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DoWhen promoting Telegram mass, marketers often have a question: how many Telegram mobile phone numbers are enough to prepare? If you have less preparation, the scope of mass distribution is limited, and the promotion effect is difficult to meet expectations; if you have more preparation, it may increase costs and waste valuable resources. So, how many Telegram mobile phone numbers are required for mass telegram posting? This article will share 3 practical steps to help you accurately calculate the number of mobile phone numbers required for mass telegram posting and improve marketing efficiency.
Before Telegram mass promotion, you need to clarify 3 core factors
In accurate calculationBefore sending the required mobile phone number on Telegram, we must first clarify three core factors: promotion scale, marketing goals and mobile phone number activity. These three factors will directly affect your demand for the number of Telegram mobile phone numbers when sending a Telegram mass.
Promotion scale refers to what you want to coverTotal number of Telegram users. The marketing goal is the specific effects you want to achieve through Telegram mass sending, such as how many clicks, replies, or how many order conversions you can achieve. The activity of mobile phone numbers directly determines the efficiency of mass sending. The higher the activity, the higher the value each mobile phone number can generate, and the number of mobile phone numbers required will also decrease accordingly.
Step 1: OKTelegram mass promotion scale, clarify the base number of mobile phone numbers
To calculate accuratelyThe Telegram mobile phone number required for mass telegram posting is the first thing to do is to determine the promotion scale. For example, suppose you plan to promote an online foreign language course through Telegram mass, with the target users in North America and expected to cover 10,000 users, then the basic amount of Telegram mobile phone number you need first is to meet the needs of at least 10,000 users.
Usually, onceTelegram mass activities, the users you can reach effective contact are approximately 60%-80% of your Telegram mobile number base. In other words, if the target group reaches 10,000 users, you need to prepare about 15,000 to 17,000 Telegram mobile phone numbers in advance to ensure that the group group can achieve the expected results.
Step 2: AnalysisTelegram mobile phone number activity, further optimize quantity demands
The activity of Telegram mobile phone numbers directly determines the efficiency of mass sending. Even if you have prepared enough mobile phone numbers, if the activity level is low, the mass sending effect will still not be ideal. Generally speaking, the activity of mobile phone numbers will directly affect the number of mobile phone numbers required.
At this time, you can use the digital planet number screening and detection platform to accurately analyzeThe activity level and usage of Telegram mobile phone numbers. Digital Planet can conduct comprehensive inspection of Telegram mobile phone numbers, including important data indicators such as activation status, recent activity level, and login frequency.
To give a practical case, an online financial service company in Europe is launchingBefore the Telegram mass posting, about 20,000 Telegram mobile numbers were prepared. However, after screening and testing of digital planet numbers, it was found that only 12,000 of these 20,000 Telegram mobile phone numbers have been active recently. The company readjusted its mass sending strategy based on the test results and added more active Telegram mobile phone numbers, and the final promotion effect was increased by more than 45%.
Therefore, inBefore Telegram mass posting, it is a very critical step to optimize the quantity and quality of mobile phone numbers through digital planet screening and detection.
Step 3: Reverse the promotion based on marketing goalsNumber of Telegram mobile phone numbers to achieve efficient delivery
SureAfter the scale of Telegram mass posting and mobile phone number activity, the next step is to reverse the number of Telegram mobile phone numbers required based on marketing goals. For example, your Telegram mass sending goal is to achieve 500 order conversions. Assuming that the general Telegram mass sending conversion rate is around 5%, you need to reach at least 10,000 precisely active users.
Combined with the mobile phone number activity mentioned above, if the effective reach rate is70%, the number of Telegram mobile phone numbers you actually need should reach about 14,000, so that you can achieve the expected target of 500 order conversions.
For example, a Canadian travel company has passedTelegram promotes travel route packages, and their marketing goal is to obtain 300 orders, with a conversion rate of about 4% based on previous experience. Through calculation, they need to reach at least 7,500 users, and combined with activity and effective reach rate, they ultimately need to prepare about 11,000 active Telegram mobile phone numbers. In the final actual promotion, they used the number library optimized after screening and detection of digital planet numbers, and successfully achieved the expected goal.
Analysis of the risk of insufficient or excessive number of Telegram mobile phone numbers
ifDuring the Telegram mass sending process, the following risks may occur:
lThe promotion coverage rate is insufficient and the number of users reaches a decrease, resulting in the conversion effect not meeting expectations.
lThe frequency of mass sending is too high, causing some users to be disgusted or their numbers are banned, reducing marketing effectiveness.
And the excess number of mobile phone numbers may lead to:
lDatabase management is more difficult and resource waste is serious.
lAdd additional costs, marketingROI has dropped significantly.
Therefore, accurate calculationThe number of Telegram mobile phone numbers has an important impact on the telegram mass sending effect and cost control.
Real case: The number of accurate mobile phone numbers increasesTelegram mass marketing ROI
Let’s share another real case from Australia. A local e-commerce company hopes to passTelegram mass sending increased the exposure of new products. In the early stage, they prepared 30,000 Telegram mobile phone numbers for mass promotion. However, because mobile phone number activity has not been screened, only about half of them are effective active users, marketing ROI has never met expectations.
Subsequently, the company used the Digital Planet Number Screening Detection Platform to re-screen activeTelegram mobile phone numbers were finally identified and about 17,000 highly active mobile phone numbers were promoted. After the adjustment, not only did the overall marketing cost be reduced, the mass conversion rate also increased from the original 3% to more than 8%, and the ROI was finally increased by more than 60%.
It can be seen that accurate calculation and optimizationThe number of Telegram mobile phone numbers is of great significance to improving the effectiveness of Telegram mass marketing.
promotePractical skills for the utilization efficiency of Telegram mobile phone number
In clearAfter the number of Telegram mobile phone numbers, further improving the utilization efficiency of mobile phone numbers can further improve the mass sending effect, including:
lRegular mobile phone number activity detection: Monthly through the Digital Planet PlatformTelegram mobile phone numbers conduct an activity analysis to eliminate inactive numbers in a timely manner and keep the number library efficient.
lRefine user classification and accurate push: Classify the activity level and user attributes of the mobile phone number to implement a more accurate and personalized mass sending strategy.
lAvoid too frequent mass-sending operations: Maintain reasonable frequency, such as weekly1-2 mass telegram messages to avoid excessive use of mobile phone numbers to reduce activity or ban.
How many Telegram mobile phone numbers are required for mass telegram posting? This is not a fixed number, but dynamic data accurately calculated based on promotion scale, marketing goals and mobile phone number activity. Through the above 3 steps, using the Digital Planet Number Screening and Detection Platform for accurate calculation and optimization can not only determine the appropriate number of mobile phone numbers, but also significantly improve the marketing effect of Telegram mass posting and avoid waste of resources.
I hope this article can help you prepare more scientificallyThe number of Telegram mobile phone numbers can achieve accurate and efficient delivery of Telegram mass posting, making your promotion activities truly worth the money.
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