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Cross-border number screening is the first step that all overseas companies must handle before reaching users. Whether it is sending text messages,WhatsApp message mass sending is also a social platform advertising diversion. Only when the number data is accurate can you get high clicks, high replies and high conversions. The reason why many companies "issued is equivalent to not issuing it" is that they have not done a truly effective cross-border number screening.
Why must cross-border number screening be given priority over cleaning?
Many people are accustomed to cleaning data first and then filtering numbers, but in cross-border scenarios, the reverse process is more scientific. Cross-border number filtering is not only a format check, but also a numberReal status,On the Internet,Is it a virtual or empty numberDetection of equal dimensions. If you clean first and then filter, the previous cleaning may be in vain and the data will still be unqualified.
For example, a certain brand is preparing to conduct a large-scale text message event in Southeast Asia, and the team is close to it.200,000 mobile phone numbers. The traditional method is to use Excel to deduplicate and upload it directly to the SMS platform after a unified format. The result is that the actual delivery rate is less than 40%, and the failure rate is as high as 60%. Later, they ran a round of inspections through the Digital Planet Number Screening Inspection Platform in advance and found that more than half of them were empty numbers and invalid numbers. If you don’t filter first, it is a pure waste to directly place it.
Key steps in cross-border number screening process
A set of standard cross-border number screening processes generally include the following key steps:
The first step is to import the data. Regardless of the dataCRM system, official website forms, third-party collection, first sorted into standard format (with national code) and imported into the testing platform.
The second step is number status detection. The digital planet number screening and detection platform supports automatic identification of multi-country number formats, and quickly determines whether the number is on the Internet and is in normal use.
The third step is abnormal screening. The platform will automatically recognize itEmpty number,Invalid number,Risk segmentand generate clear detection reports.
The last step is to export the available numbers. The remaining available data after filtering is suitable for useGlobal SMS MassageorCross-border advertising targeting.
Cross-border number filtering is applicable in multiple scenarios
Whether it isB2C e-commerce,Go to seaApp operation,stillOverseas local promotion agency management, cross-border number screening has actual business value. For example, a cross-border logisticsSaaS companies have to send system notification text messages to Middle Eastern users every month. In the early days, they relied on manual cleaning, and the failure rate remained high. After switching to the Digital Planet Number Screening and Detection Platform, the average delivery rate increased from about 50% to more than 90%. In addition, the detection data can also be synchronized back to their CRM system, providing more stable underlying data support for subsequent message access.
Another typical case is a consulting agency specializing in education overseas services. They collected a large amount of clue data from Southeast Asia and Africa through social media advertisements. The team used the Digital Planet Platform to sift off the nearestSocial media operations will only be carried out after 40% of fake and empty numbers, and the subsequent WhatsApp mass opening rate soared from 12% to 28%.Behind efficient screening is the maximization of user access opportunities.
Frequently Asked Questions and Practical Skills
When screening cross-border number, many companies will encounter problems such as inconsistent formats, missing national codes, and mixed duplicate numbers. The practical suggestions are as follows:
First, before importing, try to unify all number fields intoThe standard format of "national code + mobile phone number" (such as +44XXXXXXXX). This will greatly improve the detection efficiency.
Secondly, if the data source comes from multiple countries, it is recommended to import it by country to facilitate the use of different delivery strategies for different markets. For example, the number repetition rate and false numbers in the Latin American market should be more detailed in the screening size. The Middle East market has low empty rate but high cost, so it is key to prioritizing active number segments.
Finally, the filter results should not be exported and used at one time, but should be based on the characteristics of the delivery platform (SMS,WhatsApp and Facebook) perform secondary splits and are used on different channels respectively. This approach maximizes ROI.
The practical value of digital planet platform in the screening process
The reason why the digital planet number screening and detection platform is suitable for cross-border use is because it is designed for multi-national, multi-lingual, and multi-format environments. The system supports batch number import, which can detect hundreds of thousands of data within a few minutes, and output detailed status according to the rules of different countries and operators.
More importantly, the platform supports unified output of field structure. Enterprises canFields such as "Country", "Number", "Status", "Available Identification" are directly connected to the SMS system or the social message delivery system to complete the closed loop from detection to reach. This is especially suitable for medium and large overseas enterprises with technical teams or automated operation systems.
Reasonable screening is the first step in success in cross-border delivery
Many companies are confused about the failure of cross-border access, but the essence is that they lack basic management of number data. Cross-border number filtering is not"Optional", but a data infrastructure that runs throughout the entire overseas delivery life cycle. Without it, subsequent channel delivery, content optimization, and conversion tracking can only be guessed.
A true data operator will first go through the number screening process before each delivery, and then design a differentiated delivery strategy based on the screening results. Starting from the data source to avoid risks is the optimal solution for cost control and conversion improvement.
If you are doing cross-border text messages, social media traffic or overseas user remarketing, you might as well include the Digital Planet Number Screening and Detection Platform in your daily process. The investment is not large, the improvement is considerable, and every user's reach has evidence and no longer blindly invest.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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