How to do Web3 user filtering? Blockchain data filtering improves target customer

existIn the Web3 era, blockchain applications such as DeFi, NFT, GameFi, and DAO are booming and attracting a large number of global users. For companies that want to carry out Web3 marketing, it is crucial to accurately screen target users. Compared with traditional Internet users, the behavior of Web3 users is more decentralized. They do not rely on traditional social media, but prefer to use decentralized wallets and social platforms (Telegram, Discord) to interact. therefore,Traditional user screening methods areIt is not applicable in the Web3 environment and must be combined with blockchain data filtering to accurately target the target group..

preciseWeb3 user filtering can help:

1.Improve marketing accuracy: Avoid the waste of advertising resources and ensure that marketing content reaches those who are truly interestedWeb3 users.

2.Reduce low-quality users: Eliminate robots, airdrop parties, and short-term arbitrage users to improve user conversion rate.

3.Optimize community growth strategy: through analysisWeb3 users’ on-chain behavior to find the most active and valuable target users.

4.Reduce customer acquisition costs: Compared with traditional digital advertising, precise screening of target users can significantly reduce customer acquisition expenditures and increaseROI.

The core value of blockchain data filtering

Blockchain data is transparent and open, and real information can be screened out through transaction data, wallet interaction behavior and other information.Web3 users, filter out invalid data and improve marketing efficiency.

1. Filter out inactive or worthless users

·Many users may have registered blockchain wallets, butNot traded for a long time, this type of user is interested inWeb3 marketing value is lower.

·Through blockchain data filtering, you can filterUsers with active transaction records in the past three months, ensuring that the target group has a high market value.

2. Accurately match user categories to improve marketing effectiveness

·Web3 users can be classified based on their transaction behavior, for example:

oDeFi users: Frequent interaction with decentralized exchanges (DEX), such as Uniswap, PancakeSwap.

oNFT investors:PurchasedNFT may be active in markets such as OpenSea and Blur.

oGameFi players: Participated in chain game economic activities, such asAxie Infinity, StepN.

oDAO members: Active in decentralized autonomous organizations and holding governance tokens.

·Through blockchain data filtering, exclusive marketing strategies can be formulated for different users to improve conversion rates.

3. Eliminate “airdrop parties” and robot accounts

·existIn Web3 marketing, the goal of many users is simply toReceive airdrop rewards, and will not really participate in the project afterwards.

·These users are oftenshort term arbitrageur, they sell the tokens immediately after receiving the airdrop and will not hold or invest for a long time.

·Through blockchain data analysis, these can be filtered out"Short-term arbitrage account" ensures that marketing resources are invested in real target users.

How Digital Planet Number Screening Platform HelpsWeb3 marketing?

In order to help marketers accurately obtainWeb3 user data,Digital Planet Number Screening PlatformProvides a complete set of efficient data filtering solutions specifically forPrecision marketing in the Web3 industry.

1. Quickly filter mobile phone numbers of Web3 users

·Through on-chain data analysis, mobile phone numbers matching active addresses on the blockchain are screened out.

·Help companies directly reach potential customers and improve marketing conversion rates.

2. Efficient blockchain data filtering

·Remove low-activity, short-term arbitrage accounts, ensuring that the filteredWeb3 users are true long-term investors or participants.

·Smart matchingWeb3 User Identity,likeNFT investors, DeFi users, DAO members, etc., improve the accuracy of user portraits.

3. Real-time data updates to ensure screening accuracy

·The Web3 market is changing rapidly, and user transaction behavior is also constantly changing. Digital Planet Number Screening Platform is able toUpdate data in real time, ensuring that the filtered user information is always up to date.

How to use filtered data to accurately deliver ads?

Precise screeningAfter Web3 users, companies need to adopt effective marketing strategies to ensure that data is truly converted into high-quality users.

1. Targeted social media advertising

·Web3 users are mainly active inTwitter, Telegram, Reddit, DiscordWait on social media.

·The filtered data can be used to conductTargeted advertising, ensuring that ads reach users who are truly interested.

2. Combine with Web3 community marketing to improve user retention rate

·Invite target users to join through filtered user dataTelegram, Discord community, improve community interaction.

·passAMA (Ask Me Anything) event, community voting,NFT airdrops and other methods can improve user participation and loyalty.

3. Precision marketing through SMS and WhatsApp

·Traditional email marketingOpen rates are lower in the Web3 realm, butSMS andWhatsAppThe reach rate is higher.

·Enterprises can directly send mobile phone numbers obtained through the Digital Planet number screening platform to target users.NFT airdrop notification, token pre-sale information, exclusive offersetc. to improve conversion rate.

4. Combine with KOL promotion to enhance brand influence

·Web3 users have a high degree of trust in KOL (Key Opinion Leader).

·By filtering the data,Targeted invitationWeb3 users participate in KOL live broadcasts, AMA, and NFT airdrop activities, enhance brand influence and improve marketing conversion rate.

Analysis of successful cases: How can blockchain projects improve conversion rates with the help of precise screening?

Case1: Precision marketing of a certain NFT project

·The project hopes to passNFT airdropattract realNFT investors, not airdrop parties.

·passDigital Planet Number Screening Platform, filter out the past three monthsPurchasedNFT and still holdof active users.

·result:The NFT airdrop collection rate increased by 60%, and the community user retention rate increased by 40%.

Case2: DeFi platform improves user conversion rate

·certainDeFi platforms want to attract more active users and want to ensure that these users are long-term investors rather than short-term arbitrageurs.

·Through blockchain data filtering, short-term arbitrage accounts are eliminated, andConducted several times in the past six monthsDeFi trading users.

·Result: AdvertisementROI increased by 30%, and average user retention time increased by 50%.

Conclusion

existIn the Web3 industry, precise user screening is the key to successful marketing.Blockchain data filteringIt can eliminate low-quality users and accurately locate real users.Web3 users, improve marketing conversion rate. andDigital Planet Number Screening Platform, providing a complete user screening solution to help companies quickly obtain high-qualityWeb3 user data enables accurate customer acquisition.

digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:

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