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In the marketing budget of most companies, mass text messaging, outbound phone calls, and social account outreach often occupy a high proportion. However, marketing leaders often find that they have invested a lot, but the conversion effect is not ideal. The reason is that the problem is likely to be the number itself.Mobile phone number power on and off detectionThe lack of it directly leads to a large amount of resources being wasted.
Through a scientific number detection mechanism, enterprises can not only save costs significantly, but also make the budget truly used."effective customers". This article will combine actual combat scenarios and analyze the value of startup and shutdown detection from the perspective of cost saving and resource optimization.
Cost waste often results from invalid numbers
When doing marketing, many companies do not test mobile phone numbers and directly put the lists into text messages, outbound calls or private domain traffic. As a result, a large number of invalid contacts are generated:
lGroup SMS failed: If the phone is powered off or the number is out of service and cannot receive text messages, the fee will still be deducted.
lWaste of outbound call resources: The call center dials the shutdown number, which wastes all labor time and line costs.
lSocial platforms blocked: The number has not been activated or blocked, resulting in a low private domain traffic hit rate.
According to industry measurements, if there is no testing, approximately 20%-40% of the budget is consumed on invalid numbers. This means, putOf the 1 million yuan, 300,000 yuan may be directly wasted.
How can startup and shutdown detection help reduce costs?
The core value of mobile phone number startup and shutdown detection lies inIdentify invalid numbers in advance and lock resources in a pool of high-value numbers.
1.Reduce bulk text messaging costs
After testing, only giveWhen sending text messages to "start-up numbers", the failure rate is reduced and the cost of a single contact is reduced.
2.Optimize outbound call efficiency
The outbound call system directly filters out the shutdown numbers, and the manual only needs to contact valid customers, saving a lot of labor and line costs.
3.Improve delivery hit rate
The number database after detection is more accurate, and the ad click-through rate and interaction rate are increased.ROI naturally increases.
4.Reduce system pressure
When batch sending or outgoing calls are made, the system does not have to deal with a large number of invalid numbers, and the operation efficiency is higher.
The relationship between startup and shutdown detection and resource optimization
In addition to cost savings, testing can also make a company's customer resource pool healthier:
lDynamically update customer pool: Regular testing to eliminate long-term shutdown or outage numbers to maintain the customer pool"clean".
lCustomer portraits are more realistic: Based on the frequency of number activation, you can determine whether the user is a highly active group.
lAccurate delivery is more efficient: Combined with detection data, companies can prioritize budget allocation to"Real online" target group.
lReduce risk control risks: Improved SMS and outbound call hit rates, reducing operator or platform risk control triggers.
Practical Case: Save Super50% of invalid spend
A cross-border e-commerce company once conducted tests on200,000 numbers for mass text messaging. The results show:
lActual delivery rate is insufficient60%
lA large number of numbers are out of service, shut down or have been cancelled.
lAdvertisingROI is only 0.8, almost no money
introduceDigital Planet PlatformAfter turning on and off the detection function, they first cleaned the numbers and finally screened out about120,000 valid numbers. When sending in bulk again, the delivery rate increased to over 90% and the ROI doubled to 1.6.
Through one inspection, the company directly reduced40% of ineffective expenditures greatly improve marketing efficiency.
Detection Advantages of Digital Planet Platform
In the field of global number detection and screening,digital planetProvide a one-stop solution:
lGlobal coverage: Supports multi-country number detection, suitable for cross-border launch and overseas market expansion.
lHigh concurrency processing: It can detect millions of data at a time and get results in a few minutes.
lLabeled output:The result containsMulti-dimensional labels such as "power on/off/stop/empty number".
lSystem linkage: Test results can be directly connectedCRM or outbound call system to facilitate subsequent marketing actions.
These advantages ensure that enterprises can operate effectivelySpend less money and do more precise marketing.
Conclusion: The root of cost reduction lies in precision
Marketing is not about who invests more, but who invests more accurately.Mobile phone number power on and off detectionThis is the first level of accuracy improvement. By eliminating invalid numbers in advance, companies can focus their limited budget on truly valuable customers, thereby reducing costs and achieving higher conversion rates.
in fierce competitionIn 2025, whoever can better optimize resources will win the market.Digital Planet PlatformJust the best partner to achieve this goal.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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