How to use WhatsApp number filtering to market more effectively?

WhatsApp is one of the most popular instant messaging apps in the world, with a huge user base. For enterprises, using WhatsApp for marketing has become an important means. When marketing WhatsApp, the importance of number screening is self-evident. This article will introduce how to filter WhatsApp numbers to improve marketing effectiveness.

Determine the target population and get the number
When marketing WhatsApp, you first need to determine the target population and get the corresponding number. The number of the target group can be obtained through market research, customer database or other channels. Make sure the number you get is real and effective to improve marketing accuracy and effectiveness.

Filter out numbers that meet the target population
The obtained numbers are filtered according to the characteristics and needs of the target population. For example, if the target group is young, you can select numbers that meet the characteristics of age, interests, hobbies, etc. This can ensure that the marketing content is more in line with the needs of the target population and improve marketing effectiveness.

Exclude numbers that have been sold or are not interested
When performing number screening, numbers that have been sold or are not interested need to be excluded. For numbers that have been sold, no promotion is required; for numbers that are not interested, it is difficult to produce effective marketing effects. Therefore, when performing number filtering, these numbers need to be excluded.

Determine marketing content and personalize push
When conducting WhatsApp marketing, the corresponding marketing content needs to be determined based on the characteristics and needs of the target population. For example, if the target group is young, you can push some content related to fashion, entertainment, etc. When pushing marketing content, personalized push can be used to send the corresponding marketing content to different numbers based on the characteristics and historical behavior of the number to improve the accuracy and effectiveness of the push.

Clean invalid numbers regularly
When doing WhatsApp marketing, invalid numbers need to be cleaned regularly. For example, if you have not replied for a long time or have been unsubscribed, you can clean up the number. This can effectively improve marketing effectiveness and reduce waste.

In short, using WhatsApp for marketing has become a way that companies cannot ignore. When conducting WhatsApp marketing, the importance of number screening cannot be ignored. Through the above key steps, WhatsApp marketing can be carried out more effectively and the marketing effect can be improved.


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