In today's social media marketing,As one of the most popular instant messaging applications in the world, WhatsApp has become the main channel for communication between many companies and customers. However, when doing WhatsApp mass or marketing, it is not enough to have a large number of mobile phone numbers. How to ensure that the person behind these mobile phone numbers is a truly active target user is a challenge. Through analysisWhatsApp online statusandWhatsApp last time, you can more accurately judge the user's activity, and then optimize your marketing strategy and mass sending effect.
WhatsApp online status and the significance of last online time
existIn WhatsApp, each user's online status and last online time can provide important clues about the user's activity.WhatsApp online statusRefers to whether the user is using itWhatsApp app, usually displayed as "online" or "last online".WhatsApp last timeIt shows the last time the user used itAlthough the time of WhatsApp does not necessarily reflect the user's activeness every moment, it can still provide you with a roughly active time frame.
The importance of these two metrics is self-evident because they can help you filter out truly active users. Usually, users who are frequently online or recently online are more likely to participate in interactions, respond to messages or make purchases than users who have not been online for a long time. If you can optimize the target user group based on this data, then you will greatly improve marketing effectiveness during the mass distribution and promotion process.
How to passWhatsApp online status judges user activity
Through analysisWhatsApp online status, you can quickly understand whether a user is active. If the user's status is"Online" means that they are currently using WhatsApp, and these users are usually more likely to participate in activities. If you are conducting an emergency promotion or event push, select these "online" users to send mass messages to get a higher instant response rate.
To improveWhatsApp mass sending effect, You can add highly interactive elements to mass content, such as limited-time offers or Q&A interaction, which can inspireUsers with “online” status respond quickly. In this way, you can connect directly with active users and get their feedback in a timely manner.
How to passWhatsApp last time to launch the user activity
WhatsApp last timeAlthough not like"Online status" reflects user activity in real time, but it is still one of the key indicators to measure user activity. Generally speaking, if the user'sLast online timeIn the past week, the user is still highly active, especially in short-term marketing activities, which are very likely to become your potential customers.
For example, if you passWhatsApp mass postMarketing campaigns, you will find that those users who have recently launched generally have higher response rates. Those users who have been online for more than a few months may react slowly or even completely unresponsive. Therefore, large-scaleWhen sending WhatsApp mass, it is recommended to give priority to filtering out recently launched users, which can greatly improve your marketing conversion rate.
The role of digital planet number screening detection platform
Although through manual analysisWhatsApp online statusandLast online timeIt can help you roughly judge user activity, but when faced with a huge amount of data, this method seems not efficient enough. Fortunately, the Digital Planet Number Screening Detection Platform can play an important role in this process. It not only helps you filter out active onesWhatsApp mobile number, can also be based onOnline statusandLast online timeAccurately filter numbers in equal dimensions to ensure that the user list you end up with is the target user with high activity and participation.
For example, suppose you have10,000WhatsApp mobile number, filtering active users with traditional manual methods can be very time-consuming and ineffective. If you use the Digital Planet Platform, you can quickly filter out mobile phone numbers that have been recorded in recent days through data indicators such as online status and last online time, so as to make mass activities more accurate and avoid unnecessary waste of resources.
Through this efficient screening and detection, you can not only improve marketing effectiveness, but also find the most promising users in a shorter time. For example, a foreign trade company successfully screened out after using the Digital Planet Platform.80% of highly active users eventually achieved a conversion rate of more than 50%, greatly improving the effectiveness of their mass activities.
How to use itWhatsApp online status and last time to launch improve marketing effectiveness
If you want to passWhatsApp online statusandLast online timeTo improve mass broadcasting effect, the following strategies can be adopted:
Accurate mass sending: filtered outUsers who are "online" or have recently been online, you can send promotional information to them at the most appropriate time to get higher interaction rates.
Set up interactive topics: Send interactive messages to users who have been active recently, such as Q&A, promotional activities or user surveys, to improve user participation.
Dynamically adjust the mass sending strategy: Adjust the frequency and content of mass sending according to the user's online status and online time. For example, for those users who have not been online for a long time, they can regain their attention through personalized information or warm reminders.
Case analysis: Improved through online status and last online timeWhatsApp mass conversion rate
Let's look at a practical case, a certain American fitness brand is in progressWhen WhatsApp is mass-spread, the initial conversion rate has been low. The company decided to pass the analysisWhatsApp online statusandLast online time, to finely filter target users. They used the Digital Planet platform to screen out numbers that have been recorded online in the past week as a mass target. After adjustment, the response rate and interaction rate of mass sending have been greatly improved, and the conversion rate has been greatly improved.3% rose to 9%. This shows that through precise analysis and screeningWhatsApp online statusandLast online time, can effectively improve mass sending effect and user participation.
Accurate screening to improve mass marketing effectiveness
existWhatsApp mass marketingThrough analysisWhatsApp online statusandLast online time, you can filter out active target users more effectively and avoid wasting unnecessary resources. At the same time, combined with the efficient screening function of the Digital Planet platform, you can quickly find the most promising user group, thereby improving the accuracy and effectiveness of marketing. If you want toWhatsApp mass marketing is more successful, and paying attention to users’ online status and launch time is undoubtedly a direction worth investing in.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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