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WhatsApp has become an important platform for many companies to expand overseas markets and accurately market. However, companies often encounter this problem: they have a large number of WhatsApp registration mobile phone numbers, but they cannot accurately determine whether the users behind these numbers are active. If you blindly market to low-active or even inactive numbers, it will not only waste resources, but also affect the marketing effectiveness. Therefore, it is particularly critical to quickly and effectively judge the activity of WhatsApp registered mobile phone number.
Indicator 1: Online frequency of numbers
The first judgmentAn important indicator of WhatsApp registration mobile phone number activity is the user's online frequency.
Users log in frequentlyWhatsApp accounts mean that users are highly dependent on WhatsApp, and the possibility of users receiving information and viewing marketing promotions is also increased accordingly. Therefore, the higher the online frequency, the greater the marketing conversion potential.
For example, a number will log in every dayWhatsApp has been kept online almost all day, which is obviously a highly active number and deserves priority for marketing promotion by enterprises.
Indicator 2: Frequency and quality of information interaction
The second important indicator is the frequency and quality of user message interaction.
Not only the login frequency, but whether users often communicate and interact with others and how fast and frequency of replying to information are important manifestations of their activity. Users who interact frequently and respond quickly are often more willing to accept and feedback marketing information, and have a higher conversion rate.
To give a simple example, if aWhatsApp registers a mobile phone number and often actively interacts with companies or communities, and has a lot of information exchanges every day. This type of user usually responds more positively to marketing content and has a significantly higher conversion rate.
Indicator 3: Recent active trends
The third key indicator is the recent active trend of numbers, that is, the user's active status performance in recent periods.
someAlthough WhatsApp registered mobile phone number has been active before, it has suddenly become inactive or even offline recently. Companies need to pay special attention to this changing trend of activity to avoid wasting marketing resources.
For example, if a user who was very active in the past has not been online or has no interaction for many consecutive days in the past month, it means that the user activity has decreased and he should be cautious in marketing or re-evaluating marketing value.
Use digital planets to quickly identify number activity
To accurately grasp the above indicators, you need to use effective tools to assist in the analysis. The digital planet number screening and detection platform is a very suitable choice.
Digital Planet Platform can automatically detectMulti-dimensional data such as online status, interaction status, activity trends, etc. of WhatsApp registered mobile phone numbers, quickly give accurate activity judgment results. Users only need to upload a list of numbers to quickly obtain an active user profile, greatly improving marketing efficiency.
Taking a company engaged in e-commerce in the Middle East market as an example, through the digital planet, the number ofAfter registering a mobile phone number for detection and analysis on WhatsApp, it quickly screens out highly active users. In the future, companies will accurately place marketing information on these active user groups, and order growth of more than 40% in just a few weeks.
Accurate marketing strategy after judging activity
Judging activity is only the first step. Next, companies need to formulate accurate marketing strategies for users of different levels of activity:
For high-active users, enterprises can adopt more active marketing methods, such as timely pushing new products or discount activities to improve conversion rates and customer loyalty.
For users with moderate activity, marketing information should be moderately pushed, users' feedback should be paid attention to, and interaction frequency should be gradually increased.
For low-activity or even inactive users, they need to invest carefully in marketing resources. A wake-up strategy with a long interval can be adopted to observe the user's reaction before deciding on the next strategy.
For example, a company that promotes fashion brands in Latin America accurately recognizes different levels of activity through digital planetsWhatsApp registers a mobile phone number and increases marketing efforts for high-active users, while adopting a wake-up marketing strategy for low-active users. In three months, the conversion rate of highly active users has increased by nearly 30%, and the overall marketing cost has been reduced by 15%.
Accurate judgment of activity and key to improving marketing efficiency
One of the core of WhatsApp marketing is precise user positioning and marketing, and the premise of precise positioning is to accurately judge the activity of WhatsApp registration mobile phone number. Only by quickly grasping active user information can enterprises maximize the value of marketing resources.
The Digital Planet Number Screening and Detection Platform provides enterprises with a convenient solution to quickly and accurately judge the activity of numbers. Mastering the above three activity indicators and reasonably applying the digital planet platform will significantly improve the enterprise'sWhatsApp marketing efficiency makes your marketing strategy more accurate and effective.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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