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In the data-driven business world, data quality directly affects the decision-making and operational efficiency of an enterprise. The deduplication function is an indispensable part of data management. It ensures the uniqueness and accuracy of data and avoids waste of resources and decision-making errors caused by duplicate data. The deduplication function of the digital planet helps enterprises keep data clean and efficient through advanced algorithms and efficient processing methods.
The necessity of data deduplication in data management
Improve data quality: Repeated data will lead to bias in analysis results and reduce data reliability and accuracy. Deduplication can significantly improve data quality and make data analysis more credible.
Resource savings: Duplicate data increases storage and processing costs, and deduplication can reduce data redundancy, saving storage space and processing time.
Optimize marketing effects: In marketing activities, duplicate data will lead to waste of resources and poor customer experience. By deduplication, companies can more accurately locate target customers and improve marketing effectiveness.
according toAccording to Gartner's research, low-quality data causes an average of $9.7 million in losses to businesses each year. Another survey shows that enterprises can save storage costs and processing time on average by implementing data deduplication.
How the digital planet deduplication function works
Advanced matching algorithm: Digital planets use advanced matching algorithms to identify and merge duplicate data records. The algorithm considers multiple matching conditions, such as phone number, email address and customerID, etc., to ensure high accuracy.
Real-time processing: The system can detect and process duplicate data in real time, keeping the data up to date and consistency.
Case 1: Customer data management of e-commerce companies
An e-commerce company found that there were a large number of duplicate records in its customer database, resulting in poor marketing activities.
Enterprises import customer data through the Digital Planet platform and set deduplication conditions to phone number and email address. The system automatically performs deduplication and merges repeated records. Before deduplication, there is500,000 records, 10% of which are duplicate data. After deduplication, the database is cleaned up to 450,000 valid records. After removing the heavy load, the company's email marketing opening rate increased by 15%, and customer complaints decreased by 20%.
Use effect:
Before removing the weight:500,000 records, 10% repetition rate (50,000)
After removing the heavy load:450,000 valid records
Improved marketing effectiveness: Increased email opening rate15%, 20% reduction in customer complaints
Case 2: Customer Information Management of Financial Company
A financial company found a large number of duplicate customer information in the customer management system, which affected the quality of customer service. The company uses the digital planet deduplication function to import customer data and set matching conditions for customersID and phone number. The system automatically detects and merges duplicate records. Before deduplication, there were 1,000,000 customer records in the system, of which 8% were duplicate data. After deduplication, the database cleaned up to 920,000 valid records. After deduplication, customer service response time was shortened by 30%, and customer satisfaction was increased by 25%.
Use effect:
Before removing the weight:1,000,000 records, 8% repetition rate (80,000)
After removing the heavy load:920,000 valid records
Improved service effect: shortened response time30%, 25% increase in customer satisfaction
Through the deduplication function of the digital planet, enterprises can significantly improve data quality, save resources, and optimize marketing and customer service effects. The efficient deduplication function not only ensures the uniqueness and accuracy of data, but also provides reliable data support for enterprise decision-making and operations. With its advanced algorithms and efficient processing capabilities, Digital Planet has become a good assistant for enterprise data management.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supported40Multiple social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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