What are the types of Microsoft advertising?

1. Expanded Text Ads

The most basic search text advertising, which is expanded from traditional text advertising. It mainly consists of three parts: advertisement title, display link, and advertisement description. In the actual advertising display, there are additional types ofAd Extensions, as well as various Annotations, enrich advertising content and enhance visual effects.

2. Product Ads

PA advertising is another form of advertising that is different from Text Ads. PA advertising consists of custom pictures, product titles and descriptive text, prices and promotional information, etc. It can be displayed on both PC and mobile terminals. PA requires customers to provide product feeds containing detailed information to determine which type of customers can see this type of advertisement for the product. If search users search for search terms related to the advertiser's promoted products, the product's image ads may be displayed.

The main advantage of this type of advertising is that it allows search users to intuitively see product images, effectively attracting customers' attention, thus bringing higherCTR and ROI. Currently PA can only be displayed in the United States, United Kingdom, Australia, Canada, France and Germany.

3. APP Install Ads

App Install Ads are similar to text ads, except that this type of ad will provide an Install button to link users directly to the Apple iTunes Store or Google Play Store to increase app downloads. This type of advertisement is mainly targeted at users who need APP promotion and can only be displayed on the mobile terminal.

4. Dynamic Search Ads

Dynamic Search Ads are precision marketing ads that are automatically generated based on user search terms and website content. It is a complementary form of search text advertising. DSA integrates Bing's natural search technology and automatically generates corresponding ads based on the search user's keywords, website content, and positioning goals. When creating an advertisement, advertisers only need to prepare the corresponding slogan according to the content of the automatically targeted website. DSA can automatically generate the advertisement title and landing page URL, completely eliminating the need for AM to prepare keywords.