Basic marketing knowledge that zalo needs to know

1. What isZALO

ZALO is a Vietnamese national social chat tool, which was developed by local Vietnamese people. Its functions are similar to China's WeChat, and its status in Vietnam is similar to that in China, basically covering Vietnam's mobile Internet user group. The specific installation rate is about 70%

2. How to achieve it

The ZALO application requires registration with a mobile phone number when registering. Our exclusive supplier has a large number of equipment and computer rooms. It installs zalo on the device, controls these devices through programs, sends temporary conversations, and sends the content submitted by the client to the zalo registered with the mobile phone number submitted by the client. Arrival mobile phone format as shown below

3. Operation process and usage method

The interface has been integrated into SMSIn the SMPP interface, it can be simply understood as a SMS channel, and the billing rules are also consistent with SMS.

(1) Submit the platform web, edit the copy on the self-service platform, import the number, and click to send

(2) Interface sending is also sent through the SMS interface, calling the API account that configures the zalo marketing product channel for sending.

4. Comparison of the advantages of traditional card line marketing

(1) The cost will be much lower than traditional card line marketing

(2) The content, signature, and link will not have any sensitive word problems, and the content will not be changed.

(3) Because there is no intervention from traditional telecom operators, the interception probability is reduced

V. AboutSome questions and answers about zalo SMS marketing

1. What happens if the mobile phone number is not enabled

Send failed

2. Do you need to add friends to send them? If you don’t add zalo friends, how can you send them to them?

passZALO's temporary dialogue

3. Is the success rate successful according to the user's reception or the sending success?

The status is real, reaching the user's mobile phone status

4. Is the billing method based on successful billing or submitting billing?

Vietnamese default submission billing

5. What is the approximately success rate?

The normal sending success rate is %70%

6. Does interface docking support?

Consistent with the text message

7. Does it support pictures, audio and video?

Not supported