Bulk text messaging in the United States occupies an important position in the telemarketing industry, but many companies and individuals often encounter problems such as low delivery rates, invalid numbers, and intercepted text messages when sending bulk text messages.The quality of the number determines the effect of mass messaging, therefore, before performing mass SMS sending to the United States, select the appropriate number source and send it viaNumber filterIt is crucial to improve SMS delivery rate and user conversion rate. This article will take an in-depth look at the sources of bulk SMS numbers in the United States and introduce how to useNumber generationandNumber filterTools to improve the accuracy of SMS marketing.
The main source of US bulk SMS numbers
In mass text messaging in the United States, the choice of sending number directly affects the success rate and marketing effect of the text message. Common number types include:
1. Short Code
The short code is A short number of 5-6 digits, usually used forMass text messaging, such as marketing activities, verification codes, notification SMS, etc.
✅advantage: High delivery rate, fast sending speed, suitable for large-scale marketing
❌shortcoming: The application fee is expensive and generally requires monthly payment $500-$1000 rental fee
2. Long Code
Long codes are standard 10-digit phone number, suitable for small-scale text messaging, such as customer service interactions, order notifications, etc.
✅advantage: Suitable for one-on-one communication, low cost
❌shortcoming: Operators have limits on the rate of long code text messages (usually per minute 1 item), not suitable for large-scale SMS group sending
3. Toll-Free Numbers
Toll-Free numbers starting with 800, 888, 877, etc. are suitable forCustomer support and business communications, can be used to receive voice and text messages at the same time.
✅advantage: Enhance brand trust, suitable for corporate SMS marketing
❌shortcoming: The review is strict, and some operators Toll-Free numbers have additional text messaging restrictions
4. New number obtained by number generation tool
For businesses that are new to the market, or businesses that need to screen a large number of valid numbers, you can useDigital planet number screening testGenerate appropriate US numbers to ensure number validity compliance.
How to ensure the legality and stability of your number
In mass text messaging in the United States, the legitimacy and stability of the number are crucial. Sending non-compliant text messages or using low-quality numbers may result in:
·SMS blocked: If the operator detects spam text messages, the sending number may be directly blocked.
·Number is blocked: Frequent sending of marketing text messages may trigger the operator's risk control, resulting in the number being blocked.
·legal risks:American TCPA regulations strictly require companies to obtain user consent before sending marketing text messages.
How to ensure that the number is compliant?
✅ Only send text messages to users who have agreed to receive text messages
✅ Avoid sending the same content frequently to avoid being marked as spam text messages
✅ PassNumber filter, eliminate high-risk numbers and ensure that the numbers sent meet the operator’s requirements
Methods for screening high-quality target numbers
In mass text messaging in the United States, accurately locating target users is the key to improving conversion rates. passNumber filterTools that can filter out high-quality numbers that are more suitable for marketing.
1. Filter active numbers
Active numbers refer to the most recent Numbers with call or text message records within 30 days,Avoid sending text messages to invalid numbers and reduce sending costs.
2. Filter target users by region
If your business covers specific areas, such as New York or California, you can filter active numbers in these areas to improve the accuracy of your marketing.
3. Filter by user attributes
Different user groups respond differently to SMS marketing.Digital planet number screening testSupports filtering users by age, gender, interests and other conditions to improve marketing targeting.
4. Eliminate high-risk numbers
Some numbers may have been blacklisted or belong to users with a high risk of complaints. useNumber screening toolThese numbers can be detected,Avoid text message delivery failures or complaints.
Advantages of Digital Planet Number Screening Test
useDigital planet number screening test, which can greatly improve the success rate of mass text messaging in the United States. Its main advantages include:
✅Accurately filter available numbers: Detect which numbers are still active in batches to avoid invalid numbers wasting SMS resources
✅Supports filtering by multiple conditions: Filter numbers by multiple dimensions such as region, age, gender, user activity, etc.
✅Prevent interception by operators: Eliminate high-risk numbers and reduce the possibility of text messages being intercepted
✅Generate high quality US numbers: For enterprises without number resources, you can useNumber generation tool, ensure that the obtained number meets the requirements of the US carrier
Case study:
A local American telemarketing company originally used low-quality numbers to send bulk text messages, but the delivery rate was less than 60%, and the complaint rate is relatively high.After the introduction of digital planet number screening test, the company only sends text messages to active numbers, and the delivery rate increases to 92%, user response rate increased by 18%.
How to improve the success rate of mass text messaging?
To ensure that text messages are delivered successfully and lead to higher conversion rates, here are some strategies you can adopt:
1. Select the appropriate sending number
Choose short code, long code or Toll-Free number and useNumber screening toolEnsure number quality.
2. Avoid operators blocking text messages
useSend numbers in rotation, avoid using a single number to send a large number of text messages to reduce the risk of being marked as spam.
3. Control sending frequency
It is recommended to send a maximum of 1-2 marketing text messages to avoid excessive harassment of users and affecting the brand image.
4. Monitor SMS data and optimize strategies
Regularly analyze the delivery rate, click-through rate and user response rate of text messages, adjust text message content and sending time, and improve the overall marketing effect.
Bulk text messaging in the United States starts with number screening
The success of mass text messaging in the United States depends not only on the content of the text message;Number quality and screening strategy. Choose the appropriate number source and combineNumber generationandNumber filterTools that can effectively improve SMS delivery rates, avoid operator interception, and maximize marketing conversion rates. For enterprises, accurate number screening can not only reduce cost waste, but also increase customer interaction rates and make SMS marketing more efficient!
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The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
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