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Cross-border number screening is the first step that all overseas companies must handle before reaching users. Whether it is sending text messages,WhatsApp group messaging, or social platform advertising diversion, only when the number data is accurate can it be possible to obtain high clicks, high replies and high conversions. The reason why many companies “issued the numbers means they didn’t” is because they did not conduct a truly effective cross-border number screening.
Why must cross-border number screening take precedence over cleaning?
Many people are used to cleaning the data first and then filtering the numbers, but in cross-border scenarios, the reverse process is more scientific. Cross-border number screening is not just a format check;true state,Online status,Whether it is a virtual number or an empty numberDetection of equal dimensions. If you clean first and then filter, the previous cleaning may be in vain and the data will still be unqualified.
For example, a brand is preparing to conduct a large-scale SMS campaign in Southeast Asia, and the team has nearly200,000 mobile phone numbers. The traditional method is to use Excel to remove duplicates, unify the format and then upload it directly to the SMS platform. The result is that the actual delivery rate is less than 40% and the failure rate is as high as 60%. Later, they ran a round of testing in advance through the Digital Planet Number Screening and Testing Platform and found that more than half of them were empty and invalid numbers. If it is not screened first, it is a pure waste to put it directly.
Key steps in the cross-border number screening process
A standard cross-border number screening process generally includes the following key steps:
The first step is to import the data. No matter the data comes fromThe CRM system, official website forms, and third-party collections are first organized into a standard format (with country code) and imported into the testing platform.
The second step is to check the number status. The Digital Planet number screening and detection platform supports automatic identification of multi-country number formats and quickly determines whether the number is online and in normal use.
The third step is abnormal screening. The platform will automatically recognizeEmpty number,Invalid number,Risk number segmentand other types, and generate clear detection reports.
The final step is to export the available numbers. Only the remaining available data after filtering is suitable forGlobal SMS bulk sendingorCross-border advertising targeting.
Cross-border number screening is applicable in multiple scenarios
Whether it isB2C e-commerce,Go to seaApp operation,stillOverseas local promotion agent management, cross-border number screening has actual business value. For example, a cross-border logisticsSaaS companies send system notification text messages to Middle Eastern users every month. In the early days, they relied on manual cleaning, and the failure rate remained high. After switching to the Digital Planet number screening and detection platform, the average delivery rate increased from about 50% to more than 90%. And the detection data can be synchronized back to their CRM system, providing more stable underlying data support for subsequent message reach.
Another typical case is a consulting agency that specializes in overseas education services. They collected a large amount of lead data from Southeast Asia and Africa through social media advertising. The team used the Digital Planet platform to screen out nearly40% of fake and empty accounts were used for social media operations, and the follow-up WhatsApp group message open rate soared from 12% to 28%.Behind efficient screening is the maximization of user reach opportunities.
Compilation of frequently asked questions and practical tips
When doing cross-border number screening, many companies will encounter problems such as inconsistent formats, missing country codes, and mixed duplicate numbers. Practical suggestions are as follows:
First, before importing, try to unify all number fields asThe standard format of "country code + mobile phone number" (such as +44XXXXXXXX). This will greatly improve detection efficiency.
Secondly, if the data sources come from multiple countries, it is recommended to import them by country classification to facilitate the use of different delivery strategies for different markets. For example, the Latin American market has a high number repetition rate and many false numbers, so the screening granularity should be finer. In the Middle East market, the empty number rate is low but the cost is high. Prioritizing active number segments is the key.
Finally, the filtering results should not be exported for use all at once, but should be based on the characteristics of the delivery platform (SMS,WhatsApp, Facebook) will be split twice and used in different channels. This approach maximizes ROI.
The practical value of the Digital Planet platform in the screening process
The reason why the Digital Planet number screening and detection platform is suitable for cross-border use is that it is designed for a multi-national, multi-lingual, and multi-format environment. The system supports batch number import, can detect hundreds of thousands of data within a few minutes, and output detailed status according to different countries and operator rules.
More importantly, the platform supports unified output of field structures. Enterprises canFields such as "Country", "Number", "Status", and "Available Identification" are directly connected to the SMS system or social message delivery system to complete the closed loop from detection to contact. This is especially suitable for medium and large overseas companies with technical teams or automated operation systems.
Reasonable screening is the first step to successful cross-border advertising
Many companies are confused by the failure of cross-border reach, but the essence is the lack of basic management of number data. Cross-border number screening is not"Optional" is the data infrastructure that runs throughout the entire overseas launch life cycle. Without it, subsequent channel placement, content optimization, and conversion tracking can only rely on guesswork.
Real data operators will run through the number screening process before each delivery, and then design differentiated delivery strategies based on the screening results. Avoiding risks starting from the data source is the best solution for cost control and conversion improvement.
If you are doing cross-border text messaging, social media traffic, or overseas user remarketing, you might as well incorporate the Digital Planet number screening and detection platform into your daily process. The investment is not big, but the improvement is considerable, and every user contact you make will be based on evidence, and you will no longer invest blindly.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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