals perform well, and the time your audience is most receptive. Use this data to inform you about your strategies to move forward.

Measurement results

Snapchat advertising includes some very powerful analytics reports. From delivery metrics to spend metrics to conversion metrics and everything in between, you will know if your Snapchat ads have achieved the desired results. Also, you will get tips on how to do better next time. Before your event begins, make sure you know how to use Snapchat Analytics.