Sign Up
Cross-border number screening is the core operation to reduce delivery costs and improve conversion efficiency. However, when many companies are actually operating, they focus on the price of the sending platform, delivery channel or SMS service provider selection, and ignore the quality of the data source itself. In fact, no matter how advanced the sending platform is, it cannot make up for the waste of resources caused by invalid data. If you really want to reduce costs, you mustCross-border number filteringstart.
The hidden cost behind the sending failure
Send a group message worldwide orAmong the projects that WhatsApp batches, a problem often occurs: a large number of text messages show "send failed" or "not delivered", and even the channel is restricted in a short period of time and the account is blocked. What's the problem? It’s not that the content is not well written, it’s that the platform price is not low enough, but that there is something wrong with the number itself.
A batch of unscreened cross-border numbers, usually includingEmpty number, shutdown number, wrong format number, virtual number, duplicate numberwait. These numbers look like real users, but in fact they have no value for delivery. If the company continues to place these numbers, it will not only waste resources, but also reduce the account reputation, resulting in the channel being risk-controlled.
A cross-border insurance company once conducted user notification promotion in Latin America, and will directly200,000 numbers were pushed to the SMS platform, and the final sending success rate was less than 45%. Later they introducedDigital Planet Number Screening and Detection PlatformPerform data preprocessing, eliminate more thanAfter 60,000 unavailable numbers were released again, the success rate immediately increased to 85%, and the overall delivery cost decreased by more than 30%.
Correct way to open cross-border number filtering
Many companies still have a sense of cross-border number screeningOn "unified format" or "batch deduplication", but truly effective screening must focus on three levels: structural specification, status detection, and delivery matching.
Structural specifications mainly solve the problem of national coding and format uniformity. For exampleUS numbers starting with +1 and British numbers starting with +44 may exist in various forms in different databases, and must be imported into the filtering platform in a unified standard format.
Status detection is the most critical step. passDigital Planet Number Screening and Detection Platform, enterprises can quickly identify whether each number is on the Internet, whether it is an active number segment, whether there is a ban or abnormal history. This level of judgment will directly determine whether the text message can be delivered.
Delivery matching means using the filter results for specific delivery platforms, such as SMS gateway,WhatsApp API, advertising remarketing system. Enterprises can flexibly export based on the detection result field to ensure that only "sendable numbers" are pushed to the back-end system, and avoid invalid data pollution from the source to deliver the delivery plan.
The sending platform is not a decisionThe only variable of ROI
Many operators will simply compare the platform fees when carrying out cross-border SMS projects, hopingThe ultimate cost-effectiveness of "1 cent, 1 piece". However, ignoring the price comparison behavior of number quality often leads to excessive investment.
For example, a certain Southeast Asian overseas application used to use the lowest-priced SMS channel to perform activate delivery, and sent it at one timeThere were 100,000 items, and the ultimate number of active users increased by less than 200. Later they usedDigital Planet PlatformAfter filtering out real active users, send them onlyThere are 50,000 items, but the number of users has increased by more than 800.
This shows:Cross-border number filteringIt can help you lock in the target user group and avoid misinvestment of resources, rather than relying solely on reducing the sending cost.ROI improvement. Only when the sending object is accurate can higher conversions and returns be obtained.
Compound interest effect caused by data screening
One-time screening can not only improve the delivery effect, but also establish a long-term user operation system. Through the filtered data, it can be managed in groups by country, region, and number status to build a differentiated reach model.
For example, use high-active numbers for the first round of message push, second-active numbers for low-cost channel testing, and inactive or abnormal numbers will be transferred to the recycling or verification process. This strategyCross-border SMS Marketing,WhatsApp RemarketingIt has been widely used in other scenarios.
Digital Planet Platform empowers the screening process
The Digital Planet Number Screening and Detection Platform supports automatic identification of number formats in multiple countries around the world, and has a built-in efficient screening engine, which can complete 100,000-level data processing within a few minutes. The platform also supports custom export fields and automatic classification of filter tags, which are adapted to various SMS platforms and social delivery systems.
For most companies, there is no need to add a technical team. You only need to upload data and select the target country to complete the entire process from detection to export in one click. The platform can also accumulate enterprise historical inspection records for a long time, making it easier to call data at any time and build an enterprise's own international number asset library.
Reduce costs, start with screening, not by saving money to text messages
Cross-border number screening is not just a preprocessing step, it determines the success rate of the entire reach chain. Especially under the premise of tight budgets and limited resources, we should focus on screening to ensure that every sending can generate value.
If you are still sending large quantities of unfiltered cross-border text messages through low-priced platforms, you might as well change your thinking: spending a few minutes to do an efficient number detection may bring greater benefits than saving a few points of text messages.
Why not give it a tryDigital Planet Number Screening and Detection Platform, let users who can truly receive text messages and messages become the only target you serve.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the user name when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is the Planet Officer
数҈字҈星҈球҈͏
