Things to note when opening Facebook Live Facebook, Digital Marketing, Number Screening, Data Analysis, Marketing Strategy

With the vigorous development of live bands in China, many large domestic social and e-commerce platforms have launched their own live band functions. Although overseas social platforms, such as Facebook, also provide live band functions, there are some significant differences from domestic live broadcasts.But after our own modifications and compatibility adjustments, we can also use such marketing and publicity methods.

Facebook is live streaming for global users, which means we need to consider more factors, so today we will take you to analyze what we should pay attention to.

Preparations before live broadcast:

Network stability: Considering the global nature of Facebook live broadcast audience, it is very important to ensure the network stability of the live broadcast location. Users in different regions may have differences in watching the same live broadcast due to network differences.

Definition of live broadcast type: Before the live broadcast begins, it is important to clarify whether the live broadcast type is personal live broadcast or brand live broadcast.While there are no restrictions on personal live streaming on Facebook, live streaming of corporate numbers can get more affiliate features, which helps build a better brand image.

Detailed display of the homepage: When a user clicks on the account to enter the Facebook homepage, the overall impression of the homepage will directly affect the user's retention rate, and good layout and clear layout are the key to attracting users to stay.Click on the "Live Broadcast Function" on the right side of the homepage to enter multiple live broadcast types, and the live broadcast settings can also be found in the live broadcast link.

Live page detailed settings:

Embed other websites: You can embed live streams to third-party websites to leverage Facebook’s huge traffic on your own website or forum to attract traffic.

User Comment Settings: For user comments generated after live broadcast, you can manage them through settings, top high-quality comments and delete low-quality or bad comments, set only fans who comment only, or set comment intervals and commenter age limits.

Status settings after the live broadcast begins: Before clicking to start the live broadcast, adding an accurate live broadcast title is an important element to attract users' attention.You can also set up iconic events such as user traffic and user discussions for the current live broadcast, and adjust the live broadcast content through real-time indicators.

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