How to run Discord

As a main gathering place for foreign players, Discord is an important channel for developing foreign markets. At present, players have different levels of awareness of blockchain products, but their interests are consistent.

at presentDiscord members mainly include the following:

1. Blockchain practitioners, join in with the mentality of learning and understanding new projects and interest in projects, have certain code capabilities, and at the same time, they have their own unique judgment ability for blockchain projects. Like emerging things, profit is not important to them.(<3%)

Project discoverers, who have long been focusing on the discovery of new ambush projects, are committed to investing in the early stages of the project. They have a wide range of information resources. Track some project development processes for a long time and have certain relationships with some project parties, so as to obtain first-hand resources. And use this as the main source of income. At the same time, due to extensive participation in the project and the ability to distinguish the advantages and disadvantages of the project, the main focus on the project is whether the project is profitable. Most of them are core members of the community, and they often have a certain community foundation and certain calling ability.(<10%)

2. Community personnel, Their information channels mainly come from their own discoveries and some communities they join. They do not have the extensive information resources of project explorers, and at the same time they have incomplete understanding of blockchain. They often only focus on economic models and do not understand the trends of the entire industry. It is easily influenced by some so-called professionals.(<15%)

3. Blockchain beginnersMost of them are influenced by some information around them and enter the blockchain field. At the same time, they yearn for the myth of benefiting technology tycoons. They are eager to get rich overnight and fantasize that they can ambush projects with potential, and believe in the suggestions of people with certain profitability. When they come into contact with a hot project, they will rush in.(>60%)

For the first and second categories members, they have rich project resources and a vast community foundation, and have certain project experience and can make constructive suggestions for the development of the project. Cooperation with them for win-win is a necessary way. The profits of the project mainly come from the third and fourth categories of people. They are a wide range of project participants, and we reward those who are actively active and early participants who are not able to make targeted suggestions for the project itself, but are active and able to maintain the atmosphere of the entire community. For this type of member, whitelist, token,NFT and POAP rewards. Specific rewards can be allocated based on contribution degree and activity (number of speeches per day).

In addition, drainage is the key to maintaining vitality of a project. Expanding the audience of the project is to expand the revenue of the project. For those who actively recommend drainageKols, recommends whitelisting and rewards. Most Kols have their own communities. Maybe they don’t use this as the main way to make money, but they need to give back to their community users to maintain their communities.

The specific promotion plan has the following ideas:

1: Traditional promotion and promotion; reward model, including but not limited to:

1. Community promotion; 2. Promotion reward; 3. Invitation reward, etc.

2: Sign-in system; on the one hand, check-in maintains the number of users, and on the other hand, it keeps users paying attention to the project and enhances user stickiness.

Three: Contributors: including code review, artist cooperation, etc.

As far as the game itself is concerned, the project combines theAxie infinity, Decentraland, Alienworld and other popular games recently use Play to earn, farm, and PVP as keywords. At the same time, as the first integrated game on binance smart chain, it has great potential.

refer toFor Axie, Axie's main promotion concept lies in the popularity of the metaverse. At the same time, play to earn attracts a large number of users to enter the market with gold, resulting in huge consumption of tokens. Part of Axie's success lies in innovation in gameplay, but it also cannot be separated from the hype of concepts.

Axie's promotion and distribution methods are mainly:

1.Relying on popular concepts:play to earn, Metaverse

2.Online promotion,Twitter, Medium, Discord, Youtube, twitch, etc.

aboutIn terms of the Discord community, the atmosphere is often very important. Maintaining an active atmosphere requires careful operation by the official, and it also requires inspiring the enthusiasm of group members.

1.The official update frequency must be maintained at least one per dayannouncement

2. The channel for question feedback must always have members (including volunteer members) to answer questions online.

3.Organize community activities, includingMeme's Creation Competition and Opinions on Project Development