Microsoft Advertising Tips

Although there is noAs famous as Google is, Bing is still one of the best search engines in the world. Research shows that Bing has the highest conversion rate across all advertising channels for purchases over $200. In other words, sellers who sell more high-priced products or services may want to consider advertising on Bing.

Shown in Bing search results isMicrosoft advertising. As you create and optimize Microsoft ads, marketers can consider the following tips to improve their performance.

1. Screen potential customers.

Sellers need to make it clear: the purpose of advertising is not to attract more users, but to turn users into paying customers. If you don’t want to waste your advertising budget on worthless clicks, you can pre-populate potential customers in your ads to ensure they get targeted clicks. For example, a seller can clearly indicate the product's specific audience in the title, and most people who click on the ad are likely to fit that description.

2. Use CTAs.

Powerful call-to-action language(CTA) will prompt people to take action, and sellers can also add calls to action to their ads. For example, sellers can add CTA buttons to Microsoft ads through action extensions to make it easier for people to find and click. Alternatively, you can use sitelinks as a CTA, which can also help your ads occupy more positions in search results.

3. Make a list of product prices.

When many people search for Bing products or services, they scan the information quickly and make a decision within seconds. useWith the price extension feature of Microsoft Ads, sellers can list product prices in ads to help customers make decisions quickly.

4. Please specify the discount.

passIn the Microsoft Ads search engine, sellers can only get limited space, and customers only need a few seconds to decide whether to click on your ad. Therefore, sellers must ensure that they accurately convey the most attractive discounts to customers, rather than those vague "big discounts" that attract customers' attention.