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WhatsApp has become an important platform for many companies to expand overseas markets and conduct precise marketing. However, companies often encounter this problem: they have a large number of WhatsApp registered mobile phone numbers, but they cannot accurately determine whether the users behind these numbers are active. Blindly marketing to low-active or even inactive numbers will not only waste resources, but may also affect marketing effectiveness. Therefore, it is particularly critical to quickly and effectively determine the activity of a registered WhatsApp mobile number.
Indicator 1: Number’s online frequency
first judgmentAn important indicator of the activity of WhatsApp’s registered mobile phone number is the user’s online frequency.
User logs in frequentlyA WhatsApp account means that the user is more dependent on WhatsApp, and the possibility of the user receiving information and viewing marketing promotions increases accordingly. Therefore, the higher the online frequency of the number, the greater the marketing conversion potential.
For example, a number logs in every dayWhatsApp has been online multiple times and almost all day long. This is obviously a highly active number and deserves to be prioritized by companies for marketing promotions.
Indicator 2: Frequency and quality of information interaction
The second important indicator is the frequency and quality of user message interaction.
Not only the frequency of logging in, but also whether the user frequently communicates and interacts with others, and the speed and frequency of replying to messages are all important indicators of activity. Users who interact frequently and respond quickly are often more willing to accept and feedback marketing information and have higher conversion rates.
To give a simple example, if a certainWhatsApp registered mobile phone numbers often actively interact with businesses or communities, and a large number of messages are exchanged every day. Such users usually respond more positively to marketing content and have significantly higher conversion rates.
Indicator 3: Recent active trends
The third key indicator is the recent activity trend of the number, that is, the user's active status performance in the recent period.
someAlthough the WhatsApp registered mobile phone number was active before, it has suddenly become inactive or even offline recently. Enterprises need to pay special attention to this changing trend of activity to avoid wasting marketing resources.
For example, if a user who was very active in the past has not been online or interacted for many consecutive days in the past month, it means that the user's activity has declined, and the user should be marketed carefully or the marketing value should be re-evaluated.
Use Digital Planet to quickly identify number activity
To accurately grasp the above indicators, you need to use effective tools to assist in analysis. The Digital Planet number screening and testing platform is a very suitable choice.
Digital Planet platform can automatically detectMulti-dimensional data such as the online status, interaction status, and activity trends of WhatsApp registered mobile phone numbers can quickly provide accurate activity judgment results. Users only need to upload a list of numbers to quickly obtain portraits of active users, greatly improving marketing efficiency.
Take an enterprise engaged in e-commerce in the Middle East market as an example. Through Digital Planet, a large number ofAfter WhatsApp registers mobile phone numbers for detection and analysis, it can quickly screen out highly active users. Subsequently, the company targeted these active user groups with precise marketing information, achieving an order growth of more than 40% in just a few weeks.
Precise marketing strategy after determining activity level
Determining the activity level is only the first step. Next, companies need to develop precise marketing strategies for users with different levels of activity:
For highly active users, companies can adopt more active marketing methods, such as timely push of new products or promotions, to improve conversion rates and customer loyalty.
For users with moderate activity, marketing information should be pushed appropriately, pay attention to user feedback, and gradually increase the frequency of interaction.
For users with low activity or even inactivity, you need to invest marketing resources carefully, and you can adopt a wake-up strategy with a longer interval to observe the user's reaction before deciding on the next strategy.
For example, a company that promotes fashion brands in Latin America uses Digital Planet to accurately identify brands with different levels of activity.WhatsApp registers mobile phone numbers, increases marketing efforts for high-active users, and adopts wake-up marketing strategies for low-active users. After three months, the conversion rate of highly active users increased by nearly 30%, and the overall marketing cost was reduced by 15%.
Accurate judgment of activity level is the key to improving marketing efficiency
One of the cores of WhatsApp marketing is precise user positioning and marketing, and the prerequisite for precise positioning is the accurate judgment of the activity of WhatsApp registered mobile phone numbers. Only by quickly grasping active user information can enterprises maximize the value of marketing resources.
The Digital Planet number screening and detection platform provides enterprises with a convenient solution to quickly and accurately determine the activity of numbers. Mastering the above three activity indicators and rationally applying the digital planet platform will significantly improve the company'sWhatsApp marketing efficiency makes your marketing strategy more precise and effective.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
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