How

1. Use the second person tone.

Much“You” can help make ads resonate better with people. Use the second person as if you are talking to someone else, which may attract more people to your ad.

2. Understand the target audience in depth.

Sellers must understand their target audience in order to craft a compelling advertising message and communicate with them in a way that resonates with them. Since advertising audiences vary in age, gender, and background, in-depth research and multiple tests on sellers are required to discover an advertising style that is more acceptable to the audience.

3. Use social influence.

Social proof is a powerful endorsement of your business or product, and it’s one of the most powerful tools a seller can use to sell it. Although it’s difficult to provide social proof in search ads where space is limited, sellers can still add some social proof to their ads, such as showing positive reviews from existing customers or adding social proof elements to the ad text.

4. Find the most effective ads.

Sellers can create a variety of ads before launching a series of ads, which will greatly improve your chances of finding an ad that generates positive revenue. When creating multiple ads for a campaign,Microsoft will rotate all ads equally, and sellers can select the best ads by analyzing the impressions and conversions they each receive.

The selection will never end, if the seller intends to placeFor Microsoft advertising, you should also pay more attention to the actual effect of the advertising and make timely adjustments.