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DoVibermarketingEveryone knows that the message is delivered ≠ The real difficulty in user conversion is: if you send it out, someone will see it, someone will respond to it, and someone will take action. Behind this is actually a key indicator——ViberQuality of active accounts.
If you are posting Viber messages, doing community building, and guiding users to convert private messages, but the conversion rate is still slow to increase, don’t rush to change your words or products. You need to ask yourself first:Is my account screening accurate? Have you targeted those who are truly active and willing to interact?Viberuser?
what isViberActive account? Why do they lead to higher conversions?
we often say"Doing the right thing is more important than working hard", inThe same applies to Viber marketing.ViberActive accountIt's not just the random numbers available, it's the ones that“Real, common, social users.”
They usually have the following characteristics:
lrecentHave been online on Viber within 7 days;
lThere are settings for avatars, nicknames, and status signatures;
lHave joined groups and participated in chats;
lThere are behavioral traces such as clicks, replies, and forwarding;
lBe open to unknown numbers.
andCompared with "cold accounts", they are more likely to open the messages you send, and are more willing to click on your product links and reply to your greetings.
in other words:Only by reaching active users can your marketing have the chance to become"Dialogue" leads to "transformation".
Common conversion problems may be due to inactive accounts
Many teams encounter the following pain points when doing Viber marketing:
lAfter the batch message is delivered, almost no one reads it;
lGroup messages are frequently blocked or restricted by the system;
lIt’s not easy for someone to add me as a friend but never reply;
lThe link click rate is so low that I doubt my life.
If you also encounter these problems, it is recommended to start withStart with the source of the user and check if your number is"Fake active" account, or simplyA zombie account that is abandoned after registration.
How to get it accuratelyViberActive account? Recommended practical methods
1. Use professional platform screening to double efficiency
Based on what we actually useddigital planetFor example, it supports one-click batch detection of global Viber account activity status. Core functions include:
lWhether it is a valid Viber account;
lLast online time (3 days/7 days/30 days optional);
lWhether it has been reported, banned, or blocked;
lCountry affiliation, operator, language tag;
lWhether to set an avatar/ Nickname (as an auxiliary item for active judgment);
Just upload a list of target numbers and clear results will be returned in a few minutes to help you eliminate quickly"Invalid account".
2. Screen real users who support social interaction
After comparing the data, you will find that although some accounts"Registered", but there is no avatar, no group, and no social behavior.
Real high-value users often have the following characteristics:
lComplete information;
lhave"Last online time";
lHave been active in other groups;
lLeave a click record.
These accounts often bear the responsibility in the conversion pathThe key role of "first interaction" or "fission node".
3. Set filter tags based on business model
Different companies’ views on usersThe definition of "active" also differs. For example:
lEducation and trainingThe industry pays more attention to users’ clicking and reading behaviors;
lE-commerce promotionPay attention to whether users respond quickly to offers;
lHigh customer unit price productsPay more attention to whether there is a willingness to continue interaction.
You can set corresponding tags when filtering on the platform, such asDimensions such as "high frequency online", "can receive group messages", "support private chat" and other dimensions, accurately target people with high conversion potential.
Improve conversion rate, key steps from touch to transaction
Screening out active accounts is only the first step, and every subsequent step will affect the final transaction rate. The following are the transformation suggestions that our team has accumulated from long-term practical experience:
Step 1: Use"Highly interactive" techniques start conversations
For example, don’t say directly:"Hello, we have a product to recommend for you to check out."
Can be changed to:"Hi, I see you are interested in [topic]. We have relevant information. Can we share it with you?"
The former is an advertisement and the latter is an invitation. The gap determines the response rate.
Step 2: Control frequency and avoid"Marketing fatigue"
Even if the user is active, unlimited group messaging is not possible. suggestion:
lControl each timeWithin 200 items;
lSet a scheduled push window, such as morning10 a.m., 3 p.m.;
lNo more than 100 mass messages per week2 times;
lPush content to light content+ Mainly clickable links;
This way you can maintain a sense of presence without causing resentment.
Step 3: Track interactions and optimize the next round of delivery
For the screened out Viber active accounts, you may wish to further use data feedback strategies:
lWho clicked the link?
lWho retweeted content?
lWhich people have no interaction, should they be considered for cleaning?
Through such behavior tracking, you will gradually form your ownHigh conversion crowd model.
If you are preparing to deploy the next round of Viber private domain operations or batch launch, you may wish to:
First come to Digital Planet to register an account and try Viber for freeActive check to see if the number you have is worth it"Send it out." Accurate contact and effective interaction,ViberMarketing can truly become"valuable".
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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