What are the types of Microsoft advertising?

1. Expanded Text Ads

The most basic search text advertising is expanded from traditional text advertising. It mainly consists of three parts: advertising title, display link, and advertising description. In actual advertising display, there are also various types of additionalAd Extensions, as well as various Annotations, enrich advertising content and enhance visual effects.

2. Product Ads

PA advertising is another form of advertising that is different from Text Ads. PA consists of custom pictures, product titles and descriptive text, prices and promotional information, etc., and can be displayed on both PC and mobile. PA requires customers to provide product feeds with detailed information, thereby determining which type of customers can see this type of advertisement for the product. If the search user searches for search terms related to the advertiser's promotion product, the product's image advertisement may be displayed.

The main advantage of this type of advertising is that it allows search users to intuitively see product patterns, effectively attract customers' attention, and thus bring higherCTR and ROI. Currently, PA can only be displayed in the United States, the United Kingdom, Australia, Canada, France and Germany.

3. APP Install Ads

App Install Ads is similar to text ads. The difference is that this type of ad will provide an Install button that directly links users to the Apple iTunes Store or Google Play Store to increase the number of app downloads. This type of advertising is mainly aimed at users with APP promotion needs and only supports display on mobile.

4. Dynamic Search Ads

Dynamic Search Ads is an automatically generated precise marketing ad based on user search terms and website content. It is a supplementary form of search text advertising. DSA integrates Bing natural search technology to automatically generate corresponding advertisements based on the keywords, website content, and targeting targets of search users. When an advertiser creates an advertisement, according to the content of the website that is automatically targeted, he only needs to prepare the corresponding slogan. DSA can automatically generate the ad title and landing Page URL, completely eliminating the keyword preparation of AM.