Sign Up
Mobile phone model detectionIt is no longer a feature that only technical teams will pay attention to, but is directly affectedGlobal Precision MarketingKey elements of click-through rate and conversion rate. Different phone models mean different loading capabilities, usage habits and response speeds. If the creative, landing page content or even the jump path is not adapted to the phone model, it is easy to appearCommon problems such as "clicked but not moved", "open too slowly", "jump failed", etc., clicked but converted but not.
If you want to improve effective conversion after click, you cannot just optimize the content, but also do it from the placement portal."Hardware adaptation". andMobile phone model detection, is the first step in this process.
Why are click-through rates high but conversion rates low? The problem may be due to the mismatch of the phone model
Many people are doing itGlobal Precision MarketingI found a common problem: the click-through rate of the ad is not bad, which means the content is attractive, but the conversion effect after clicking is not good. This problem is often not because the content is not good enough, but because the device compatibility and slow page loading lead to user churn.
For example, you made a high-definition horizontal poster, suitable forThe iPhone 14 Pro has no problem with the HD screen. But when a user using an Android device in 2016 clicks on the advertisement, the image loads too slowly or is misplaced, and the user can't wait for a minute, so he directly closes the page.
andMobile phone model detectionIt can help you identify this type of device in advance before serving, and provide different versions of pages or creatives in a targeted manner to reduce bounces and improve the experience.
Digital Planet Number Screening and Detection Platform Make Mobile Phone Model Identification Efficient and Available
Traditional user portrait construction is often ignored"Equipment layer", because many people think that mobile phone numbers are just means of communication and have nothing to do with the device. But in the digital planet number screening and detection platform, mobile phone numbers are the bridge between user behavior and device capabilities.
Just upload the list of mobile phone numbers, the platform can quickly detect the mobile phone model, system version, usage frequency and other data behind each number, and can be based on the device brand (such asDifferent user groups are selected from dimensions such as iPhone, Samsung, Oppo, operating system versions (such as iOS 17, Android 11).
For example, someone works in education in BrazilSaaS's overseas entrepreneur found through platform inspection that 30% of his old users used low-end Android models. Previously, these users opened pages with videos with extremely high bounce rate. After optimization, low-end device users are directed to light pages, and the click conversion rate has increased from 1.7% to 4.3%.
How does mobile phone model detection help you optimize user paths at each step?
After the user clicks on the ad, the real conversion path has just begun. From clicking on the material to load the landing page, from staying on the page to registering and filling in, if you fail to match the user's device at each step, you may lose a transaction.
You can start from these aspects:
Floor-standing page design matching model
Full video can be presented after identifying high-end devices+Scroll the page; if you identify low-end devices, jump to the simple version of the static page to reduce loading time.
Content expression varies by device
iPhone users are suitable for card-style module display, while Android users are suitable for clear buttons and clear structure typesetting.
Lightweight page code structure
The pages of users of old models of equipment should reduce the number of scripts and compress the image size to avoid jumping out due to lag.
There are differences in jump logic settings
High-end equipment can be directly guided to downloadApps may introduce WeChat functions, while low-end devices will give priority to displaying H5 content to avoid being intercepted in the middle or the system does not support it.
Although these methods are small, each step reduces the possibility of conversion loss. for realGlobal Precision MarketingNot sure"One page wins the world", but relying on "multiple pages to adapt to different people".
Case: Use mobile phone models to distinguish them, and click conversion to improve ads70%
A promotion of fitness for European and American marketsThe App team encountered a bottleneck during the delivery process: iOS users have high click conversions, and Android users have extremely low installation rates after clicking. The team thought it was an Android user who was not interested in the content, and later passedDigital Planet Number Screening and Detection PlatformAfter testing, it was found that most of these Android users came from old models of devices, and the system version was too low, resulting inThe app is not compatible.
After adjusting the strategy, the team changed the content served by this user to a web version training plan and provided a mini program experience portal. After optimization, this group of user groups that were almost impossible to convert has brought aboutThe conversion rate of 70% has increased, and user satisfaction has also increased significantly.
The mobile phone model is not a technical problem, it is a conversion entrance
existGlobal Precision MarketingIf you only focus on which country the user comes from, what language he speaks, and what keywords he searched for, then you just understand it"Who is he?" but only when you know what equipment he is "using" can you really decide "what to show him."
Mobile phone model detectionIt’s like understanding the user’s threshold settings in advance. With it, you can judge how to step in. The Digital Planet Number Screening and Detection Platform makes this matter simple, fast and executable, helping you quickly find those among a large number of users."You can go to the end after you order."
Improve click conversion rate, starting with identifying users’ devices. If you want the advertisement to be not just clicked, but accepted, used, and liked, then what you need is not only good content, but also an understanding of device behavior. And the mobile phone model data is the visible beginning.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the user name when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
数҈字҈星҈球҈͏
