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Mobile phone model detectionIt is no longer a function that the technical team only pays attention to, but directly affectsGlobal precision marketingKey elements of click-through and conversion rates. Different mobile phone models mean different loading capabilities, usage habits and response speeds. If the advertising materials, landing page content and even jump paths are not adapted according to the mobile phone model, it will easily occur.Common problems such as "cannot click", "opening too slowly", "jump failure", etc. are clicked but not converted.
If you want to improve the effective conversion after clicks, you can’t just optimize the content, but also do it from the entry point of delivery."Hardware adaptation". andMobile phone model detection, is the first step in this process.
Why is the click-through rate high but the conversion rate low? The problem may be that the phone model does not match
many people are doing itGlobal precision marketingI discovered a common problem: the click-through rate of ads is pretty good, indicating that the content is attractive, but the conversion effect after clicking is not good. This problem is often not because the content is not good enough, but because of poor device compatibility and slow page loading, which leads to user loss.
For example, if you make a high-definition horizontal poster, adapt it toThere’s nothing wrong with the iPhone 14 Pro’s HD screen. But when a user using an Android device from 2016 clicks on an ad, the image loads too slowly or is misplaced, and the user cannot wait for more than a minute and simply closes the page.
andMobile phone model detectionIt can help you identify such device types in advance before placing them, and provide different versions of pages or creatives in a targeted manner to reduce bounces and improve the experience.
Digital Planet number screening and detection platform makes mobile phone model identification efficient and usable
Traditional user portrait construction often ignores"Device layer", because many people think that mobile phone numbers are just a means of communication and have nothing to do with devices. But in the Digital Planet number screening and detection platform, mobile phone numbers are the bridge between user behavior and device capabilities.
Just upload a list of mobile phone numbers, and the platform can quickly detect the mobile phone model, system version, frequency of use and other data behind each number, and can also detect data based on the device brand (such asScreen out different user groups based on dimensions such as iPhone, Samsung, Oppo) and operating system version (such as iOS 17, Android 11).
For example, a person working in education in BrazilA SaaS overseas entrepreneur found through platform testing that 30% of his old users were using low-end Android models. Previously, these users had a very high bounce rate when opening pages containing videos. After optimization, low-end device users were directed to light pages, and the click conversion rate increased from 1.7% to 4.3%.
How does mobile phone model detection help you optimize every step of the user path?
After the user clicks on the ad, the real conversion path has just begun. From clicking on the material to loading the landing page, from staying on the page to filling in the registration, if each step does not match the user's device, you may lose a transaction.
You can start from these aspects:
Landing page design matching model
Recognizes high-end devices and renders complete videos+ Scroll the page; identify low-end devices and jump to a simple version of the static page to reduce loading time.
Content representation varies by device
iPhone users are suitable for card-style module display, and Android users are suitable for layout with clear buttons and clear structure.
Lightweight page code structure
Pages for users of older device models should reduce the number of scripts and compress image sizes to avoid bounces caused by lags.
There are differences in jump logic settings
High-end devices can directly boot and downloadThe App may introduce WeChat functions, and low-end devices will give priority to display H5 content to avoid being intercepted midway or not supported by the system.
Although these methods are small, each step reduces the possibility of conversion loss. for realGlobal precision marketingNot by"One page conquers the world", but relies on "multiple pages to adapt to different people".
Case: Using mobile phone models to differentiate, advertising click conversions are improved70%
A company that promotes fitness to the European and American marketsThe App team encountered a bottleneck during the launch process: iOS users’ click-to-conversion rate was high, while Android users’ click-to-install rate was extremely low. The team thought that Android users were not interested in the content, and later passedDigital Planet Number Screening and Detection PlatformAfter testing, it was discovered that most of these Android users came from old model devices and the system version was too low, resulting inThe app is not compatible.
After adjusting the strategy, the team changed this part of the user content into a web version of the training plan and provided a mini-program experience entrance. After optimization, this group of users who were almost impossible to convert actually brought nearlyThe conversion rate increased by 70%, and user satisfaction also increased significantly.
The mobile phone model is not a technical issue, it is the entrance to conversion
existGlobal precision marketing, if you only focus on which country the user comes from, what language they speak, and what keywords they search for, then you only understand"Who is he"; but only if you know what device he is "using" can you really decide "what to show him".
Mobile phone model detectionIt's like understanding the user's threshold setting in advance. With it, you can judge how to move forward. The Digital Planet number screening and detection platform makes this simple, fast and executable, helping you quickly find those among a large number of users.A person who "can follow through after a certain point".
Improving the click conversion rate starts with identifying the user's device. If you want your ads not just to be clicked, but to be accepted, used, and liked, then you need not only good content, but also an understanding of device behavior. The mobile phone model data is the visible beginning.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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