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DoingWhen it comes to marketing activities related to ICICI Bank, whether it is SMS promotion, phone invitation, App new recruitment, credit card recommendation, or financial management service delivery, the most critical question is always: **Do you really understand the status of these users? **If the mobile phone number is not verified, the customer status is unclear, and the data structure is chaotic, then marketing is likely to be just a "luck". This article will focus on key actions before ICICI Bank marketing—Use mobile phone number to filter and detect user statusExpand and introduce how to use the Digital Planet Number Screening and Detection Platform to build a clear, available and convertible target customer list.
The biggest question before marketing: Do you really know your customers?
Many companies are startingWhen ICICI Bank jointly marketing, you will encounter the following common problems:
lComplex data sources: from multiple channels, different sources, and inconsistent formats
lFuzzy customer information: mobile phone number exists but it is not clear whether to registerICICI Bank
lUnknown user status: Who is highly active? Who is the deactivated number? Who didn't open an account at all?
lLow hit rate for marketing: no one reads text messages, no one clicks on links, no one answers the phone
The fundamental reason for all this is that you have not done screening or testing before you start serving.
The importance of filtering mobile phone numbers of ICICI Bank: Who is using it and who is worth reaching?
The mobile phone number looks just a number, but behind it is the user's behavioral status and bank relationship. By detecting mobile phone numbers, the following key problems can be solved:
lIs it bound?ICICI Bank Account (Registration Status)
lIs it a real mobile phone number (non-empty number, non-down, non-virtual)
lWhether it is an active user (recently opened and used, bankingThe app is active and has transaction traces)
lWhether it is duplicated or formatted abnormally (avoiding waste of reaching costs)
The filtered results can be used as"Putting whitelist" significantly improves marketing efficiency.
Detailed explanation of the detection logic of digital planet platform: mobile phone number attribution recognition+ Bank binding status + Activity mark
Digital Planet Number Screening and Detection Platform has a completeICICI Bank user recognition capabilities start from mobile phone numbers to build a complete customer status portrait.
The main functions of the platform include:
lNumber Attribution Identification: Identification number segment belongs to the country, region, operator
lICICI Bank registration test: Determine whether the mobile phone number is registered/Binded with ICICI account
lActivity recognition: Mark whether the user is a recently active customer and has usage behavior
lInvalid number removal: Automatically identify empty numbers, shutdown numbers, invalid/Exception number
lRepeat number processing: Avoid repeated delivery and save resources
The output results are clear, and the structured table can be used directly for the next step of the playback action orCRM stratification.
How to tie the test results: Core users/Sub-optimal user/Invalid number
According to the test results, you canICICI Bank related users are divided into the following categories:
Core users: RegisteredICICI Bank + Highly Active
lPriority is used for SMS notifications, account opening invitations, financial promotions, and joint activities
Suboptimal user: RegisteredICICI Bank + Low Active
lCan be used to awaken marketing, promotion activities, and recommendationsApp use, etc.
Invalid number: Not registered, empty number, downtime, format error
lCan be directly removed to avoid wasting advertisements or reaching budgets
This hierarchical structure will greatly improve marketing accuracy and allow resources to be concentrated on the customer groups that are most likely to be converted.
Application direction: SMS notifications, financial invitations, and accurate distribution of credit products
SMS marketing
After testing by a financial management companyThe "ICICI Bank High Active User List" sends SMS, and the SMS click rate has increased by 3 times, and the final conversion rate has increased to 6.3%.
Phone invitation
Credit Card Operation Center only calls"Registered + Highly Active" ICICI customers have significantly improved their answer rate and more accurate sales speeches, and the final approval rate has increased by 42%.
App promotion and remarketing
financeBefore the App launches new information, it first filters data through the Digital Planet platform and only places it to real ICICI users, achieving a 40% reduction in download costs and an increase in user retention rate to 28%.
Conclusion
All marketing activities begin with data. Whether your data is clear determines the success or failure of your activity.
Stop relying on vague number pools"Try your luck." Use the digital planet number to filter the detection platform, clean the ICICI Bank mobile number on your hand, detect it, classify it, and then place it, invite it, and activate it again.
Screen once to avoid wasting ten times. Finding users worth reaching is the real beginning of marketing. Upload your mobile phone number data now and see which layer your real customers are located in.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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