Basic marketing knowledge that zalo needs to know

1. What isZALO

ZALO is a Vietnamese national-level social chat tool developed for Vietnamese locals. Its functions are similar to China's WeChat, and its status in Vietnam is similar to WeChat's status in China. It basically covers Vietnam's mobile Internet user groups. The specific installation rate is about 70%

2. How to realize

The ZALO application needs to be registered with a mobile phone number when registering. Our exclusive supplier has a large number of equipment and computer rooms. Zalo is installed on the equipment, and these devices are controlled through programs to send temporary conversations and send the content submitted by the customer to the zalo registered with the mobile phone number submitted by the customer. The arrival form on mobile phone is as shown below

3. Operating procedures and usage methods

This interface has been integrated into SMSThe SMPP interface can be simply understood as a SMS channel, and the billing rules are also consistent with SMS.

(1) Platform web submission, edit the copy on the self-service platform, import the number, and click send

(2) Interface sending is also done by connecting to the SMS interface and calling the API account configured with the zalo marketing product channel for sending.

4. Compare the advantages of traditional card line marketing

(1) The cost will be much lower than traditional card line marketing

(2) There will be no sensitive word issues in the content, signature, and links, and the content will not be changed.

(3) Because there is no involvement of traditional telecom operators, the probability of interception is reduced

5. AboutSome questions and answers about zalo SMS marketing

1. What will happen if the mobile phone number does not have a Zalo account?

Sending failed

2. Do I need to add friends to send? If I haven’t added zalo friends, how can I send it to him?

passZALO's temporary conversation

3. Is the success rate based on whether the user receives successfully or sends successfully?

The status is the real status, reaching the status of the user's mobile phone

4. Is the billing method based on success or submission?

Vietnam region submits billing by default

5. What is the approximate success rate?

The normal sending success rate is 100%70%

6. Does it support interface docking?

Same as SMS

7. Does it support pictures, audio and video?

Not supported