Why should companies focus on WhatsApp high-net-worth users? Key analysis of conversion rate improvement

On the global marketing landscape,WhatsApp has become an important battlefield for enterprises to go overseas and operate across borders. According to public data, WhatsApp's global monthly active users have exceeded 2 billion, and among the huge user base, the one that truly has high consumption potential isWhatsApp high net worth users.

In the process of expansion, enterprises often face problems such as waste of traffic, sluggish conversion, and excessive costs. The root cause is that they fail to distinguish between ordinary users and high-value customers. Compared with indiscriminate cast-in marketing, precise focus on high-net-worth users will bring higher return on investment and lower customer acquisition costs.

Why focusWhatsApp high net worth user?

1. Higher conversion rate

High net worth users often have stronger consumption capacity and willingness to pay. When facing products or services, they not only pay attention to price, but also experience and value. This means that the same promotion cost will be more significant when applied to this type of population.

2. Strong customer loyalty

WhatsApp high net worth usersIt is more stable in social habits and consumption habits. Once you enter the private domain pool of the company, it is easier to form long-term retention and repurchase, bringing continuous revenue to the company.

3. Lower marketing costs

Although the number of high net worth users is relatively small, they are extremely accurate. Enterprises concentrate their energy on this group of people, which can significantly improve customer acquisition efficiency while reducing marketing expenditures.

4. Helps brand premium

Locking in high-net-worth customers will not only bring about revenue growth, but will also help companies shape their high-end brand image and lay the foundation for subsequent market expansion.

How to quickly identifyWhatsApp high net worth user?

To identify high-net-worth users, multi-dimensional labels and data are required, and manual judgments obviously cannot meet the needs of large-scale operations. Common recognition dimensions include:

lConsumption habits: Whether there are large-scale transactions or frequent consumption behaviors.

lSocial circle: Whether there is any interaction with similar high net worth people.

lEquipment Type: High-end model users are more likely to belong to the high-consumption group.

lActive time: Users who have been online for a long time and interact frequently have higher value.

These tags are passedBy screening AI and big data technology, low-value users can be quickly eliminated and enterprises can focus on people who are truly worthy of operation.

Digital Planet Solutions

existIn WhatsApp's marketing practice,Digital PlanetProvides a complete high net worth user screening solution. Its advantages are mainly reflected in the following aspects:

lBatch inspection: Quickly judge through the number detection functionWhether the WhatsApp account is real and valid, and is active.

lHigh net worth label filtering:useAI algorithms label users, such as "high consumption", "residual activeness", and "high-quality social relationships".

lMulti-dimensional accurate classification: Support segmentation according to dimensions such as gender, age, region, and equipment type to help enterprises establish clear user portraits.

lReal-time update: Data is updated regularly to ensure that the company will not waste expired or invalid numbers during the expansion process.

With the help of a digital planet, enterprises can significantly shorten the time from user clues to conversions, avoiding waste of resources caused by information asymmetry.

Application scenarios and value reflections

1. Overseas e-commerce companies

For cross-border e-commerce, products are often aimed at mid-to-high-end consumer groups. Filtering through digital planetWhatsApp high net worth users, can accurately implement marketing on the people who are most likely to make purchases, thereby improving advertisingROI.

2. Finance and Investment Industry

Financial services, insurance products, etc. need to be targeted at high net worth customers. useAs a channel of reach, WhatsApp combined with high net worth screening can effectively improve customer conversion and transaction probability.

3. Education and training fields

In scenarios such as language training and study abroad services, high net worth customers are often the core target group. Accurate screening of such customers can enable companies to quickly stand out in the highly competitive education market.

4. High-end brand operation

Luxury goods, health management, private customized services, etc. all need to rely on the high-net-worth user group. Through the high net worth screening capabilities of Digital Planet, it is possible to quickly establish an accurate customer list and shorten the transaction cycle.

The key path to improving enterprise conversion rate

To truly improve conversion rates, companies need toStart with the three links of "Data-Filtering-Application":

1.Get data: Batch collectionWhatsApp user clues, build a basic library.

2.Filter optimization: Use the detection function of the digital planet to eliminate invalid numbers and filter out customers with high net worth characteristics.

3.Accurate reach: Import the filtered users into the private domain pool, combined withWhatsApp mass distribution and customer service communicate one-on-one, and continuously cultivate and transform.

This path can not only solve the problem of inefficient traffic, but also help companies build their own high-value customer system.

Future trends:High net worth operations empowered by AI

along withThe in-depth application of AI and big data will allow enterprises to identify and operate in the futureWhatsApp high net worth usersIt will be more intelligent. Through behavior prediction, interest analysis, and cross-platform tag integration, enterprises can more accurately grasp customer needs and achieve efficient conversions as soon as possible.

Digital Planet is also constantly upgrading its technology and launching more intelligent screening and labeling functions to allow companies to maintain their advantage in fierce global competition. For companies that want to develop in the medium and long term in overseas markets, focusing on high-net-worth users is not only the key to conversion rates, but also the core driving force for future growth.

 

 Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.

The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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