How to run Discord well

As the main gathering place for foreign players, Discord is an important channel for developing foreign markets. Currently, players have different levels of understanding of blockchain products, but they have the same interest orientation.

at presentThe members of discord mainly include the following types:

1. Blockchain practitioners, join with the mentality of learning and understanding new projects and the interest in the project, have certain coding capabilities, and at the same time have their own unique judgment ability for blockchain projects. They like new things and profit is not important to them.(<3%)

Project explorers, they have long been focusing on discovering potential new projects and are committed to investing in early projects. They have extensive information resources. Track the development progress of some projects for a long time and have certain relationships with some project parties to obtain first-hand resources. And this is the main source of income. At the same time, because of its extensive participation in projects, it has the ability to distinguish the pros and cons of projects. The main focus on the project is whether the project is profitable. Most of them are core members of the community. They often have a certain community foundation and have certain rallying ability.(<10%)

2. Community personnel, their information channels mainly come from their own discovery and some communities they join. They do not have the extensive information resources of project explorers, and their understanding of blockchain is incomplete. They often only focus on economic models without understanding the trends of the entire industry. Easily influenced by some so-called professionals.(<15%)

3. Blockchain newbies, most of them are influenced by some information around them and enter the blockchain field. At the same time, they also yearn for the blessing myths of technology tycoons. They are eager to get rich overnight, imagine that they can ambush potential projects, and have no doubts about the suggestions of people with certain profitability. When they come into contact with a hot project, they will rush into it.(>60%)

For members of the first and second categories, they have rich project resources and a broad community base. They also have certain project experience and can make constructive suggestions for project development. Win-win cooperation with them is a necessary way. The project's profits mainly come from the third and fourth categories of people. They are the majority of project participants, and we reward active early participants. Even if they cannot make targeted suggestions for the project itself, they are active and can maintain the atmosphere of the entire community. For this type of members, you can use whitelists, tokens,Rewards will be given in the form of NFT and POAP. Specific rewards can be distributed based on the level of contribution and activity (number of speeches per day).

In addition, traffic diversion is the key to maintaining the vitality of a project. Expanding the audience of the project means expanding the project's benefits. For those who actively recommend trafficKols, recommendations are rewarded in the form of a whitelist. Most Kols have their own communities. Maybe they do not use this as their main way of making money, but they need to give back to their community users to maintain their communities.

The specific promotion plan has the following ideas:

1: Traditional publicity and promotion; reward model, including but not limited to:

1. Community announcement; 2. Prop rewards; 3. Invitation rewards, etc.

2: Sign-in system; on the one hand, sign-in and clock-in maintain the number of users, on the other hand, it keeps users paying attention to the project and enhances user stickiness.

Three: Contributors: including code review, artist cooperation, etc.

As for the game itself, the project combinesRecently popular games such as Axie Infinity, Decentraland, and Alienworld use Play to earn, farm, and PVP as keywords. At the same time, as the first integrated game on the binance smart chain, it has great potential.

refer toAs for Axie, the main promotion concept of Axie lies in the popularity of the Metaverse. At the same time, play to earn has attracted a large number of users to enter the game with gold, resulting in a huge consumption of tokens. Part of Axie's success lies in the innovation of gameplay, but it is also inseparable from the hype of the concept.

Axie’s publicity methods mainly include:

1.Relying on popular concepts:play to earn, Metaverse

2.Internet publicity,Twitter, Medium, Discord, Youtube, twitch, etc.

aboutIn Discord communities, atmosphere is often very important. Maintaining an active atmosphere requires careful management by officials, and it also requires stimulating the enthusiasm of group members.

1.The official update frequency must be maintained at least once a dayannouncement

2. The problem feedback channel must always have members (including volunteer members) online to answer questions.

3.Organize community activities, includingMeme creation contest and opinions on project development