The most comprehensive Facebook marketing guide, Facebook marketing setting guide, allowing you to easily attract Facebook traffic and fans

Facebook marketing elements and points of attention

1. Cover

1. It is not recommended to use the product or advertising banner pictures directly in the early stage. You can wait until some friends have accumulated before changing them. The purpose is to reduce the resistance of the other party when adding friends (for new users without FB basis).

2. Banner drawing design can use domestic software such as Maker Post, Lazy Design, Meitu Xiuxiu Online, etc., or foreign http://www.fotor.com and http://www.canva. com are two websites. In the design of post advertisements, these websites are more commonly used and can be collected.

2. Avatar

1. Simply put, handsome men and beautiful women can also be more lifelike, such as fishing vision, posing to play, showing your taste in life. Give people a feeling of trust and beauty, don’t take selfies at will. (I used to tell customers that the information should be true. The customer uncle looked back and took selfies with his mobile phone. His beard was messy and his expression was serious. Use corporate logos and products to make avatars! The reason I mentioned is that personal accounts emphasize social interaction, public homepages are marketing places, personal accounts interact better with users, and occasionally sending marketing product information is also possible. Another is account security issues, and avatars are more difficult to unblock.

2. Remember to back up the avatar to your own folder and save it with a copy of your ID card and used information. After verification, you can upload the avatar.

3. Timeline/Information Flow

Similar to Moments, you can see the content you posted here and reset permissions.

4. Introduction information

Please fill in the content according to your actual situation.

1. Apart from FB, it is impossible to know the authenticity of the content filled in, so there is a slightly biased approach. For example, if you focus on the UK market and fill in your work experience in the UK, such as living in Liverpool, then FB will recommend people who may have similar experiences as you. This is an inverse use algorithm.

But if you add a customer and chat, you may feel bad, with advantages and disadvantages.

2. It is recommended to fill in the website and social links: company official website, WeChat, LinkedIn. Other content is at your sole discretion.

3. Click each item to view it. For example, if you have an emotional state option, you will be promoted to you based on the content you fill in. For example, if you are engaged, you are likely to receive a wedding advertisement soon.

4. Your details: Worth paying attention. Personal information depends on your personal performance. You can write your professional resume, highlight key points, and introduce yourself. You know better than me. (Everyone should have several sets of self-introduction templates, enter different groups and circles, and post different copywriting, just like resumes.)

5. Life Chronicles, Similarly, the more complete the information, the more Facebook will know you. We can also rely on our own customer information as much as possible. For example, when you sell women's swimsuits, all the information is related to men. How to get close to users and understand their needs and observe what content Facebook pushes to users? Therefore, some people will specialize in raising one or two accounts to the extreme, look at the content materials of their peers, the content that users like, etc.

So I also recommend that after a stable account and familiarity with the operation, you can try to operate multiple accounts.

5. Friends, photos, more

1. Tell me about friends you may know and friends you recommend. If the other party has thousands of friends, try not to add them, as it is highly likely that it will be a marketing account. My tutorial content is more about lean operations. In short, early additions should be cautious. You get what you sow. (Tell me about the settings of the friend list, about sharing permissions. If there is no friend list, the original sharing permissions are only friends and friends of friends)

2. The likes and groups in more are the most worth mentioning. It can save us a lot of time and energy. (The video will explain in detail, taking peers and customers as examples, 2-3 examples)

3. This is the best channel to understand a person and manage a variety of intimate likes and groups.

6. About posting

I often encounter the following problems:

1. Paipai, don’t know what to post, there is nothing to brag about? I don't even post on my circle of friends very often.

2. I don’t have many friends, I don’t have any friends to read the messages, and I don’t have any interactions.

3. Very busy and don't have time to post.

Answer: First, look at the form and content of the post (video demonstration); secondly, for foreign trade, you have participated in exhibitions, visited customers, and visited factories. The production process of products, and even delivery and logistics can be used as displays to create a sense of trust. Isn’t this a WeChat business? No, we generally cannot reach the level of advanced micro-businesses.

First, it is not that no one reads it, so it does not post it, but that it spreads and searches after it is posted, in order to attract other people's attention.

Second, there is no time to post. Posting takes very little time and can also be synchronized with your Moments (see posts). The public homepage can set timed posting. In short, you can spend very little time dealing with it as long as you get started. This part is practical content and needs to be combined with a large number of cases, which will be discussed later.

Third, only strangers who choose public permissions can search for posts. If the sharing permissions are restricted, no one else will be able to search except for the restricted shared objects. Therefore, it is recommended that you choose to publish product information. Permissions, with limited and private permissions. Friends Friends The scope of this permission option includes friends.

7. Summary of Facebook marketing strategy

1. Create a sense of trust and reliability.

2. Integrate some things that show personal charm such as life, travel, etc.

3. Learn about the content and cover of some personal homepages of celebrities, celebrities and entrepreneurs.

4. Mastering Facebook marketing strategies is to lay the foundation for the early Facebook traffic and fans. To operate the account and market it requires time and energy to manage and maintain it.

5. The best marketing result orientation is to attract fans for Facebook. How to quickly gain accurate Facebook fans and active Facebook users, please contact customer service for consultation.

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