Sign Up
DoVibermarketingEveryone knows that the message is delivered ≠ User conversion, the real difficulty is: if you send it out, someone will read it, someone will reply, and someone will be willing to take action. Behind this is actually a key indicator—ViberQuality of active accounts.
If you are posting Viber messages, doing community sedimentation, and guiding users to convert private chats, but the conversion rate is slow to rise, don't rush to change the language or change the product, you need to ask yourself first:Is my account filtering accurate? Are there any locks in those who are truly active and willing to interact?Viberuser?
What isViberActive account? Why do they lead to higher conversions?
We often say"Doing the right thing is more important than working hard",In Viber marketing, this sentence also applies.ViberActive AccountNot randomly available numbers, but those"Real, commonly used, and socially conscious users."
They usually have the following characteristics:
lrecentViber has been online within 7 days;
lSet avatar, nickname, status signature;
lHave joined groups and participated in chats;
lThere are traces of clicks, replies, and forwarding;
lStay open to unfamiliar numbers.
andCompared with "cold accounts", they are more likely to open the messages you send, and are more willing to click on your product link and reply to your greetings.
in other words:Only by reaching active users can your marketing become"Dialogue" and then produce "transformation".
Common conversion problems may be due to inactive account
Many teams encounter the following pain points when doing Viber marketing:
lAlmost no one reads the batch message after it was delivered;
lMass events are frequently blocked or restricted by the system;
lFinally, someone added a friend but never replied;
lThe link click rate is so low that you doubt your life.
If you also encounter these problems, please start withStart from the source of the user and check whether your number is"Fake Active" account, or simplyZombie account that is deprecated after registration.
How to get it accuratelyViberActive account? Recommended practical methods
1. Double the efficiency with the help of professional platform screening
From what we have actually usedDigital PlanetAs an example, it supports one-click batch detection of global Viber accounts active status, and its core functions include:
lWhether it is a valid Viber account;
lRecent online time (3 days/7 days/30 days optional);
lWhether it has been reported, banned or banned;
lNational ownership, operator, language tags;
lWhether to set avatar/Nickname (as an active judgment aid);
Just upload the target number list and you can return clear results in a few minutes, helping you quickly eliminate them"Invalid account".
2. Filter real users who support social interaction
After comparing the data, you will find that some accounts have"Registered", but no avatar, no group, no social behavior.
True high-value users often have the following characteristics:
lPerfect information;
lhave"Last online time";
lHave had active behavior in other groups;
lLeave a click record.
These accounts are often responsible for the conversion pathKey roles for "first interaction" or "fission node".
3. Set filter labels in combination with business model
Different companies to usersThe definition of "active" is also different. For example:
lEducational trainingThe industry values user clicks and reads more;
lE-commerce promotionsPay attention to whether users respond quickly to discounts;
lHigh-priced productPay more attention to whether you have the intention to continue to interact.
You can set corresponding tags when filtering the platform, for exampleDimensions such as "high frequency online", "can receive mass sending", and "support private chats" accurately lock in people with great conversion potential.
Improve conversion rate and key steps to reach transactions
Screening out active accounts is only the first step, and each subsequent step affects the final transaction rate. The following are the transformation suggestions accumulated by our team for a long time:
Step 1: Use"High Interactive" Technique starts dialogue
For example, don't say directly:"Hello, we have a product that you recommend."
Can be changed to:"Hi, seeing that you are interested in [the topic], we have a related information. Can you share it with you?"
The former is an advertisement, the latter is an invitation. The gap determines the response rate.
Step 2: Control the frequency and avoid“Marketing Fatigue”
Even if the user is active, there is no unlimited mass sending. suggestion:
lControlled every timeWithin 200 items;
lSet a timed push window, such as in the morning10 o'clock, 3 o'clock in the afternoon;
lNo more than one weekly mass sender2 times;
lPush content to light content+Click the link as the main one;
This way we can maintain a sense of existence without causing disgust.
Step 3: Track the interaction and optimize the next round of delivery
For the active Viber account that has been filtered out, you might as well use the data feeding strategy:
lWho clicked the link?
lWho forwarded the content?
lWho has no interaction and are you considering cleaning?
Through such behavioral tracking, you will gradually form your ownHigh conversion population model.
If you are preparing to deploy the next round of Viber private domain operations or batch delivery, you might as well:
First register an account from Digital Planet and experience Viber for freeActive detection to see if the number you have on hand is worth it"Send it out." Accurate reach and effective interaction,ViberMarketing can really become"valuable".
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
数҈字҈星҈球҈͏
