Real-time monitoring of WhatsApp activity: How to adjust delivery rhythm and frequency

In cross-border private domain operations,Real-time monitoringWhatsApp activityIt has become an important reference dimension for judging delivery rhythm and content rhythm adjustment. Many marketing teams are facing globalWhatsApp users will encounter problems such as unresponsiveness in reaching out, being blocked if the frequency is too high, and inaccurate nodes and no conversion. The root cause behind these problems often lies in the failure to accurately grasp the user's "active status for the day." With the help ofDigital Planet’s Activity Detection Capabilities, we can use clearer data to judge the real-time response potential of each account and formulate a more rhythmic delivery strategy.

 

WhyIs the "active on the day" status the core anchor of the delivery rhythm?

lWhether the user is active that day determines whether your information will be"Sink to the bottom"

lWhen messages are pushed across multiple platforms at the same time, active accounts are more likely to respond immediately.

lThe delivery rhythm is aligned with the active frequency to avoid excessive interruption by reaching high frequencies.

lAdjust reinvestment frequency for accounts that are not active on the day to improve overall conversion efficiency

When many teams send group messages or automatically reply, by default all accounts have reading behavior, but the real situation is——Many accounts were not online that day or had notifications turned off, which causedWaste of resources and invalid frequency. So, keep track of which accounts in real time"Pass online today" has become the first screen for precise access.

 

How to detect through the Digital Planet Platform"Active today" status?

Digital Planet offers dedicatedWhatsApp active status detection for the dayModule, suitable for the following scenarios:

lBefore marketing, identify in batches whether the target account has logged in todayWhatsApp

lIntelligent mass delivery system dynamically sorts or delays delivery based on active status

lCustomer service follow-up priority judgment: priority reply/track active users

lIn multiple rounds of delivery, avoidRepeated interruptions are made by users who "read yesterday and are not active today"

1.Support batch importWhatsApp account

2.Automatically detect active status tags every day (active today/inactive)

3.Group delivery can be set based on status historical behavior (such as being active for several consecutive days)

This approach allows the team to base"Active account proportion" is used to plan today's message volume and form a benign delivery rhythm control mechanism.

 

Three matching strategies for activity and delivery rhythm

1.Highly active groups (for example, online every day)

→ It is recommended to reach fixed points every day and push high-value information or interactive content

→ The effect is generally better in the evening or afternoon

2.Intermittently active groups (e.g. one week2-3 times)

→ Adopt "rhythm-based reach": push once every time after going online without overlapping

→ Save touches while maintaining memory points

3.Long term inactive group

→ Frequent contact is not recommended to avoid invalid complaints.

→ Gentle reminders or content wake-up strategies can be carried out regularly (such as monthly)

 

Digital Planet supports construction based on account active history"Active portraits" are layered to assist the implementation of these strategies.

 

Rhythm synchronization challenge in multi-account environment

existUnder the WhatsApp multi-account operation model (multiple customer service/sales accounts, channel numbers are distributed in different regions), understanding the "active status of the day" of users under each account in real time will face:

lData is scattered and difficult to centralize and classify

lSome account updates are delayed, affecting the overall strategy

lJudgment based on fragmented information leads to disordered rhythm

At this time, useCentralized detection system for digital planet, can simultaneously manage the active data of multiple accounts and unify the rhythm and scheduling. For example:

lThe total number of active accounts that can be reached today38,245

linThere are 12,115 sales group A, 7,908 customer service group B, and 18,222 channel number C.

lThe system can automatically distribute tasks evenly based on the active capacity of each account to formMinimally disruptive multi-touch rhythm

 

different countries/Regional active rhythm differences

In global marketing, different countriesThe active time of WhatsApp users varies widely. For example:

lIndian and Indonesian users: peak activity is concentrated in the morning10 a.m. to 2 p.m.

lMiddle East: Activity peak appears in the afternoon5 a.m. to 10 p.m.

lEurope and the United States: The ratio of active users at noon and evening is basically the same

These rhythms also need to be combinedWhether to log in todayThis active signal enables dynamic adaptation. If the user has not logged in today, even if the message is pushed, it will not be read in time; if the user has just gone online today, the conversion rate will be higher if the message is pushed immediately.

Digital Planet’s activity detection system supports checking the account’s online rate by country for the day to help you determine"Placement time rhythm window".

 

How to develop a daily delivery process based on active detection?

A standardized process can refer to the following five steps:

1.Automatically detect the active status of your account every morning

2.Add active accounts to"Today's accessible pool"

3.by country/Group to set appropriate push time

4.Combined with user tags such as gender/Behavior/Preferences) configure content templates

5.After pushing, the rhythm parameters for the next day will be optimized again based on the response.

This set of processes not only improves the overall marketing reach hit rate, but alsoEffectively reduce complaint rate and account restriction risk.

 

let"Active on the same day" becomes the first step to improve delivery efficiency

Marketing is not about more the better, but more accurate and efficient. existWhatsApp is now launching,by"Whether it is active" is the first judgment factor for the delivery rhythm., which can significantly improveROI. Through the real-time detection capabilities of the Digital Planet platform, you can not only determine whether a user is online, but also use their historical behavior for rhythm model training to achieve true data-driven reach management.

Try Digital Planet nowThe "WhatsApp activity detection of the day" function builds your efficient private rhythm system.


digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:

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The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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