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RCS mass distribution is a powerful tool for modern corporate marketing. Its multimedia content display capabilities and strong interactivity significantly improve the effect of information dissemination. However, not all mobile phone numbers support the RCS function, so it is particularly important to conduct effective RCS activation detection before sending RCS in bulk. Through RCS activation detection, companies can accurately screen out mobile phone numbers that support the RCS function, thereby improving the reach rate and conversion rate of mass messaging.
The importance of RCS activation detection and RCS group sending
Accurately filter valid numbers
RCS activation detection can help enterprises eliminate numbers that do not support the RCS function before sending, thus avoiding waste of resources.
Improve reach efficiency
Only numbers that support RCS can receive rich multimedia information. Detecting valid numbers in advance can ensure that marketing content reaches the target audience.
Reduce marketing costs <br>The quality of filtered number data is higher, and the proportion of invalid information sent is greatly reduced, thus reducing the overall marketing cost.
Improve conversion rate
RCS's diverse content formats (such as pictures, videos, interactive buttons, etc.) can provide customers with a richer experience. After screening the numbers that support RCS, the information will be more targeted, which can effectively improve the customer conversion rate.
Key steps for RCS activation detection
The operation of RCS activation detection requires technical support and efficient tools. The following is the complete process:
Data Collection <br>Collect all mobile phone numbers that need to be tested. These data can come from customer databases, online event participant information, etc.
Upload the number to the testing platform
Upload the number data to be tested to the testing platform. Make sure the data is in the correct format (like a CSV file).
Check whether the number supports RCS
The platform will verify the RCS activation status of the number through multiple methods, including network operator support query and device compatibility verification.
Classification results
Based on the detection results, the number data will be classified into two categories: those that support RCS and those that do not support RCS. Enterprises can export RCS-enabled numbers for mass messaging as needed.
How to use the Digital Planet screening and testing platform to conduct RCS activation testing?
The Digital Planet screening and testing platform is an efficient number testing tool that provides enterprises with full-process support for RCS opening testing. Here's how to use the platform:
Import data
Log in to the Digital Planet screening and testing platform and import the numbers to be tested in batches. Supports multiple file formats, such as CSV, Excel, etc.
One-click detection
Select RCS to activate the detection function, and the platform will automatically detect and filter out the numbers that support the RCS function.
Export results
After the detection is completed, users can export a list of numbers that support RCS as needed for subsequent RCS mass sending.
Real-time updates <br>The Digital Planet platform supports regular updates of test results to ensure that companies have the latest number status.
Tips for efficient use of RCS bulk sending
After completing the RCS activation test, how to efficiently perform RCS mass distribution is also an issue that enterprises need to pay attention to. Here are some practical tips:
Content diversity
Use the multimedia function of RCS to add pictures, videos, buttons and other elements to group messages to attract users' attention.
Send in groups
Based on customer interests, regions and other information, numbers are grouped for more targeted RCS mass messaging.
Sending time selection
Select periods of high customer activity to send RCS messages to increase open and interaction rates.
Monitoring effect
Through RCS message sending reports, we can analyze data such as reach rate and interaction rate to continuously optimize content and strategies.
Case sharing: Improving mass sending effect through RCS activation detection
An online education institution hopes to use RCS mass messaging to promote new courses, but because the number data is not filtered, the initial mass messaging effect is not ideal. By introducing the Digital Planet screening and testing platform for RCS opening testing, they achieved the following results:
Problem analysis
· The initial mass reach rate was only 40%.
· Information cannot accurately reach customers who support the RCS function, resulting in a waste of resources.
· Conversion rates are low and customer interaction is limited.
solution
1. Use the Digital Planet platform to perform RCS activation detection on the number data and eliminate numbers that do not support RCS.
2. Optimize RCS bulk content and add interactive buttons to facilitate customers to quickly understand course information.
3. Send messages in different time periods and select the time when customers are online for delivery.
Results display
· The mass reach rate increased to over 90%.
· Customer click-through rates increased by 45%.
· The conversion rate is significantly improved, and the cost of each mass delivery is reduced by 30%.
Summarize
RCS activation detection is the basic work to ensure the success of RCS mass distribution. By accurately screening numbers, companies can effectively increase reach rates, reduce costs, and improve conversion effects. The Digital Planet screening and testing platform provides reliable technical support for enterprises with its efficient testing capabilities and real-time data update functions. In the future, with the popularization of RCS technology, combined with scientific number detection and refined marketing strategies, companies will surely achieve greater success in digital marketing.
Digital Planet is the world's leading number screening platform, which combines global mobile phone number segment selection, number generation, duplication removal, comparison and other functions . It provides bulk number screening and detection services to global customers supporting 236 countries and currently supports more than 40 social media and applications such as:
The platform has multiple functions, including activation screening, active screening, interactive screening, gender screening, avatar screening, age screening, online screening, precise screening, duration screening, power-on screening, empty number screening, mobile device screening, etc.
The platform provides self-screening mode, generation screening mode, fine screening mode and customized mode to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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