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Cross-border number screening is a core operation to reduce delivery costs and improve conversion efficiency. However, when actually operating, many companies focus on the price of the sending platform, delivery channel or SMS service provider selection, while ignoring the quality of the data source itself. In fact, no matter how advanced the sending platform is, it cannot make up for the waste of resources caused by invalid data. If you really want to reduce costs, you must start withCross-border number screeningstart.
The hidden costs behind delivery failure
Send bulk SMS globally orA problem often occurs in WhatsApp batch contact projects: the status of a large number of text messages shows "failed to send" or "not delivered", and the channel is even limited in a short period of time and the account is blocked. What's the problem? It’s not that the content is not written well enough, or that the platform price is not low enough, but that there is something wrong with the number itself.
A batch of unscreened cross-border numbers, usually containingEmpty number, outage number, format error number, virtual number, duplicate numberwait. These numbers look like real users, but actually have no advertising value at all. If the company continues to focus on these numbers, it will not only waste resources, but also reduce the credibility of the account, leading to risk control of the channel.
A cross-border insurance company once promoted user notifications in Latin America. In the early stage, it directly200,000 numbers were pushed to the SMS platform, but the final delivery success rate was less than 45%. Later they introducedDigital Planet Number Screening and Detection PlatformPerform data preprocessing to eliminate more thanAfter 60,000 unavailable numbers were released again, the success rate immediately increased to 85%, and the overall delivery cost dropped by more than 30%.
The correct way to open cross-border number screening
Many companies still have limited understanding of cross-border number screening."Format unification" or "batch deduplication", but truly effective screening must pay attention to three levels at the same time: structural specification, status detection, and delivery matching.
Structural specifications mainly solve the problem of national coding and format unification. For exampleAmerican numbers starting with +1 and British numbers starting with +44 may exist in various forms in different databases, and they must be imported into the screening platform in a unified standard format.
Status detection is the most critical step. passDigital Planet Number Screening and Detection Platform, enterprises can quickly identify whether each number is online, whether it is an active number range, and whether there is a ban or abnormal history. Judgment at this level will directly determine whether the text message can be delivered.
Delivery matching applies the filtering results to specific delivery platforms, such as SMS gateways,WhatsApp API, ad remarketing system. Enterprises can flexibly export based on the test result fields to ensure that only "sendable numbers" are pushed to the back-end system, avoiding invalid data from contaminating the delivery plan from the source.
Sending platform is not the decisionThe only variable for ROI
When many operators implement cross-border SMS projects, they will blindly compare platform fees and expect"One penny per piece" is the ultimate cost-effectiveness. However, price comparison behavior that ignores the quality of numbers often results in investment that outweighs the gain.
For example, a Southeast Asian overseas application uses the lowest price SMS channel for promotion and sends it all at once.100,000 items, but the final number of active users increased by less than 200. Later they usedDigital Planet PlatformFilter out real active users before sending, and only send50,000 items, but the number of users increased by more than 800.
This means:Cross-border number screeningIt can help you lock in the target user group and avoid misallocation of resources, rather than just reducing the sending cost.ROI increases. Only when the target of sending is accurate can it be possible to obtain higher conversions and returns.
The compound interest effect brought about by data screening
One-time screening can not only improve the effect of one-time delivery, but also establish a long-term user operation system. Through the filtered data, it can be grouped and managed by country, region, and number status to build a differentiated reach model.
For example, highly active numbers are used for the first round of message push, less active numbers are used for low-cost channel testing, and inactive or abnormal numbers are transferred to the recycling or verification process. This strategy isCross-border SMS marketing,WhatsApp remarketingIt is widely used in scenarios such as
Digital Planet Platform empowers the screening process
The Digital Planet number screening and detection platform supports automatic recognition of number formats in many countries around the world, and has a built-in efficient screening engine that can complete 100,000-level data processing within minutes. The platform also supports customization of export fields and automatic classification of filter tags, adapting to various SMS platforms and social delivery systems.
For most companies, there is no need to add a technical team. They only need to upload data, select the target country, and the entire process from detection to export can be completed with one click. The platform can also accumulate historical detection records of enterprises over a long period of time, making it easy to call data at any time and build an enterprise's own international number asset library.
Reduce costs, start with screening, not start with saving money on texting
Cross-border number screening is not just a pre-processing step, it determines the success rate of the entire reach chain. Especially under the premise of tight budget and limited resources, we should focus on screening to ensure that every send can generate value.
If you are still sending a large number of unfiltered cross-border text messages through low-cost platforms, you might as well think differently: spending a few minutes to do an efficient number detection may bring greater benefits than saving a few cents on text messages.
May as well tryDigital Planet Number Screening and Detection Platform, so that users who can really receive text messages and messages become the only targets you target.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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