Microsoft advertising tips

Although notGoogle is so famous, but Bing is still one of the best search engines in the world. The survey shows that Bing has the highest conversion rate across all advertising channels for shopping with prices above $200. In other words, for sellers who sell more high-priced products or services, perhaps consider advertising on Bing.

What is displayed in the Bing search results isMicrosoft Advertising. When you create and optimize Microsoft ads, sellers can refer to the tips below to improve the performance of their ads.

1. Filter potential customers.

Sellers need to make it clear that the purpose of advertising is not to attract more users, but to turn users into paid users. If you don't want to waste your ad budget on worthless clicks, sellers can preset your ad's leads to ensure they get targeted clicks. For example, a seller can clearly indicate the specific audience of the product in the title, and most people clicking on ads may fit this description.

2. Use CTA.

Powerful call to sexual language(CTA) will prompt people to take action, and sellers can also add call-to-action language to their ads. For example, sellers can add CTA buttons to Microsoft ads through action extensions to facilitate people to find and click. Another way is that sellers can use sitelinks as CTAs, which can also help your ads take more places in search results.

3. List the price of a product.

Many people quickly scan information when searching for Bing’s products or services, and then make a decision within seconds. useMicrosoft advertising price extensions, where sellers can list product prices in ads, helping customers make decisions quickly.

4. Please indicate the discount specifically.

passMicrosoft Ads' search engine, sellers only have limited space, and customers can decide whether to click on your ads in just a few seconds. Therefore, sellers must ensure that the most attractive discounts are accurately conveyed to customers, rather than those vague "big discounts" to attract customers' attention.