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Cross-border number screening seems to be just a data preprocessing action, but in fact it has a direct impact on the overall delivery effect. Especially when making overseas text messages,In the links such as WhatsApp reach or Facebook advertising conversion, number quality is the underlying decisive factor. Without this step of filtering, all subsequent operations are based on instability. True overseas companies have adopted cross-border number screening as part of the standard process.
What affects the effect“High Quality Numbers”
Many people mistakenly think that as long as the number is real and the format is correct, it is considered qualified. But in practical applications, this is far from enough. A high-quality number usually must also meet the following conditions: it must be in the network state, not a virtual number, have recently had active communication activities, and can truly receive information in the target country.
For example, a company that provides cross-border payment services has a large number of users registered in the Latin American market, but the delivery rate of SMS notifications is lower than that of60%. After testing, it was found that a large number of numbers belonged to the inactive or temporary registration number segment. They passedDigital Planet Number Screening and Detection PlatformReprocess the database, eliminate invalid and risk numbers, and after sending again, the SMS delivery rate will be increased to89%. The end-user activation conversion rate also increased from 3.2% to 7.5%.
This meansCross-border number filteringIn essence, it is laying the foundation for subsequent transformation. If the front-end data quality is not up to standard, no matter how much back-end optimization is, users will not be able to receive it, and there is no way to talk about conversion.
Do different countries need separate screening strategies
The answer is yes. The communication environments in different countries vary greatly and the number rules are inconsistent. If a set of standards is used for global screening, the effect will definitely be discounted. For example, the proportion of virtual numbers in Indian numbers is high, the problem of repeated registration of Philippine numbers is serious, while European numbers are more sensitive to formats.
On the Digital Planet platform, enterprises can choose different filtering models based on their country or region. For example, for the Middle East market, the platform will give priority to detecting the matching of the number with the operator; while for the African market, the proportion of false numbers and empty numbers will be identified.
This differentiated screening not only improves the detection accuracy, but also greatly improves the stability of subsequent reach. This is for cross-border advertisers,The operation of B2C platforms and overseas apps is particularly important.
How to distinguish between valid and exceptional numbers on the digital planet platform
In terms of technical implementation,Digital Planet Number Screening and Detection PlatformIt has built-in local operator detection interfaces and multi-dimensional algorithm judgment logic in dozens of countries. The platform can quickly determine whether each number can receive text messages, whether it has been used for abnormal activities, and whether it is a frequent repetition of paragraphs.
The results after the test will beThe status of "valid number", "empty number", "deactivate number", "high risk number" and other status are returned, and fields such as country, operator, format verification status are also attached to facilitate enterprises to further screen based on actual delivery goals.
This precise classification provides enterprises with extremely high data transparency. Not justThe vague judgment of "whether this number can be used" can clearly know "what type of reach can be used and which channel is safer to invest in."
How many steps are there between screening and conversion?
Many companies think that after filtering numbers, the data will be"Clean", you can place it directly. However, to achieve transformation and improvement, we must further stratify the screening results. For example, use "highly active and valid number" for the first round of important notifications, use "second-active but compliant number" for preferential marketing, and push "suspected invalid or pending verification number" into the secondary recycling pool.
The advantage of this is that resource utilization is more efficient, and it also protects the security of channels and accounts. The Digital Planet Platform supports exporting different data lists based on the filter label, helping enterprises to use filter results more flexibly and create aCross-border number filtering→Tag management →Precise deliveryclosed loop.
The clearer the logic of enterprise screening, the more direction it will be.
A certain overseas e-commerce platform has posted SMS activities in many European countries at the same time. They subdivided the screening results into three levels and matched different SMS content and sending time periods. The results show that the conversion rate of the first number has reached12.4%, far higher than the average of other batches.
The reason behind this is actually not how special the content is, but that they have done more detailed screening and layered management.Cross-border number filteringMore than just"Filtering error data" is the first step in establishing a target user group model. Who is your core customer and who is the potential customer can be clearly seen after screening.
An overlooked truth: The poor effect may be a problem with the number
Many times we think that the copywriting is not attractive enough, the time point is wrong, and the platform is not powerful. In fact, the fundamental problem may be——You didn't send it to real people. I sent 50,000 text messages, 30,000 were empty numbers, and the remaining 15,000 were shutdown numbers, so even if you hire the most expensive copy, you can't save it.
Cross-border number filteringThe meaning is to help you confirm"Is it worth investing?" "Who to vote." Don’t spend money in vain, invest data well, and don’t drag down your account health. This is the greatest protection for the effect.
If you are accessing overseas users, don’t ignore the filtering step.Digital Planet Number Screening and Detection PlatformIt's for you to solve this problem. It is not an option, but must be configured. To convert, you must first reach, and to reach the valid number. The others are after this.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the user name when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is the Planet Officer
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